18 Sep Why Do I Need a Sex Toy Social Media Agency?
When it comes to marketing your sex toy company, there are few techniques more fruitful than social media. After all, with approximately 4.89 billion users spread across various platforms, the level of reach you can receive is unparalleled. That being said, as a sex toy social media agency, businesses often come to us having trouble navigating these platforms. With this in mind, our specialist social media team have put together this guide to help you on your way.
Why Is Social Media for Adult Brands That Much More Challenging?
If you’ve engaged in social media marketing before, you’re probably well aware that social media platforms and adult content have their differences. In general, most platforms ban users from sharing content they deem too explicit (and even implicit stuff too!) Unfortunately, the lines of what is and isn’t accepted are rather blurred. If this is something you need help navigating, however, the Adult PR team are on hand to help!
Can I Invest in Social Media Ads?
Excluding a select few platforms (which we’ll come to later), it’s pretty much the same rules across the board. You can advertise products for safe sex, or sexual health and wellness, but pleasure is where the line is drawn. Vaguely drawn, but still drawn. We can advise on whether this is an option for your brand and how we will move forward with the campaign.
Persistence is Key
After reading this far, you may be wondering if social media is really the route for you. It might seem tricker than it’s worth, but trust us, as a specialist sex toy social media agency we have seen a plethora of brands flourish with thanks to their presence.
Just because you can’t directly promote your products, it doesn’t mean you can’t indirectly promote them. There are certainly ways of creating content without breaking the platform’s rules. All it requires is a little creativity, knowledge of the regulations, and perhaps some help from a sex toy social media agency like Adult PR!
So, What Options Do I Have When Creating Content?
When it comes to posting on your social media account, your approach entirely depends on the platform you’re using. Say you’re using a combination of Instagram and Twitter, for example. On Instagram, you need to be more subtle and creative regarding the content you create for your products. Nothing too overtly sexual, but you’ve got a little bit of wiggle room to work with. Ensure all the photos you use are PG. Keep the captions playful, engaging, and only a little cheeky. Why not provide some educational tips surrounding sex or masturbation? Do this, and you’re well on your way to a successful Instagram marketing strategy.
When it comes to posting on Twitter, however, the rules are a lot more relaxed. Sexual content is a yes. Provocative captions, also a yes. Essentially, all the things you were struggling to navigate on Instagram are no longer an issue. Whilst you still can’t promote your products through Twitter ads, creating content is a whole lot easier. It’s crucial, however, to remember to flag your profile as an adult account if you want to operate as one.
Should I Consider Ever Buying Followers?
If you’re struggling to increase your follower count, understandably, it can be tempting to pay for a head start. Nevertheless, it’s really important that you don’t fall into this trap.
When you share anything online, it’s only pushed out to a select number of your followers. If they engage with it, there’s a greater chance that it’s sent to more, and so on. Engagement is an indication to social platforms that your content is valuable. Essentially, the more people that like, share, and comment on your post, the greater your reach will be. The opposite is also true. If the select few accounts your content is initially sent to don’t engage, your account will struggle to grow. So, if you’ve ever wondered why your friend hasn’t liked or commented on your post, this could be why!
When you buy followers, these are all inactive accounts. Therefore, when you post something, if the content is sent out to these accounts, they won’t engage. As such, the reach of your posts is stunted. Moreover, it can look disingenuous when someone lands on your page and sees a huge following, however your content is only receiving minimal likes.
Beware of Banned Hashtags
Ask any sex toy social media agency and they’ll tell you the same thing. Hashtags are incredibly important when creating content if you want to maximise its reach. After all, they can help your content target users who otherwise wouldn’t have seen it. When it comes to adult businesses on Instagram, however, what you might not know is that certain hashtags are banned or restricted. This means that when it comes to planning your posts, you need to be careful in your selection.
If you aren’t, your post might not even reach your audience in the first place. Use too many banned hashtags, and Instagram may shadowban your account, or remove it permanently. If you’re not sure which ones you should be using, our team are on hand to help!
How Else Can Our Sex Toy Social Media Agency Help?
At Adult PR, we’re more than just a team of specialist social media experts (not to say we aren’t that as well!). As a matter of fact, we’re a fully integrated, multi-award-winning marketing agency. Some of the other areas we can help with, include:
- Public Relations (PR)
- Search Engine Optimisation (SEO)
- Pay Per Click (PPC)
- Graphic Design
- Content Marketing
- Event Marketing