24 Dec Social Media for the Adult Industry: How to elevate the success of your social media profiles
Here at Adult PR, we have over a decade of experience specialising in social media for the adult industry. Day to day, we work around the clock to help our clients build their exposure, contributing to the long-term success of their business. After all, helping brands flourish is what we do best!
As a full-service firm, we also offer support and guidance within several other areas. In addition to social media, we also have specialist departments covering…
- Public relations (PR)
- Influencer and affiliate marketing
- Event management
- Graphic design and website development
- Search engine marketing (SEO & PPC)
Interested in knowing more about how we can help you grow your online presence? Keep reading!
What does a social media agency do?
When it comes to social media, you’re probably wondering why you would even need a professional agency in the first place. I mean, it can’t be that hard, right?
In actual fact, there is quite a lot more to this process than first meets the eye. As specialists in social media for the adult industry, it’s our job to ideate unique content ideas that shine a light on your businesses strengths. As part of this process, we will help you to stand out from the crowd, adding a clear line of differentiation between you and your fellow competitors. What’s more, we’ll also help you to build your following, in addition to building the relationship you have with your consumers.
How does the Instagram algorithm work?
When it comes to social media for the adult industry, Instagram is often one of the first port of calls. Regardless of your niche, it’s likely that this is going to be the most lucrative platform for you. With this in mind, it’s important that you know what the algorithm is and how to get on the right side of it.
In short, social media algorithms are used to determine which content a user sees and the order in which it appears on their feed. In other words, they’re highly important if you’re looking to improve your visibility.
When a user shares a post, this is first released to a small percentage of their followers. The fate is then put in their hands as to how far this goes from there. The more people that engage with the post (through liking, commenting, or saving), the further this is pushed by
Instagram. If your post receives a lot of interaction, this is how brands then end up on the explore page. It’s as simple as that! But is it?
As an adult brand, it can be really tricky to build your following on Instagram. Similar to other social platforms, Instagram put certain restrictions in place to protect younger users from explicit content. As a result, hashtags, and the nature of content you share is somewhat limited. Of course, this makes it tricky to come up with new concepts and accurately get across what it is that you do.
With the above in mind, we know that buying followers can be all too tempting. Having said this, it’s important that you avoid this at all costs. When you pay to grow your audience on Instagram, these new followers are usually inactive accounts. If Instagram share your content with too many of these profiles, you’re unlikely to see a good return when it comes to engagement, stunting the reach of your post. Trust us when we say that it pays to remain organic in your approach!
Tips for organically improving your engagement rate
Whilst outsourcing to a professional agency is highly recommended, for those of you looking to cut costs, it pays to know all the best tricks for boosting your engagement. Below, our experts in social media for the adult industry have put together a few pointers for successfully grabbing the attention of your followers!
Consistency
When it comes to being successful on social media, consistency really is key.
Getting your posts in a routine schedule will help your followers know when to expect content from you, subsequently ingraining your brand in their memory. Additionally, getting into the habit of responding to your messages/comments regularly will also help your consumers to feel more valued.
Depending on the size of your organisation, you may find it tricky to keep up with your DM’s. Furthermore, consistently brainstorming new ideas can be demanding! If you’re struggling to keep up, our specialists are here to help!
Hashtags
For those of you who don’t know, hashtags are a way to improve the reach of your content. Without them, you may as well be speaking to an empty room. Although you may think these are a thing of the past, in actual fact, hashtags have never been quite so important. For some examples of how to use them, check out our Instagram page here.
Believe it or not, there can be quite a knack to using these within your posts. Unfortunately, it isn’t quite as simple as throwing in a few popular phrases and hoping for the best. Instead, these need to be relevant and considered. If you’re not quite sure where to begin with your hashtags, our social media specialists are on standby to offer our advice!
Asking for feedback
If you’re running dry on ideas for new content, it’s often quite useful to ask your followers for feedback. This is a great way to learn more about what your consumers like to see and what is important to them. Moreover, this will also make them feel more valued too, helping to humanise your brand further. Additionally, you can also make use of your analytics to gain a better insight into what your audience respond well too. Find what they like and make more of it!
Utilising CTA’s
For those of you who don’t know, CTA stands for ‘Call to Action.’ This anagram refers to imperative sentences that usually feature at the end of posts to encourage your consumers to carry out a specific task. Some of the most common CTA’s include:
- Like and follow for more
- Get in touch
- Contact us today!
Furthermore, it also pays to begin each post with a hook. This is something that our specialists in social media for the adult industry swear by! It’s vital that you spend time making your opening sentence impactful and persuasive.
Get in touch!
Interested in knowing more about the work that we do here at Adult PR? We’d love for you to get in touch! You can reach a member of our elite, award-winning team by clicking here!