12 Feb Social Media for Adult Brands: Nailing it on Instagram
Based in the UK, our agency is home to an expert team specialising in social media for adult brands. We help businesses across the entire industry flourish, giving them a much-deserved voice among their competitors.
According to recently released statistics, there are around 1.5 billion Instagram users worldwide. With this in mind, it’ll come as no surprise that social media is one of the most lucrative marketing tactics out there. No matter your niche, implementing this method into your strategy is going to be key.
3 things to remember
Before you go too far with your Instagram marketing strategy, there are a couple of things you need to do first.
Don’t skip the research stage
Although it might feel like you know everything there is to know about your industry and niche, things are constantly changing. Before embarking on any new project (marketing included), it pays to do some fresh research. This process should be repeated from time to time so you can modify your strategy accordingly. Key things to be aware of are new competitors and changes in the needs/wants of your audience.
Identifying your target demographics
When starting a business, we all know that one of the first things you do is determine your target consumer. As your product lines extend, this process is repeated for each good or service. When it comes to marketing, the same research needs to take place. With each campaign you launch, you need to have a clear understanding of who you’re trying to reach. This will allow you to hone in on certain demographics, converting interest into sales more successfully.
Constructing SMART goals
Behind every good marketing campaign is a strong strategy. Within this plan of action, you need to have clearly outlined goals that follow the SMART structure. This stands for:
S – Specific
M – Measurable
A – Attainable
R – Relevant
T – Time Based
Objectives are a crucial part of the strategy process, allowing your team to stay on the same page. They give clear direction and will help you measure the success of a campaign. Without these, you’re likely to lack direction, motivation, and success.
Why your following might not be growing
Posting on your page regularly but not seeing any growth in your following? It’s important to remember that it’s not all about the size of your audience. With platforms like Instagram, it’s vital that you’re keeping an eye on your engagement more so than your accounts growth. Having said this, if this isn’t great either, it’s time to make some changes!
Below, our team have highlighted a couple of the main reasons your following might not be increasing…
1. Your profile
Take a look at your profile and ask yourselves ‘would you follow you?’ If you’re struggling to convert grid visits into new followers, it’s likely you’re not offering enough value through your content. It’s time to improve your Instagram highlights and optimise your bio. These small steps will make the world of difference.
2. The quality of your content
When it comes to social media for adult brands, consistency is key. This being said, however, it’s also important that you’re not just churning out content for the sake of it. Take your time to brainstorm and execute ideas that address the pain points of your audience. Repeat this process whenever you’re running low on content to ensure you are maintaining quality. If you’re struggling, it could be time to bring in a team of specialists. Content that lacks creativity will only lead to a low engagement rate.
3. Lack of interaction
There’s a lot more to being successful on Instagram than just posting content. You can be sharing the most creative posts possible but if you aren’t engaging with other accounts, chances are this isn’t going to count for much. The reality is, social media for adult brands is a lengthy process. Alongside sharing news, you also need to be commenting, following, and liking the posts of others.
Conquering the Explore page
Time and time again, we’re asked whether or not the Explore page is as important as everyone says it is. In answer to your question, yes, it is! If your main priorities centre around brand awareness and visibility, this is the place to be. The Explore page allows accounts to expand their reach. For businesses, this means potential new customers!
To give your content a boost, we recommend hoping on relevant Reel trends. Although this is often harder for adult brands, this is doable and it’s important you’re moving quickly. Keep an ear out for trending audio and use it where you can!
We also recommend reviewing the hashtags you’re using or implementing these if you aren’t already! This step might seem small but tags actually have a huge baring on the reach of your posts.
Why Adult PR?
Whilst the above tips will help you on your way to building your Instagram, ultimately, it’s always advisable that you bring in a professional social media marketing agency. Not only can we free up time for you to spend on what you do best but we’ll also bring with us a boat load of fresh ideas (as well as our proven tips and tricks!)
At Adult PR, we have over 14 years of experience marketing brands within the sex industry. With this in mind, our clients are able to rest easy knowing that they’re in safe hands.
In addition to social media for adult brands, we are also able to offer support across your entire marketing strategy. Think of us as your one-stop-shop, eliminating the need to hire multiple specialists. Our core services include:
Public relations and crisis management
Search engine marketing (SEO & PPC)
Event planning and management
Working directly with you, we will put together a comprehensive and bespoke strategy to boost your online presence. Whether you’re starting from scratch or just in need of a little direction, we’ll help you to surpass your goals.
For more information on social media for adult brands, get in touch with our team today. You can reach us by clicking here.