17 Aug Sex Toy Marketing Agency: Competing with market giants
As a modern brand, it’s not enough to just depend on word of mouth. This is even more prevalent when it comes to adult businesses, given the personal and private nature of these products and services. As such, a strong and comprehensive marketing strategy is a must-have if you want to go far. What’s more, you’ll likely require a sex toy marketing agency to help you on your way.
Competing with market giants
When you think of sex toys, our minds are instantly cast to the likes of Love Honey, Ann Summers, and LELO. As such, it can be really tricky for smaller brands to make some noise.
Marketing is all about creating key messaging for your brand and sharing this with the right people. Digital techniques aim to bridge the gap between you and your consumers, boosting sales, improving brand awareness, and generating positive word of mouth. If you’re struggling to be heard within this saturated market, worry not! Our sex toy marketing agency are here to help!
Building a comprehensive strategy
Before embarking on your marketing journey, it pays to create a plan for the upcoming project. The more detailed, the better. This should cover a plethora of different elements, such as:
- Your budget and allocation
- An insight into your competitors
- Market segmentation
- Your goals and objectives
- And much more!
Here at Adult PR, we offer a strategy service that allows our clients to ensure their team are always on the same page. What’s more, these comprehensive plans also allow for greater efficiency and a higher ROI. Ultimately, these documents allow you to lay the foundations for a strong and lucrative campaign.
Identifying your goals
Before you go any further, you first need to develop goals for your marketing. This will have a huge impact on the direction you take with your strategy and will allow you to effectively measure your efforts. From here, you can then adapt your approach to ensure you are achieving the best possible results.
Your goals do, however, need to be a little more detailed than just simply ‘growth.’ We always recommend that businesses use the ‘SMART’ model when determining their objectives. This stands for Specific, Measurable, Attainable, Relevant, and Time-Based, 5 elements that all good aims should consider. This will help you to be more specific and will determine the best route forward.
The issues you’ll face as an adult brand
As an adult brand, your marketing won’t be the first time you’re met with bias and restrictions. Due to the taboo that still surrounds this industry, there are a number of limitations you’ll be met with along the way.
Social media platforms such as Instagram and Facebook aren’t overly welcoming of anything explicit. Unless this is deemed as art, you run the risk of having your account completely removed and losing all progress. With this in mind, a specialist agency like Adult PR is a necessity. We know how to effectively market a sex toy brand across all the relevant platforms. What’s more, we also know exactly what your customers want to hear.
Although press opportunities were once impossible to achieve for the adult industry, many publications have since changed their stance on this. This being said, however, you need to be able to find the right story to entice them in. At Adult PR, our team have over 14 years worth of connections and a creative team of passionate individuals. What’s more, our clients are even protected by our PR guarantee!
Why choose our sex toy marketing agency?
If you’re in the process of finding the perfect marketing agency to help with your next project, it’s important that you take your time. After all, your reputation is everything. What’s more, if you’re paying for a service, you want to know you’re getting the most for your investment.
Here at Adult PR, we are a multi-award-winning agency. Moreover, we truly believe in the wonderful talents of our specialists. Our team are passionate, creative, and think outside of the box. As such, we’re able to provide our clients with innovative and never-seen-before campaigns that are sure to make an impact.
When choosing a sex toy marketing agency, it always pays to work with experts who have direct experience within your niche. Marketing a mainstream brand is very different from those within the adult industry. What’s more, sex toy brands will require a completely different approach to the porn sector. Here at Adult PR, we have worked with a plethora of clients spanning the entire industry. As such, there is no project we can’t sink our teeth into.
Last but by no means least, we’re transparent. Honesty is always the best policy and at Adult PR, this is something we have in abundance. Partnerships are a two-way street and trust is crucial if these collaborations are going to be successful. We don’t make promises we can’t keep.
When you’re a CEO, it feels natural to keep piling on the tasks to keep costs low. There comes a time, however, where your workload becomes too heavy of a burden to carry. Marketing is a lengthy process and can often become overwhelming, especially if this isn’t something you specialise within. If this is the predicament you’ve found yourself in, it’s time to onboard a team of specialists.
Want to know more about Adult PR and working alongside our experts with your next campaign? For more information on our services and prices, contact our sex toy marketing agency by clicking here.