Many people who are new to the adult industry work with a general marketing or PR agency. More often than not, this leads to issues. This issue is especially prominent when employing SEO, PR, or social media services.

Briefly put, SEO is problematic because it’s such a saturated market, ranking on Google, or other search engines is nigh on impossible without experience. This leaves you spending on pay per click, which is a very high cost per acquisition. With PR, you need to feature in a mixture of both industry and mainstream press, which means you need to have a solid database of contacts and a team to bounce pitch ideas off of. Finally social media; to say that this is a minefield is a complete understatement. Social platforms are notorious for shadow banning or deleting accounts that impinge on the restrictions they make. You need a specialist adult industry specific marketing and PR agency to ensure your account enjoys unlimited reach and engagements that turn into sales, without getting banned or deleted!