29 Aug XXX Marketing Agency: How Marketing Has Evolved
As an XXX marketing agency, we have seen the landscape change astronomically through the years. The introduction of the internet was a key driving force behind these changes, as well as modifications in societal behaviour. With this in mind, it’s always important to allow for some leeway within your strategy. For best results, you might want to consider instructing the help of a professional team, like Adult PR, who can help you to keep ahead of these changes.
How PR has changed.
Going back a few years, journalists were very reluctant to share any stories involving adult topics or brands. Fast forward to today and publications are jumping at the chance to show diversity and shed light on this industry. In fact, in recent months, our XXX marketing agency has seen a steady increase in interest for first-person stories, making press the perfect companion for many adult brands.
Credibility is a key attribute that every brand should be working to achieve. Without it, you’re likely to struggle with establishing a solid name for yourself. PR is a great way to build authority and having your brand placed within credible publications will ultimately increase your visibility, allowing your business to grow.
From print to digital.
Prior to the creation of digital publications, print press was the only form of PR that brands could engage with. Whilst physical newspapers and magazines are still available today, the digital approach tends to be much more lucrative.
Traditional press has a lot of limitations, for example, it is often geographically restricted in one way or another. Whilst this can work for some adult brands, for others, an international presence is required. What’s more, print media ultimately ends up in the bin, reducing its impact. Meanwhile, digital articles are out there forever and will continue to build your credibility long after they have been published.
Additionally, appearing within digital publications will often produce backlinks. Providing these are high-quality, this will have a huge impact on your website’s authority and SEO. Ultimately, this will generate even more visibility for your brand!
New techniques
Although podcasts have been steadily increasing in popularity since 2004, the market has grown astronomically in recent years. With this being said, brands are given even more marketing opportunity. Appearing on relevant and popular podcasts or even sponsoring episodes can drastically improve brand awareness and memorability.
Additionally, another somewhat new addition is influencer marketing. Whilst this might not be suitable for everyone reading this blog, this technique works well for companies within the sex toy and lingerie market, among many others. This marketing solution works by utilising popular content creators and the loyal audience they have built to create a sense of FOMO. The concept is simple. If someone you look up to is advertising a particular brand, it instantly makes you want to get involved. As such, marketing opportunities are born.
How to ensure your marketing is successful.
One of the best ways to ensure your marketing is successful is by laying down solid foundations in the beginning. You can do this by:
Establishing a Clear Brand identity
Without a strong brand identity, your business is unlikely to get off the ground. What’s more, your growth is going to be significantly stunted. People like to support brands who have a clear idea of who they want to be. When this message is muddied, it can make remembering you tricky.
When it comes to developing your brand image, it’s important that you focus on what makes you unique. With many segments of the adult industry being oversaturated, it’s harder than ever to stand out from the crowd. As such, businesses must echo individuality in every way they can.
At our XXX marketing agency, we have a dedicated graphic design team who specialise in brand creation. From your logo, tagline, and key colours, right down to your identity brief, we can help you every step of the way!
Building a strategy
Creating a comprehensive strategy is the best way to get all of your ideas down on the page. It’s an opportunity for you to put together one, concise document that details a clear plan and direction for your marketing efforts. Not only does this allow your team to remain on the same page, but it will also help you to finetune your approach and improve efficiency.
Within the strategy process, you should pay extra close attention to your competitors. It’s important that you’re frequently assessing what it is that they’re doing and what may or may not be working well for them. There is a lot to be learnt from your peers.
Other things to consider within your strategy include:
- Finances: The budget you have available
- Goal setting: What it is that you want to achieve
- Approach: How you will reach your targets
- And much more!
Here at our XXX marketing agency, we offer a comprehensive strategy service. We’ll help you to lay solid foundations for your campaigns, ensuring optimum results every step of the way!
Contact us
Looking to kick start your marketing journey and elevate your brand? With the adult industry being so over saturated, it’s no wonder you’re in need of a quick boost. To enquire about our services and working with our XXX marketing agency, get in touch. Click here to fill out our contact form or email us directly on [email protected].