The Ultimate Guide to Adult Social Media Marketing  - Adult PR
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The Ultimate Guide to Adult Social Media Marketing 

Image of women posing to be used for adult social media marketing campaign.

The Ultimate Guide to Adult Social Media Marketing 

Adult social media marketing can be tough, even for us experts. Navigating the restrictions, knowing what to post, and having the time to do so is a demanding task. As such, it’s no wonder you’re looking for help! 

In this blog, our social media experts share their top tips for smashing it with your online presence as we go into March.

Our 5 Top Tips


Although social media management can be time-consuming and tricky to keep on top of, staying consistent is important. Make sure you’re posting at peak times and sticking to this each week. Ad-hoc posting is fine, but it certainly won’t bring optimum results. For the highest levels of engagement, we always recommend setting and sticking to a posting schedule. Scheduling tools can help with this if you’re struggling to keep up!


Being recognisable is key. It’s the whole reason your branding exists in the first place. As such, throughout your marketing campaigns on social media, it’s important that you continue to echo your identity. Keeping things uniform will help your brand to become more established and increasingly memorable. 


Building a sense of community will vastly excel your social media presence. As such, your content should be targeted at exactly this. By ensuring you’re always active in your comment section and sharing behind-the-scenes, personable content, you can establish a deeper connection with your audience. 


If you want to produce content that is shareable and saveable, it’s important that you post content that adds value to your consumers. Think about their pain points and share content that introduces a solution to this. People like to feel heard, and this is a great way to achieve this!


One of the best ways to get to know your followers and understand what content they want to see from you is by tracking your stats each month. All the major social media profiles have an analytics feature providing your account is set up as a business or creator page. This will give you a good insight into the best times to post and the type of content that performs best!

How to Identify Which Platform is Right for You

“When you speak to everyone, you speak to no one” is a well-known quote by Seth Godin and couldn’t be truer when it comes to adult social media marketing. When implementing this technique, it’s important that you consider the right platforms for your brand. There’s no point in putting content out in places your audience won’t go. 

The most popular platforms for adult social media marketing are Twitter, TikTok, and Instagram. Although there are strict restrictions to navigate on the latter two, for some adult brands, these sites are the best place to connect with your followers.

Nevertheless, every business is different, and no two marketing strategies should ever look the same. If you’re unsure of where to place your brand on social media, our team are here to lend a helping hand!

Why Choose Adult PR?

Here at Adult PR, we offer a range of marketing, communications, and digital advertising solutions to businesses within the sex industry. Specialising in this niche for over 7 years, we’re confident in our ability to deliver high impact marketing strategies no matter your niche. What’s more, we don’t tie our clients into lengthy contracts. We’re so confident in our skills and results that we keep our contracts short to allow brands maximum flexibility. 

Our team are all based in one office and can provide a full turn-key solution for your marketing should you need it. Our specialist areas include:

  • Social media marketing
  • Public relations (PR)
  • Search engine optimisation (SEO)
  • Digital advertising
  • Graphic design
  • Event management 

Moreover, we have worked with a huge variety of clients during our time and have an in-depth understanding of the entire industry and your audience. This allows us to offer a well-rounded approach to adult social media marketing, making for campaigns that really hit the spot.

Getting in Touch

Looking for support with adult social media marketing or your overall promotional strategy? Our team would love to discuss how we can help your brand reach new heights. For your bespoke proposal, get in touch with our team to schedule a call today! Click here for our contact page.