17 Nov Social media agency for adult brands: Taking things to the next level
As we go into the final two months of 2022, the work of a top social media agency for adult brands has never been so important. Black Friday and the Christmas period are extremely busy for businesses in every sector. With this in mind, your competitors are likely to be upping their game to make the most of this increase in demand. And rightly so.
For those of you who don’t put more time into your strategy, this could spell trouble.
Our digital marketing agency can offer support with the following:
Social media management
Communications and PR
Influencer marketing campaigns
Crisis management
Search engine optimisation (SEO)
Pay per click (PPC)
Planning events
Website building and maintenance
Instagram metrics to keep an eye on
When it comes to Instagram, businesses and creators alike tend to become quite disheartened if their following isn’t growing. As a social media agency for adult brands, organisations often approach us wanting to grow their account. Nevertheless, it’s important to remind yourselves that the size of your audience does, in fact, mean very little.
Below, we go into more detail on the metrics that actually matter…
Engagement rate
Engagement refers to any kind of interaction on your content, be it a like, a comment, or a save. This also includes people sharing your posts with other accounts. It’s all very well having a high following but if people aren’t responding well to your content, Instagram are likely to take this as an indicator that your posts aren’t bringing value.
As we all know, the longer you spend scrolling on Instagram, the more money the platform is able to make. It’s for this reason that their algorithm is directly tailored to keep people on their site for longer. In order to achieve this, they favour content with a high engagement rate. The more people who are interacting with your posts, the higher your chances are of reaching the Explore page.
Reach
When looking at your Instagram analytics, you’ll quickly come across a ‘reach’ metric. This is exactly what it says on the tin and refers to how many people your post has been seen by. Of course the higher this is, the better.
Like your engagement rate, reach is a great way to discover what content and hashtags work well among your followers. What’s more, this is also a good indicator of how much awareness you are raising for your brand.
Story views
Introduced in 2016, the story feature on Instagram is a great way to share personable content. It’s 24-hour viewing period adds an element of exclusivity, encouraging people to follow pages rather than just visiting them when they want updates. Many brands use this as a way to share sneak peaks or behind the scenes posts.
Story analytics can tell you a lot about the kind of content your followers like to see. Metrics such as your view count, taps forward, and taps back show you where you are grabbing the attention of your audience. This will tell you what kind of content your consumers skip past and what they view multiple times, allowing you to tailor your strategy.
Top tips for Instagram success
At first, businesses tend to think marketing is easy and just a case of sharing the odd picture here and there. In actual fact, this process can be quite taxing (especially for adult companies.) It’s for this reason that we encourage organisations to reach out to a specialised social media agency for adult brands. For those of you without a budget for this, however, here are a couple of our top tips for Instagram success…
Consumer research
This is by far one of the most important steps in building your marketing strategy. In order for you to grow your audience, you need to know what kinds of content your consumers are interested in. Take a look at what your competitors are doing. There is a lot to learn from others in your industry. From here, you can gain an idea of what works well and what to avoid.
Set a clear goal
Before beginning any new project, it’s always best practise to set clear, SMART goals. For those of you who don’t know, this anagram stands for Specific, Measurable, Attainable, Relevant, and Time Based. When you tick each of these boxes, you’re left with a set of thorough objectives to keep your team on the same page.
Create relevant content
When producing any content, be it on social media or your blog, it’s vital that you ensure it is relevant. In order for your audience to continue showing interest, they
need to be able to gain some kind of value from your posts. When ideating, keep this at the back of your mind and ensure everything you produce aligns with your brand.
Decide on a schedule and stick to it
Here at our social media agency for adult brands, we have seen great success in getting our clients into a routine with posting. People like to know when to expect new content from you, be it on OnlyFans, Twitter, or Instagram. Play around with posting at different times and find what works best for you. Once this has been determined, stick to a schedule.
Seek help on a consultancy basis
Having worked with hundreds of small businesses through the years, we know that it’s not always possible to have a big marketing budget. With this in mind, we wanted to offer brands a more affordable option. Utilising us on a consultancy basis is a great way to keep your marketing efficient, effective, and unique. We can offer advice drawing on our 13 years of experience, ready for you to implement. What’s more, we’ll also provide fresh ideas for your campaigns.
Contact our social media agency for adult brands
Although it is possible for brands to run their own social media, the bottom line is, outsourcing this task is often more effective. By working with a social media agency in the UK, we can offer a fresh perspective from a consumer standpoint. From here, we can then build and implement a strategy and campaigns that help your brand develop and grow.
For more information about the work that we do, get in touch today by clicking here.