28 Sep UK Adult Marketing Agency
How a UK Adult Marketing Agency Can Help.
Allow me to give you a brief explanation of why a UK adult marketing agency is often under-utilised. Consider the expression ‘sex sells’. You must have heard it before. Well, many people working in the adult industry labour under the misconception that sex alone sells. This is certainly true on many accounts, but it doesn’t mean marketing isn’t necessary in most cases. If you think your brand or business will succeed purely on the basis of its relation to the raw, animalistic impulses we all share as a species – you’ve already failed.
A UK adult marketing agency, on the other hand, can help you navigate the myriad of obstacles within the sector. Not to mention the overwhelming competition! That’s right; you’re not the only one out there struggling against the odds of the adult industry. But by utilising the help of a adult marketing agency in the UK , you will stand a fighting chance! The team here at AdultPR, a leading UK adult marketing agency, have put together this blog on the topic. Read on to discover exactly why marketing is an essential component of adult industry success. Don’t be naive; secure longevity within the industry by harnessing the power of marketing!
Establish Your Brand
The strongest brands you can think of are all likely to have succeeded through the strength of their brand image. That’s not to say they have no other merits. But consider brands like Apple and Coca-Cola. These corporations obviously offer products that live up to a certain standard. But the standard they need to live up to is one dictated by their own image.
When it comes to establishing your brand, there is plenty to consider. Does your logo look professional and portray the essence of your brand effectively? Have you built a trusty social media following? Does your central message define the products or services you offer? What kind of response does your brand elicit from your target audience? Our UK adult marketing agency advises that you make a huge effort to establish your brand as a strong, impressive presence. There are multiple ways you can do this:
You need to ensure that all your visual branding, from your logo to your entire website design, is top quality. This should be a no-brainer considering how visual the adult sector is. If something is unappealing to someone at their very first glance, it’s unlikely they’re going to explore much further. Especially considering how many adult sites and services there are to choose from.
It’s worth noting that a great design doesn’t need to be overloaded with bells and whistles to be appealing. Oftentimes, the sleeker, simpler designs are much more attractive than the complex ones. This makes it much more achievable to create your own branding. However, freelance graphic designers are always available if you want to hand the job over to a pro. You could even utilise a designer at a UK adult marketing agency to get the full package!
It’s no secret that social media marketing is a minefield when it comes to adult brands. There is an incredibly delicate balance to be found between what is accepted and what is shunned on mainstream social media platforms. Because of this, many adult brands ignore social media marketing completely, but that doesn’t mean you should too!
Social media is an exceptional marketing tool and consistency is key. Make sure to learn exactly what is acceptable for each platform. Then develop a series of creatively enticing posts that suit your brand. Alongside this, you should regularly go on following sprees and engage with your following and wider target audience. You should also make sure to utilise the most appropriate hashtags, as well as implement a content calendar. This will ensure your posts are scheduled and ready to go out exactly when you want them to. This is, admittedly, quite a lot of work. Which is why many brands outsource their social media marketing to an adult marketing agency. This is particularly judicious for adult brands as a UK adult marketing agency will be well-practiced at walking that thin line.
What does your adult brand stand for? Take a step back and think about this question carefully. The answer may seem obvious, but it’s certainly worth considering. Countless adult brands fail due to a lack of clear vision. Aim to produce a concise summary of exactly what your brand is about. If you can’t do this, then your customers certainly won’t be able to. Before anything else, you need to prove to yourself that you fully understand your brand.
Never Forget SEO
We’ve made it out as though nothing is more important than the above. Unfortunately, the importance doesn’t stop with strong branding. Instead, the importance shifts to ensuring your brand keeps growing, through long-term, organic means. Here, there is no better answer than SEO.
SEO, or Search Engine Optimization, is absolutely essential. It is the grinding effort of ensuring that all of your brand’s content ranks as high as possible. As high as possible on the SERPs (Search Engine Results Pages), that is. One of the best ways of doing this is through consistent blog writing. Not only does a blog display your authority and expertise within the industry, it also helps dearly with your SEO. This is due to the tactfully placed keywords that must be hidden throughout the blogs and pages on your site.
Although the keywords should be tactfully hidden, they’re certainly still in the public eye. (See if you can identify the leading keyword our UK adult marketing agency has hidden in this blog, for example). But there are certain SEO measures that the general public won’t see. This is because they are oriented around the back-end of your site. This can be anything from compressing image file sizes to regularly checking for broken links, and replacing ones you find.
The main reason for doing this upkeep is to ensure your website runs as smoothly as can be. Anything you can do to make your website more user-friendly is advisable. These kinds of tasks may be tedious, but they will have a remarkable impact on your business. SEO is one of the leading tools at your disposal that will help you to secure exposure and coverage. Our UK adult marketing agencywould be more than happy to take this tedium out of your hands. In turn, this would let you focus on running the business!
Confidence Is Key!
This rule can be applied to almost everything in life, and for good reason. If not truly committing to, or believing in, what you’re putting out; that hesitancy will be identified in a heartbeat. When you put anything out into the world, you open yourself up to criticism. This has always been, and will always be, the case. More so now than ever before, now that everybody and their dog has a voice on the Internet. This can be unbelievably scary. But the rewards you will revel in just from confidence alone, are so worth it. Aim to be bold with your marketing. Even if you don’t feel too bold – just fake it until you make it. Because, if you follow all this advice, there’s no reason at all why you shouldn’t make it.
That being said, there’s no shame in seeking help. Even if you’re perfectly capable of doing all of the above yourself, who has the time? Well, we do, as a matter of fact. At our UK adult marketing agency, AdultPR, we will dedicate ourselves to ensuring your brand succeeds. If you’d like to hear more about what we can offer, don’t hesitate to get in touch. Contact AdultPR today on [email protected] or click here to get in touch.