21 Jul xxx SEO agency: SEO technicalities
The adult industry is forever changing and growing. This doesn’t only apply to businesses and products, but also to the SEO of your website. You have to stay on top of algorithm trends whilst being aware of the basics. It can start to get a little complicated.
Sometimes you don’t have enough time to focus on things like SEO, especially when running an adult industry business. That’s where our xxx SEO agency comes in. Adult PR have extensive and relevant experience working in the industry. We have previously assisted many adult clients across the UK and internationally and can tailor an SEO strategy specifically for your business.
Why Is SEO So Important?
This is a question we get asked a lot, so let us explain. SEO (or search engine optimisation) is the process of streamlining a website and its content to be more favourable to the algorithm. Adding these changes to your website can be the difference between floating to the top of the SERP (search engine results page) or simply stewing at the bottom. The latter is not ideal and will result in there being little to no traffic to your website. Users of Google are not going to spend a long time scrolling through the results, especially if what they are looking for is adult industry related, like porn.
COVID and the Adult Industry
It should come as no surprise that the consumption of online adult services and purchase of adult products has skyrocketed in the last year. In 2019, OnlyFans went from seeing 3000 new content creators a week, to 7000-8000 a day by May 2020. With figures like this, it is easy to see the industry, due to its accessible nature, has become saturated during the pandemic. People turned to the internet after losing their jobs. Some settled with selling adult services and making adult content. Others sought to create new sex toy products for couples to enjoy in their sudden mass of free time.
With this sudden rise in competition, existing adult industry workers may be struggling to get seen and those just starting out might be fighting to get off the ground. It is more important than ever that you grab hold of any options available – including SEO services. SEO, as we have mentioned, will allow you to be seen at the top of the SERP amongst your competition, further promoting the trustworthiness of your brand.
Where Do I Start with SEO?
Any area of SEO can look complicated from the outside. An xxx SEO agency, like Adult PR, can help to break it down into sizeable chunks, making it seem less overwhelming. In this blog, we’re going to start by looking at the content of your website.
Including EAT in Your Content
Anything you put up on your website needs to contain something called EAT. This stands for expertise, authorises and trustworthiness. These are signals that Google’s bots look out for. Google uses bots called crawlers to analyse your content and decide where to rank it on the SERP. If it can identify that you have expertise on the subject matter and you are trusted in your field by others, then it is likely you will rank higher. This is because the information on your site have helped others and will also help answer a user’s query.
The Technical Side
One thing that people often run and hide from is the more technical elements of SEO. One of those is internal linking. When creating webpages or content, putting in links will improve the crawlability of your website. This means it is easier for the Google bots to find all your pages and index them. Usually, this kind of link building can be achieved with anchor text in content. The hyperlinks in the anchor text will then take you to other pages within your site, such as the contact page or about us pages. Not only is this a good way for crawlers to move through your site, but it also helps users locate pages with ease from somewhere that isn’t the menu.
Mobile Friendliness
In this day and age, most of the world have a mobile phone; with this comes the whole adult industry at their fingertips. Not only is scrolling through pages and pages of the SERP going to kill their mood, but another thing that will put people off is how easy your website is to use. If your user experience is not good, a user is likely to click off your website soon after they click on. This increases your bounce rate, which will tell the algorithm the information is less likely to help a user. Google’s main function is to best assist a user with a query.
Why Do You Need an xxx SEO Agency?
We understand that your adult industry business may not have time to focus on SEO – why not let us do it! We have a dedicated SEO team who also have 12 years of experience working with clients in the adult industry. All our team are open-minded, so no matter your sector of the adult industry, you can work with us comfortably. We also offer a more affordable price than London agencies. This mean if you are just starting out and do not have a London budget, we can accommodate you!
As well as our award-winning SEO services, Adult PR also provide other digital marketing services such as:
Public Relations. (PR)
Crisis management.
Social media management. (SMM)
Graphic design – brand graphics, web development and branding.
Business Development.
Event management.
All of our departments are under one roof, allowing smooth communication and management of all your digital marketing needs. The Adult PR team are incredibly creative and are able to bounce off on another in brainstorming session in order to get the maximum amount of idea flowing.
Contact Us
If Adult PR sounds like the perfect fit for you, then do not hesitate to get in touch with our friendly today!