03 Dec PR for Porn Stars
In most 9-5 offices, the subject of porn is rarely touched upon; unless it’s from that one colleague that always makes inappropriate comments in the break room. It’s commonly labelled as a taboo topic that should be tucked away for ‘personal time’. However, imagine emailing your clients about their top tips for the best anal sex or openly discussing sex toys and strippers over the board table. In the world of porn PR, this is a reality when you represent adult entertainment clients.
Instead of business trips to visit investors or accountants we take flights to attend sex conventions where people parade around naked. Instead of being scared to be caught with NSFW content, we’re actively encouraged to research it. Working in an adult PR agency is definitely like no other workplace!
Having represented some of the adult industries finest porn stars and cam girls, there is little we haven’t seen or heard in our office. A typical day will begin the same way any PR will start their working day, by checking our emails and browsing the headlines. We’d usually be looking for any scandals or news in the adult industry to see if there is anything our clients can comment on. This in itself can be very interesting, ringing your client to ask them their stance on the health benefits of squirting; at 10am on a Monday morning.
I would definitely say the most interesting and shocking elements of working for an adult PR agency come from the campaigns we run. As well as the sex industry events, we attend. We’ve flown to New York to dance on a float in the gay pride parade; handed out condoms with topless porn stars covered in glitter at Ultra music festival in Miami and attended numerous sex conventions. The first one that we attended was, let’s just say… eye opening. As you walk in, you’re fully emerged in the world of sex. There are girls hanging from bondage swings; men dancing in cages and more body parts on show than you’d wish to imagine. There’s an air of freedom and empowerment around the event as a celebration of sex. The atmosphere is ecstatic, and everyone is having a great time.
Professional PR for porn stars.
It’s very easy to get swept up in the chaos and madness of sex industry events. However, we know that we are there with a job to do and have to remain focused. Usually there is an adult PR campaign that we’re trying to promote for the client that can have very serious messages. For example, we’ve previously worked on projects about sexual health; sex education and LGBT equality, that have dealt with some big issues within the adult industry. Amongst all of the light-heartedness and fun of the adult industry; it’s also important to keep in mind the more serious side of it. It’s always great to feel like you’re helping your clients make a difference by making people aware of the dangers. Not only that, but we enjoy making it safer for those who work within the industry.
There have even been a few incidences where we have seen some of the darker sides of the adult industry first hand. For example, quite often we will see men approaching the girls. They then presume that because they’re topless or because they’re porn stars that it means they will consent to being grabbed. It’s shocking and eye opening that this is still happening. This is why as an adult PR agency our role often doubles with protecting the client’s brand and image. But also protecting the girls and the models themselves.
Overall, it’s these girls that makes this job so interesting and rewarding. I think everyone has a preconception about what kind of person wants to be a camgirl or how a porn star should behave. However, doing porn PR has shown us that this is definitely not the case. Each girl is completely different and everyone we have worked with is in the industry for their own reasoning and through their own choice; which could even just be their love of sex.
Of course, there are moments when you have a sudden realisation about how strange your job is. We were once at an awards ceremony where a girl sobbed the whole way through her acceptance speech because she had won the prize for the best anal performance of the year. Not something that you see in your usual 9-5!
Porn and PR.
If you work in the sex industry, porn public relations are actually more important than ever before. With the adult industry growing at a rapid rate, now really is the time to start considering PR if you are a porn star. Whether you’re a camgirl looking to get into bigger and better things in the industry, or an adult entertainment channel making adult films, the bottom line is… it’s all about entertainment! So why shouldn’t you be represented?
At Adult PR, our public relations team want to discuss the importance of maintaining a good public reputation if you’re in the sex industry.
Why you should invest:
- Grow your awareness: What do you want people to think about you when they read your name? PR is possibly one of the best ways to define your brand and define who you are. Fortunately, porn public relations can help you shape who are as a person and before you know it, you’ll become a household name within the adult entertainment industry.
- Reputation management: While this one is rather obvious; reputation management is an important element of public relations – particularly in the adult industry. After all, this industry is a tricky business; if you make a mistake, your entire career could be over. Why leave it to chance whether or not your reputation will suffer? If you have a strong porn PR team behind you, they’ll be there to save face should you need it.
- PR for porn stars helps you become recognised: Porn PR can help you reach your desired target audience. How? For example, if you like to think of yourself as a more upmarket adult entertainer, your PR team can help achieve that reputation by adding a level of exclusivity to your brand.
More advantages of PR for porn stars.
Porn stars are often faced with an unfair stereotype; assumed to be struggling, vulnerable performers with no appealing alternative, people typically imagine a rather tarnished perception of the adult entertainment industry. This couldn’t be further from the truth…
Most porn stars love their job, love sex and truly wouldn’t choose to do anything else. With an impressive understanding of great sex, these bedroom experts are often eager to expand upon their own personal brands. They share helpful advice for great between-the-sheets antics while dispelling the myths that surround porn. With the industry seeing an unprecedented boom in viewers, there’s never been a better time to amplify the career of a talented porn star.
How do they do this? PR! Publicists help porn stars to nail invaluable press exposure; whether they’re appearing on TV, divulging top tips for an article in Cosmo or headlining at an international sex expo; these stars are in high demand. With a little help along the way, adult actors can quickly become global sensations; making additional money and more of an impression than ever before.
Getting your name out there.
Publicists don’t only work with mainstream performers, while singers and dancers might more frequently grace your TV screens compared to heavily regulated adult platforms; these stars are in equally high demand. An increasing number of porn stars are harnessing the expertise that publicists can bring! No longer ashamed of their unconventional career, these adult performers are proud of their profession, finding that the sky really is the limi.t.
Protecting your brand.
Many porn stars find that with controversy comes criticism, online abuse and occasional backlash. Porn stars can rely on publicists to not only improve their brand notoriety, but to react to any undesirable comments or possibly harmful news stories. Reputation is everything and the power of the rumour mill shouldn’t be underestimated! PR can protect your image, helping to solidify the persona that you want to present to the world.
PR for porn stars means safe sex.
Being a porn star isn’t always easy; often, these actors find themselves faced with an abundance of criticism and judgement, simply because they’ve chosen to enjoy a less conventional career. As a result, these performers are left feeling unheard and under-appreciated… there’s much more to an adult actor than the stereotype might suggest and many have experienced a journey that needs to be shared.
PR gives porn stars a voice, something they otherwise have to fight tirelessly for. There are a number of ways by which publicists can help adult actors to communicate with the public, growing their brand both within and outside of the industry. If you’re a porn star, it’s important to recognise how you can use your platform for the better. So, here’s some advice from our Adult PR team…
Article comments.
PR professionals have invaluable connections with journalists, meaning they’re kept in-the-know. When a journalist is putting together a feature, we’re their first port-of-call if they want an expert comment! Yes, this includes more explicit features… whether they want to know the best sex positions to reach orgasm or your go-to blow job lipstick; they want to hear from porn stars. A publicist can put you forward for suitable opportunities, meaning your name could quite quickly be seen in the press.
Radio interviews.
Whether you’re debating important topics or having a light-hearted, entertaining chat about your career, radio interviews are an exciting platform for any porn star. Publicists can arrange for you to share interesting stories, weigh in on appropriate subjects and more!
TV appearances.
Chat shows regularly host controversial debates and human-interest stories. With the right contacts, publicists can schedule your appearance on prime-time television shows! This is arguably the most powerful way of sharing your views with the public, helping viewers put a ‘face to the name’. This humanises porn and its actors, something vital to the industry’s progress.
Brand collaborations.
PR doesn’t only allow you to discuss topics you’re passionate about, it also enables you to earn more money and build a business. If you’re a successful porn star, it’s likely you have a loyal following of dedicated fans. You can easily monetise your social media platforms by collaborating with brands, using a publicist to schedule sponsored posts and product placements.