15 Aug Why Do I Need a Sex Toy PR Agency?
The adult sex toy industry has exploded over recent years. Moreover, it’s seen as a highly profitable area for retailers, and many operate exclusively online. But how do you direct potential customers to your online store? This is where our sex toy PR agency can help you get the exposure that you rightly deserve.
At Adult PR, we have over a decade of experience within the adult sector. Rest assured, we know what we’re talking about. We believe the sex industry should represent inclusivity and diversity for all. However, we fully understand it’s still a taboo subject for some. Despite being challenging to promote, regardless of your niche, our experts can provide the best possible results for your brand.
What is Public Relations (PR)?
Public relations (PR) is a form of strategic communication used to develop reputation and influence how people feel about a person or business. It involves using existing platforms with already established and loyal audiences to promote your name. For example, this could be a feature on the radio or TV, or in podcasts, magazines or newspapers. PR allows you to spread your message far and wide with great exposure to enhance your credibility.
When you partner with a specialist sex toy PR agency, such as Adult PR, we utilise our valuable connections with journalists to seek unique opportunities on behalf of our clients. Our in-house PR team are responsible for securing leads and creating the necessary materials for your individual campaign.
PR for Sex Toys
Despite the stigma around sex starting to become lesser universally, many adult businesses still have great difficulty achieving online results. There can be an aura of judgement around adult industry products, including sex toys. Adult PR are here to fight back against the stigma and build your reputation through public relations. In addition, our network of influencers is invaluable for expanding your reach and proving that people can trust your name.
Will PR be enough?
Some of our clients want to give their business an extra boost and utilise our other services to get the most out of their marketing campaign. In this case, one marketing technique that we would strongly recommend is social media.
Social media can be a tough cookie to crack when it comes to the adult toy marketing world. In fact, you’ve probably already tried it yourself. However, you might have found that posting intimate content can be very challenging on certain platforms. Sharing the wrong content can result in your posts being shadow banned or even get your account removed.
Using a specialist sex toy PR agency, such as Adult PR, is crucial to ensure your social media campaign’s success. Over the years, we have studied the algorithms and figured out the best way to follow the rules, whilst continuing to share explicit content. You never need to worry about crossing the guidelines again!
How can I improve my website?
People often forget about search engine marketing (SEM) when it comes to the adult industry. After all, it’s all well and good having a strong social media presence. If your website is poor, mind, then you will certainly be missing out on important sales.
One form of SEM uses search engine optimisation (SEO) to rank a website higher on the search engine results page (SERP). Ideally, you want to be ranking as high as possible to stand any chance against your competitors. Afterall, who looks at the second page on Google nowadays? Ranking at the top will dramatically improve your brand visibility and website traffic, ultimately leading to a higher revenue.
The organic SEO experts at our sex toy PR agency will optimise your website and content to align with Google’s algorithm. This may include creating blog posts and website landing pages, including your targeted keywords, to give your website health a significant boost. Did you know that adult websites see more monthly traffic than Amazon, Netflix and Twitter combined?! It’s so easy to get lost. This is why you need to use relevant keywords throughout your website to be found by prospective customers.
Need a refresh?
Due to such high competition within the adult industry, standing out against the crowd is essential. One way to do this is through your branding and graphics. We see time and time again businesses using unoriginal or predictable designs, and with no avail. From our experience, we have seen brands thrive when their branding uses unique and fresh concepts.
At Adult PR, we have an in-house graphic design department who collaborate closely with you to ensure your personality shines through. Consistency is key. When your consistent in everything that you do, this builds familiarity to help you become a brand that people recognise. Whether you’re starting from scratch or looking for a branding refresh, we can take your designs to their climax.
Sex Toy Businesses
No matter how big or small your brand is, Adult PR is here to help. The sex toy market has boomed into a $15 billion industry according to Forbes, showcasing that it’s one of the most successful industries worldwide.
Plus, adult toys are so easily accessible nowadays; from your local supermarket to the renowned LoveHoney, it’s nearly impossible to escape the availability of sexy toys in everyday life. This is why it’s crucial to use the right marketing technique to get your name out there.
Get in Touch
Marketing is no easy task, and especially when it comes to the adult industry. At our sex toy PR agency, Adult PR, we have worked with almost every niche and offer a unique and fresh perspective when it comes to digital marketing. From social media management to improving your website through organic SEO, we’re here to help.