28 Jan Why You Need an Agency for Your Adult Industry SEO
When you take away the mystery and exoticism of the adult industry, you can then start to view it from an objective manner. Adult businesses still require SEO in the same way that any other company does. You’re still competing with other adult sites for ranking spots. In just the same way as non-explicit businesses and companies are. Google regularly update their algorithms and it can be hard to keep tabs on all the changes. Driving organic traffic to your website is one of the best ways in which to promote your brand and business. One of the key facets of adult SEO is optimising for mobile devices. Given that most porn is now accessed through a smartphone. Adult PR is an adult industry SEO agency that specialises in SEO as well as PR and has put together this blog on the ins and outs of adult industry SEO.
What Constitutes Good Adult Industry SEO Practices?
Mobile Optimisation.
When it comes to adult industry SEO, there are good practices and there are bad practices. Your website’s SEO value, i.e. how well it will rank on Google, depends entirely on the quality of content said website contains. For adult industry websites, such as porn sites, optimising your content for mobile devices is imperative. For example, in 2019, 69% (funnily enough) of YouPorn’s site traffic was through mobile devices. Pornhub also has reported an increase in mobile users and the mass rollout of 5G just around the corner, this trend is only going to increase. There are several key steps you can take to optimise your site’s content for mobile users; this will increase your SEO value significantly. Not only will good mobile optimisation help your SEO value, but a lack of effort to optimise for mobile will also result in massive penalisation.
So, what can you do?
Firstly, you should make sure that your website is made with responsive design. What is responsive design, I hear you ask? It’s a form of web design that has all your content on one, single URL, whatever the platform may be (whether it be desktop, smartphone, tablet etc.) which makes the content infinitely more shareable. It’s also very user-friendly as well as being recommended by Google itself.
Furthermore, if you can, remove any popup adverts from your sites as Google isn’t a fan of these. Another key optimisation to implement is improving your mobile site’s load speed. In an ideal world, your webpage should be loaded in under one second for those using mobiles. Finally, for mobile optimisation, Google gives better rankings to those sites which are easier to interact with (more user-friendly). For this reason, you should be using larger, bolder fonts, small paragraphs, and HTML5 content-coding as opposed to Flash for any video content (which, as we know, comprises a lot of adult industry content). That wraps up what to get stuck into for adult industry SEO for mobile optimisation.
Make The Most Of Longer Tail Keywords.
You can afford to be specific with your keywords! If you’re an adult company trying to rank for incredibly generic, competitive keywords then it’s hardly a surprise if your content doesn’t make any real ranking inroads as time goes on. On the other hand, however, if you ensure that your content is built around longer tail keywords then you’re much more likely to appear higher up on the SERPs (Search Engine Results Page).
Fortunately for adult companies, sex is something full to the brim of niches and fantasies; this means that you can easily use these longer keywords. It also means that you’ll start to see ranking progress up the SERPs for that particular keyword phrase. Now, obviously, you don’t want to solely focus on longer tail keywords as the more specific your search term is, the lower the search volume tends to be. It’s about striking a balance, therefore, between finding keywords with a decent search volume but which you could realistically outrank your competitors and convert with.
There are several handy tools available online in order to see what your adult competitors are ranking for. SemRush, for example, is a great platform to scope out how your competitors are performing for keywords you want to potentially use yourself. Adult industry SEO is very much like a puzzle; it’s about piecing everything together and continuously tweaking until you strike upon that optimal balance yielding the biggest SEO gains.
Building Up The Backlinks.
A solid base of backlinks to your site is categorically one of the best ways of improving your site’s SEO value. Backlinks are simply links on other websites that lead back to your website. Google likes them because it takes it to mean that you have trustworthy content that is worth sharing. For your adult site, one of the best things you can do is reach out to smaller, bespoke porn sites, paid porn sites, and adult sites with curated, quality content and to get them to review or endorse you! Or angle to appear on blogs because, again, blogs offer higher SEO value due to their ‘better’ content than just an adult site directory, for example.
Just like with your keywords, however, it’s about finding a balance. The question boils down, in this case, to quality or quantity? Just as Google penalises for keyword stuffing, it prefers those adult sites that have genuine, high-quality backlinks to their website as opposed to just huge numbers of backlinks coming from sites of low-quality or disrepute. By building up a foundation of solid backlinks linking back to your site, you’ll build a better reputation in Google’s eyes. You must make sure, however, that none of the backlinks is broken as this will be heavily penalised by Google.