12 Feb Personal Porn PR
Whether you are starting your career in the adult industry or are an established adult entertainer you will need to have some form of porn PR in place. Porn public relations is more important than ever as we see Personal porn PR for an individual will mean that they are represented in a professional manner. PR is the art of dealing with reputation and as you can imagine; reputations can quickly hang by a thread in the porn industry.
The team here at Adult PR, a porn PR agencyhave compiled some of the advantages to outsourcing your personal porn PR to an established agency.
Exposure.
This is the main reason people will approach a porn PR agency. With so many individuals wanting to make it big in the adult industry; trying to stand out can become incredibly difficult. Most performers will go down the route of choosing a niche and promoting that; this way they slim line the competition. A successful porn PR agency will be able to take this niche and have the performer featured in both national and industry specific press off the back of it.
Crisis management.
If the worst was to happen and you needed help in dealing with a negative story in the press. Or if you just needed help in dealing with a difficult social media comment; a professional porn PR agency will be able to help by dealing with any crisis management. This will ensure that you retain a positive reputation within the industry.
Work on your personal brand.
To truly stand out as an adult entertainer you need to spend some time working on your brand. Branding is a very important part of business; it is used to showcase how you stand out from the competition and find yourself in the spotlight as an industry expert. Personal branding is how your audience perceive your reputation. The most effective way to achieve a great adult personal brand is through porn public relations.
Here at Adult PR; an adult entertainment marketing agency, our team have outlined some key points to work on so that your personal brand has a positive impact on your audience.
What’s your USP?
You need to work out what it is that makes you unique in the industry. Once you figure out what it is that separates you from competitors you can use it as a foundation for all your porn public relations and marketing strategies. This will be what people associate you with throughout the industry. So, it is important that it is positive. Think about what you like to do on set and what your audience already engage positively to and zero in on that to become a master at it.
Become an expert.
By homing on what you already like and are good at you can start to really focus on mastering your craft and becoming an industry expert in your niche. Make sure you stick to your niche and make it clear what it is you represent; this will help to create clarity to your audience. If you want to create a truly successful personal brand in the porn industry you need the confidence to believe that you are in fact an expert in your field. This will help with your credibility.
Get noticed.
There is no point trying to create a strong personal brand if no one knows who you are. The best route to gain exposure is to outsource to a porn public relations agency. This is so that they can work on gaining your brand positive attention through publication features and campaigns.
How porn PR has normalised the adult industry.
For years, porn has been taboo. Viewers are typically portrayed as elusive, seedy men, hiding behind a computer screen as they watch vulnerable actors have sex online. An interest in porn used to be something people would judge without a second thought… sex was a dirty hobby that we often hid behind the secretive veil of our web history.
Oh, how the world has changed! We’re more liberated than ever before and with this rediscovered sense of freedom, comes an unapologetic fascination with great sex… yes, and with porn! Although, this hasn’t happened overnight… publicists specialising in adult entertainment PR are to thank for its newfound, mainstream popularity. Spreading the word and improving this industry’s reputation, there are a limitless number of ways by which PR has helped to normalise porn.
Enhancing the reputation of porn stars.
For an entertainment sector to become common place, its stars must be both reputable and recognisable. Porn stars come in an incredible variety and certainly don’t conform to the simplistic stereotype that’s often thrust upon them; some are covered in tattoos, while others are parents and many are passionate feminists. Publicists give these stars a voice, offering opportunities to discuss important topics with journalists from notable media outlets. In doing so, porn becomes less abstract and rumours of exploitation can be put to rest.
Working with mainstream publications.
Determined publicists can take porn to mainstream press, allowing stars to communicate with the public in a familiar, comfortable way. Whether they’re discussing their favourite red lipstick with Refinery29 or pondering the importance of equality on a prime-time radio show, this progress has helped porn to become a topic that’s more openly spoken about. We don’t only contact lad mags, there’s a whole world out there!
Debunking the myths.
People often make assumptions about porn, and we can’t really blame them… many of us have been fed a series of outdated ideas that have shaped our understanding of the industry. Publicists don’t only book interviews and photoshoots, no, they also counteract bad press. As PR experts have begun to specialise in adult entertainment, the number of false or defamatory articles surrounding porn has significantly reduced. We react quickly and passionately correct any harmful, unfair coverage that comes to light.
With awareness comes safety and PR has helped to ensure that people have a more accurate understanding of porn and its actors. The result? We love it!
The importance of graphic design for porn PR.
In the adult entertainment industry first impressions can count for a lot, whether you are meeting people who work in the industry or trying to create a brand for your audience. Research shows that you have less than the time it takes a person to blink to make that first good impression, with this in mind it is vital that you take the time to ensure your porn PR is of a great quality.
To truly stand out from the crowd in the porn industry your digital presence needs to look professional, trustworthy and inviting. The majority of your audience will find you online, so to make that great first impression you will need to ensure your images and pictures drive your brand message.
Our graphic design team have listed some of the benefits in using a graphic designer to enhance your adult industry public relations.
Bespoke social media graphics.
Social media is huge part of being able to directly engage with your audience. Social media may be the first-place people come across your brand, so you need to make sure that the content you are posting is original and engaging. By using a graphic designer, you are able to create bespoke images that are in line with your brand.
Website design.
Your website is the destination where you want to funnel your audience so that they can find out more about your brand. It can also give you the opportunity to make money by either selling products, services or exclusive content. Your website needs to sell your brand, as a result it will need to be easy to use and professional looking.
Logo design.
A logo design needs to be eye catching and sell your brand quickly. You may think if you are a personal brand that a logo is unnecessary, however, it will make you stand out in the adult industry as a professional who is taking their career seriously. Having a logo can prove useful as your career develops and new opportunities arise in the future.
Using events for porn PR.
The use of events for marketing and PR opportunities is common in almost every industry; whether it is global exhibitions or local summer festivals; there is always a chance to promote your business and network. So, why would the adult industry be any different?
When discussing events, we don’t mean heading on down to your local church fete dressed in latex, promoting your cam girl services. That would probably end badly!
What we mean is finding industry relevant events. You should then take the opportunity to promote yourself or your business there.
Our team know the importance of creating positive PR for our clients; often using events as a platform to do so. Our team want to share some ideas on what events to target and how to use them for your adult industry PR.
Where do I start?
Some of the events you could utilise are more obvious than others. For example, there are still a few porn conventions taking place around the world you could attend. However, a lot of cities have started to clamp down on them. This means that you will have to become a bit more creative in the future.
Instead, maybe try going to events that are for industries where you know there will be plenty of your target audience attending. For example, if you are a cam girl that often has fetish requests, you could take advantage of the comic exhibition known as Comic Con. Appeal to the audience by taking part in the dressing up fad called Cos Play, that sees people dressing up as fictional characters or invent their own.
This is a perfect opportunity to wear something a little more risqué and have photos taken with fans and convention goers. Be sure to have a positive campaign behind the reason for your attendance. That way you will receive a much better reaction from the press and public, while raising awareness for the cause of your choosing.
Need help?
Our adult industry PR team recently attended New York’s gay pride event with clients in the adult industry. This was to assist in the smooth running of a campaign for the normalisation of gay sex. Our team ensured that the campaign message was delivered and received by the public and press in a positive way. This was so that not only is the message received well but our clients also receive organic positive press and exposure.
Some more porn PR strategies.
Porn public relations. The chalk and cheese of the marketing industry. However, with the current climate and the world becoming more sexually free; sex industry marketing is a lot more common than first thought. Adult PR, porn public relations agency, have come to discuss why porn PR is rarely about the porn.
Gossip.
The bottom line is, people love gossip. If you work closely with porn stars; sex toys or anything considered taboo, you’ll be surprised how many people will be intrigued to find out some insider information. Despite sex and relationships becoming a more normalised conversation topic, there’s still a grey cloud over the ins and outs of the adult industry. Of course, if you’re going to share secrets make sure identities are protected and you have full consent before you proceed.
Get creative with your campaigns.
When it comes to creating a successful porn PR stunt. There are many routes you can go down. Some of the most iconic examples include:
- Kanye West leaking his own album: Undoubtedly, The Life of Pablo was one of the most eagerly anticipated album releases of the decade. However, the self-proclaimed rap God leaked his own album on Porn Hub; which for a brief period, was the only free way to listen to the album.
- Diesels Porn Hub Campaign: Diesel decided to showcase their SS16 in 2015 on Porn Hub. This actually turned out to be majorly successful as they saw a 31% increase in website traffic and sales.