31 Jul UK Escort Agency SEO: Can I Navigate It On My Own?
Escorting is one of the most searched for segments of the adult industry within the UK. Yet, in an industry where so much is on show, getting your brand seen online somehow still remains a challenge. Especially within the last few years where it has become such a saturated sector. With this in mind, it’s imperative that your SEO strategy is executed to the highest order. For most businesses, however, the time needed to commit to this just isn’t available. It’s no wonder many brands instead opt to bring in UK escort agency SEO specialists, like Adult PR, to help.
What Exactly is SEO?
If you’re unfamiliar with the technical side of marketing, SEO will likely be alien to you. Essentially, it stands for Search Engine Optimisation. It’s the process of adapting specific components of your website in order to boost its ranking on Google. But why would you bother to do this? Well, did you know that the top 3 Google search results receive approximately 54.4% of all clicks? That’s right, out of the millions of search results for a specific term, over half of the people searching will click on the first 3 websites. If that doesn’t scream “I need to be one of the top three,” I don’t know what will!
How Can UK Escort Agency SEO Specialists Boost My Ranking?
With SEO, there are a number of both on and off-site changes you can make to increase your value. Some are relatively straightforward. For example, keeping sentences to a specific length. Some, however, require a far greater understanding of SEO and cannot simply be learned overnight. It’s for these changes that we always recommend contacting a specialist agency like Adult PR for support. If you’re committed to trying it for yourself, however, here are a few tips to set you on your way.
Prioritise Keyword Research
Before you do anything else, conducting research into the keywords you and your competitors are ranking for is essential. Keywords are essentially words and phrases related to your industry that people are searching for. Researching this provides an insight into what topics you should include within your blogs, landing pages, and website copy.
It’s important to note that when writing content, however, you should only focus on one keyword per blog. This post, for example, uses ‘UK escort agency SEO’ as our keyword of choice. This helps to ensure you remain laser-focused on a clearly defined topic. In doing so, you can greatly increase the likelihood your website is displayed highly when these terms are searched for.
The content on your website plays a significant role in determining its ranking on Google’s SERP. This doesn’t mean you should upload any old thing, however. In the Google algorithm’s eyes, there is no substitute for great content. What’s more, it’s important your blogs are relevant and industry related. If they aren’t, the people who stop to read are likely going to click off quite quickly. This will hurt your bounce rate, negatively impacting your SEO and site health.
Don’t Forget Your Meta Data
Essentially, your meta data is an insight into what your website is all about. When your site appears on the SERP, it’s the first thing people are going to see. The two main areas that you want to prioritise are your meta title and meta description. A meta title is the blue text displayed on the SERP which indicates the topic of the web page. The meta description, on the other hand, is the text below it, providing a preview of the page’s content. By including your keywords in both of these, Google can easily determine the usefulness of your website.
Stay On Top Of Algorithm Updates
Part of the reason why SEO is so complex comes down to the fact that it’s always evolving. The algorithm is said to change as many as 8 times every single day. Both core updates and tweaks to the structure are often unexpected and depending on how closely your website adheres to the changes, you can end up ranking higher or lower than you were the night before.
That being said, there are a few ways you can keep ahead of Google’s sneaky changes. For a start, many websites monitor and keep track of these updates. As such, it will be worth subscribing to a few of their newsletters. You can also utilise tools such as Google Analytics. This will help you monitor your traffic to see which areas you need to adjust in line with the latest update. Alternatively, you can contact a SEO agency like Adult PR!
Who Are We?
Here at Adult PR, we’re a team of multi-award-winning UK escort agency SEO and marketing specialists. With over 14 years of experience of providing outstanding services across the adult industry, we have a deep understanding of the landscape. Our services include:
- Public Relations
- Social Media Marketing
- Pay Per Click Marketing
- Search Engine Optimisation
- Graphic Design
- Event Management
- Crisis Management.
If you need support with SEO or any of these other services, our team our happy to help! To reach our UK escort agency SEO specialists, click here for our contact page. We look forward to hearing from you!