01 Nov Why Now is the Best Time to Invest in Marketing for Sex Toys
So you’re curious about marketing for sex toys?
Adult PR have been serving adult brands for over a decade, helping them to develop and grow through ground-breaking marketing campaigns. Based in the UK, but working globally, our agency is one of a kind. Our expert team put their all into every business we work with, assisting them in erasing the stigma attached to the sex industry. We’ll aid your company in making waves within its market, bringing you closer to your target demographic. What’s more, with over a decade of experience and plenty of positive client testimonials, you can have full confidence in our methods.
Why now?
With Black Friday, Christmas, and the Boxing Day Sales just around the corner, there has never been a more important time to invest in your marketing. Sales within the sex toy market are set to skyrocket. It’s time to make sure that consumers are landing on your website and not your competitors.
For as long as sex toys have been around, the demand for dildos, vibrators, and various other toys has been astronomical. So much so that the European market was estimated to be worth $12,394 million in 2021. With this in mind, more competitors are bound to join the industry, making it harder to make some noise. Through effective and targeted campaigns, however, the Adult PR team can help you make your mark in no time!
How can marketing for sex toys help me?
Around the world, billions of businesses are using marketing to grow their brands. What’s more, according to research, around 41% of small businesses depend on the sales they make through social media.
The truth is, marketing techniques such as SEO and social media are key to the success of any business in this highly digital era. Thorough and effective campaigns can have a plethora of benefits on your brand, such as:
Increased word of mouth
Boosted awareness of your brand
Improved business stability
Fine-tuned reputation
Where should I start with marketing for sex toys?
Now you know all of the benefits a strong marketing strategy can bring; you’re probably wondering where is best to start. Let’s break this down…
Branding and website design
Before you delve too deep into investing in marketing for sex toys, it’s time to review your branding. Does this still reflect your values? Could it do with a refresh? Additionally, you may also need to revamp your website if things are feeling a bit lacklustre.
At Adult PR, we have teams on hand to assist within both areas. Offering a fresh outlook from a consumer’s perspective, we’ll give our honest opinion. If changes need to be made, we can then help you to put this into motion.
Influencer marketing
As a sex toy brand, influencer marketing is a route of promotion you should consider. In fact, lots of adult brands across the globe have seen a great success through this medium. Utilising the platforms of content creators allows you to reach a new corner of your market. What’s more, with a heavy influence over their audiences buying habits, they can also help with driving sales.
Social media
Social media is a game changer for all companies, whether you’re a small start-up or a global conglomerate. Sharing regularly across the relevant channels will boost your credibility and reputation. It’ll also ensure you stay competitive and help you to attract new audiences.
PR & Communications
Appearing in the press is a great way to expand your reach and introduce your brand to the wider public. Should you be featured within larger, more popular publications, this will also build authority for your business too. Not to mention, PR can have a huge impact on your SEO value.
Search marketing
Search marketing encompasses both search engine optimisation (SEO) and pay per click (PPC). These two methods are designed to drive more traffic to your website by making you more visible on the search engine results page (SERP.) Implementing this kind of strategy will boost your sales and give you more of a competitive edge.
What value can an agency bring?
Marketing is no easy feat, especially when it comes to adult brands in particular. In order for your campaigns to do well, they need to be unique, current, and fun. This can be difficult to achieve if you’ve got a busy schedule and little time to brainstorm with your team. What’s more, harnessing all the different skills needed to successfully pull off a multi-faceted marketing strategy can be tricky.
When you work with the team here at Adult PR, we’ll bring innovation and creative flair to the table. Our diverse team each have their own strengths, making ideation
easy and allowing us to take on every challenge thrown our way. No matter what it is that you want to achieve with your marketing, we’ll be sure to get you there!
Working with Adult PR
So now you understand the importance of marketing for sex toys, it’s time to find the perfect agency to help you strategize. Like what you see? Why not get in touch?
To reach a member of the Adult PR team, contact us today by clicking here