04 Nov XXX Marketing Agency
When it comes to adult content, it’s safe to say we know the industry. At our XXX marketing agency, we have over 12 years’ experience and a wealth of knowledge and expertise. Marketing to the adult industry can be difficult, as there are so many taboos and stigmas still attached to it. Additionally, competition is rife so standing out can be tricky. As such, it is vital that you have the correct XXX marketing agency on board, in order to help you stand head and shoulders above your competition.
The adult industry
Did you know the adult industry generates 12 billion pounds annually? Furthermore, this figure is set to grow year on year. On the mainstream side, Hollywood usually releases 600 movies annually with a revenue of 10 billion pounds. When you put that into context, the movies we all watch on a regular basis, which are viewed by billions of people daily, still do not generate as much annual revenue as the adult industry does. I think we can all agree it is one extremely popular industry! It is exactly due to this popularity that you need to be able to market yourself in the right way, to make sure you attract an audience for your brand over a competitors.
Whether you are in porn, a sex toy business, or a brand who specialises in fetishes; this industry has a variety of sectors you can make money from. The key is establishing your online presence. With todays’ generations using the Internet to communicate above all other methods, there are so many options! You can buy, sell, advertise, and meet new people all in one place. This opportunity to make more money means it is vital to have a strong online existence. This way when people Google something you do or sell; they will see who you are and what you can offer to them. Having a strong SEO strategy will push your website up the rankings on search engines; making you a real contender in receiving their business.
The stigma attached to adult marketing
As we previously mentioned, unfortunately there is still a stigma attached to the adult industry. When you work with our XXX marketing agency, we know how to create content that will be social media and PR safe. As we are sure you are aware, social media is well known for blocking content that they deem to be sexually explicit. This is not great for the adult industry, and works against you when you are looking to reach new clients or customers.
Our team understand what those barriers are and tread the very fine line to help you succeed on socials, whilst keeping your account active. Furthermore, we also keep up to date with the dreaded algorithm changes, so we know which content you will need to produce (and avoid) to get around those dreaded barriers put in place by the likes of Instagram. When it comes to the media, we are experts in adult PR, as our name would suggest. We are able to help you feature in mainstream publications, increasing your reach and customer base. When you use professionals like us, we can work together to break down the stigma attached to this industry and open people’s eyes to your brand.
Adult content in today’s world
50 Shades of Grey took the world by storm. The sexual exploits of a certain Mr Grey kept readers gripped. This then sparked a change in the adult industry. Sexual content was not only about expressing yourself, but it also became an escape for many people from the realities of everyday life. Whether your customers enjoy light erotica, or more into unusual kinks and fetishes; they can find everything they could want online at the simple click of a button.
With more and more people branching out into the sex industry, it is becoming harder to stand out amongst your competitors. If you have a unique selling point or niche to your business; then it is important to highlight this to your potential customers. Not only will this create a certain level of intrigue amongst your audience, but it will also help you to stand out in the crowd. Utilising the right XXX marketing agency to work alongside your brand can help you to establish your unique value in an over saturated market.
What is Adult PR?
It can be extremely difficult to create positive exposure in the adult industry due to all the restrictions. When you work with our XXX marketing agency, you can rest assured you’re in safe hands when it comes to securing the right exposure. Adult PR is essentially what it says on the tin! We are a company that specialise in public relations for the adult industry. Public relations is a fantastic way of growing your brand; which opens up many doors and opportunities.
We use our specialist skills to showcase your brand, using tactics we think will work best for you and your business. A combination of articles in well-known newspapers or magazines all the way through to using influencers can boost your profile. No matter what you need, we have the contacts and experience you need. We specialise in this industry, we know what viewers and customers want to see, and we know the best ways to help you make more money.
What can we offer to you?
Marketing and PR can seem like an added expense if you are not exactly sure how it will work for you. In reality, the correct marketing is key to getting your business or brand on the map. At our XXX marketing agency, we have a team of specialists who are dedicated to their own departments including, graphic design, social media, public relations, content, SEO, and even our very own in house influencer specialist… Did we mention this was all under one roof?
When you choose to work with us, you will be assigned team members to your account who will work on your account daily, then provide you with monthly reports. This will show you the work they have carried out and the results they have achieved from doing so. Furthermore, it outlines what the steps the following months will be, to ensure a consistently positive campaign. This enables our clients to keep track of everything that our team are doing and understand what is working well for their brand. This not only helps with business growth, but can help attract investors in the future.
Choosing us for your PR
If you need help implementing your PR and marketing, then do not hesitate to get in touch! Contact us for a free, non-obligatory quote, just click here!