How Sex Toy Marketing Experts Can Boost your E-commerce Sales  - Adult PR
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How Sex Toy Marketing Experts Can Boost your E-commerce Sales 

sex toy brand marketing

How Sex Toy Marketing Experts Can Boost your E-commerce Sales 

The sex toy industry has significantly grown over recent years. Moreover, we’re seeing an increasing number of retailers turning to operate exclusively through e-commerce. Now, you may be wondering, how can I encourage potential customers towards my online store? The answer is straightforward- working with sex toy marketing experts can help you see the ROI that you’re looking for and boost your online presence. 

Face (and beat!) your competitors

When people think of sex toy brands, most probably jump to the likes of Lovehoney and Ann Summers. As such, it can be difficult for smaller brands to get their name out there and make an impact when faced against these market giants. 

Marketing requires the careful balance of sharing the right message with the right audience at the right time. You need to bridge the gap between your brand and your consumers with a strategic marketing campaign. If you’re struggling to be heard within this ever-expanding landscape, our adult marketing agency is here to help! 

What is adult e-commerce marketing? 

Adult e-commerce marketing involves promoting an XXX business’ products or services online with the goal to convert visitors into customers. Whilst most traditional marketing techniques help to grow brand awareness and captivate your audience, this type of marketing focuses on the initial customer interactions. 

E-commerce marketing delivers promotional content to your target audience across various channels throughout the buyer’s journey, ultimately resulting in more sales and better customer retention. 

Website optimisation

When it comes to sex toy e-commerce marketing, an optimised website is essential. With your own website, you can make a long-lasting impression on your audience and provide a top-quality customer experience. What’s more, with unique branding, your brand can become more distinguishable within this vast marketspace.  

On the other hand, if you decide to sell your sex toys through a marketplace, it’s impossible to strengthen your brand awareness and recognition. Whilst they can provide an impressive reach, they certainly don’t help with the longevity of an adult business. 

Improve your website with SEO

Search engine optimisation (SEO) is a technique used by our sex toy marketing experts to raise a website’s ranking on the search engine results page (SERP). You need to rank as high as possible if you want to stand any chance against your competitors and improve your brand’s visibility. After all, the top-ranking organic result is ten times more likely to receive a click compared to the website ranking in tenth position, so SEO is essential if you want to see more website traffic.  

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Generate email lists

Another benefit of having your own website is the ability to build an email list. This will allow you to remarket to those who have already visited your website or made a purchase by sending them targeted promotions directly. Email marketing is a great way to communicate with your existing customers and keep them engaged. After all, maintaining customers is much easier than building relationships with new customers! 

Benefits of E-commerce Marketing

Working with sex toy marketing experts can certainly help to bolster your brand. Here are some benefits of e-commerce marketing for adult businesses: 

Lead generation

Effective adult e-commerce marketing allows you to target your audience for the best possible ROI. However, understanding their wants, needs and pain points are key when it comes to building a powerful marketing strategy. With specifically tailored and insightful content, you will be seeing more sales than ever before! 

Improved customer retention

In the adult world, building trust and positive relationships with your audience is vital. One way to do this is by offering great customer service and ensuring your website is as user-friendly as possible. With consistent and valuable content at every touchpoint, you can stay connected with your customers and improve your revenue. 

Greater brand awareness

With over 87% of shoppers now searching for products online in the first instance, your marketing needs to be on point. Plus, an online store offers a much wider reach in comparison to a physical shop as you’re not restricted by location. In addition, this helps to save on costs as you don’t have to manage a shopfront. 

Collect customer data

When making a purchase online, customers usually need to provide their contact details and address to deliver their products. These details allow you to retarget those people who abandoned their shopping cart and entice them back with unique promotions. By analysing your data-driven insights, you can create tailored content to better captivate your audience and boost your lead generation. 

Adult PR

Here at Adult PR, our multi-award-winning sex toy marketing experts have over a decade of experience when it comes to promoting adult businesses. Our team are open-minded, passionate, creative, and always strive to not only meet, but exceed your expectations. We take pride in seeing our clients succeed. 

Marketing in the sex industry requires a very different approach to mainstream marketing, so it’s essential to work with a specialist adult agency if you’re looking to make a positive impact. You’ll be pleased to know that our experts have worked with a wide range of clients, so you can be rest assured that your XXX business is in safe hands with us.  

Last but by no means least, we believe the sex industry should represent diversity and inclusivity for all. Regardless of your niche and any social stigma that your brand may face, we can help you navigate the challenges to provide the best possible results from your marketing efforts. 

Contact Us

By combining a deep understanding of your target audience with tailored content and professional marketing techniques, you can unlock your adult brand’s potential with a bespoke e-commerce strategy. Get in touch with our sex toy marketing experts today or send us an email at [email protected] for more information.