19 Mar Sex toy marketing during the COVID-19 outbreak
Sex toy marketing.
COVID-19 has put the fear of God into most of the world’s businesses as the virus spreads across the globe. With many companies unsure of what the future holds for them, we can expect to see cutbacks and closures within the mainstream market. However, one enterprise that will no doubt flourish during this pandemic is the sex toy industry. Let’s face it, if you are in lockdown for weeks you are bound to get horny. This opens up a unique opportunity for businesses in the sex toy industry to increase their sales.
It is important to remember that this is a medical pandemic and that people are dying from this virus, so to try and callously profit from it is incredibly distasteful. That being said, there is an increased demand for your products right now. There is a fine line to walk regarding your sex toy marketing during this outbreak. Getting the balance right is crucial if you want your business to remain credible and trustworthy.
During this pandemic, you will have noticed some of your competitors increasing their marketing efforts. This isn’t a coincidence; they have noticed a spike in the market and are trying to capitalise on it. This isn’t an insensitive act to the current crisis; they have simply seen a business opportunity.
Who are Adult PR?
Our sex toy marketing agency are experts in generating positive brand exposure for a variety of adult industry businesses. Whether you are a sex toy retailer, manufacturer or supplier you will have a tale to tell to your target consumers. Our team are perfectly placed to deliver your story strategically. As a full-service agency, we offer anything from PR to SEO for your sex toy brand.
Our team of adult marketing experts have compiled some techniques to consider when marketing your sex toy business during this pandemic
Website & sex toy SEO.
One of the most crucial elements of a sex toy marketing strategy is a credible website. A website has several advantages when selling sex toys. The first and most obvious advantage is that you can use your website as an online store. However, this is only going to be an advantage if people visit the site.
The first thing to consider when creating your website is the user’s experience. You will want your content to be clear and engaging while being easy to navigate. If a user lands on your homepage and finds it uninteresting or hard to use, then there is no way they will trust your business enough to make a purchase. Therefore, it is important to know your audience and spend time getting your website right for them.
Once the website is looking how you want it to you will need to start driving traffic to it. One of the best ways to do this is through sex toy SEO. SEO stands for search engine optimisation and is the discipline of increasing your rankings on the likes of Google. This is an important marketing technique to enable consumers to find your website. Ideally, you want to rank for certain key phrases organically so that you naturally appear in the search engines without paying for Google Ads.
PPC.
However, as there is an opportunity in the market at the moment, it would be a good time to look into a short term PPC campaign. PPC or pay per click is a way of paying your way to the top of Google in the form of an ad. The idea is simple enough, you set up a campaign that allows you to show up for your chosen key phrases. Each key phrase will have a price attached to it. You are charged by Google every time someone clicks on your ad that they found from searching your selected key phrase. The cost per click is dependent on the popularity of the key phrase. Therefore, you should try to use long-tail key phrases to keep your costs down. For example, sex toys would cost a lot more than sex toys for beginners.
Sex toy social media marketing.
I suppose this is the section of the blog you expect me to make a pun about going viral on social media; therefore, killing any credibility of what I have written so far. Well, not today readers! I will say, however, that social media is an incredible marketing tool for sex toy brands. Although their community guidelines and algorithms can be tricky to learn and work with, social media platforms do offer you an excellent opportunity to engage directly to your consumers.
During the Coronavirus pandemic, you need to be heavily investing in your sex toy social media marketing if you want to make the most out of this spike in the market. You must post consistently and directly engage with your target consumers. This will mean that when people are at home and getting a bit horny and or bored, they will have your brand at the forefront of their mind.
It is important to stick to your brand guidelines when promoting your products. Your increased social media marketing efforts should look organic and not a knee jerk reaction to the current circumstances. Look at running multiple campaigns across all of your social media channels to ensure you engage with as many of your target consumers as possible. If you have the budget available look at running social media ads. Although it may be difficult to have ads approved for adult products it is not impossible.
Adult public relations.
Putting a face to your sex toy business is a great way to appear personable. It will increase consumer trust which in turn increases sales. As the old saying goes, people buy from people. This also opens up a whole world of opportunity when it comes to public relations for your sex toy company.
If you invest in a PR team, they can pitch profile pieces to journalists and media outlets. This means that you will be able to broadcast your opinions, tips and knowledge of sex toys and the industry as a whole. You will then be referenced in these articles along with your company. As a result, your business will have massive brand exposure while being perceived as an industry leader and a credible source of information. This all works towards how your brand is perceived by your target audience and the industry. Now is the perfect time to approach national media outlets to offer their readers some advice on how to get some pleasure whilst in quarantine.
Contact our sex toy marketing agency.
Our sex toy marketing team have an extensive list of journalists that they have built up a great rapport with. The PR team use their contact to secure our clients’ features in international publications. If you would like more information on our services and how we can help your brand reach its target audience, then send us a message today!