03 Feb Sex Shop Marketing: How to Boost Your Brands Visibility
When it comes to sex shop marketing, the task is made near impossible by the oversaturation of the market. Ironically, the exact reason you need marketing in the first place. This means that for many of you, getting the right team behind you is more than vital. In fact, it can be make or break your brand.
At Adult PR, sex shop marketing is exactly what we specialise in. We take companies that need our help and turn them around for the better. Our dedicated team are second to none. As a full-service agency, we have the skillsets needed to cover every aspect of your marketing strategy. The services we currently offer include:
- Public Relations (PR)
- Crisis Management
- Search Engine Optimisation (SEO)
- Event Management
- Branding and Design
- Website Development
- Social Media Management
- Business Development
Why You Need a Website
The majority of adult businesses now operate online and for good reason. Despite this, there are still over 2 million UK brands without a website. Let’s not ignore the elephant in the room. If the high street wasn’t already dying before, sadly, the pandemic is certain to finish it off. This means that companies not implementing online marketing strategies are going down with it. Don’t let this be you.
For those of you with a website, it’s important you’re getting things spot on. It’s all very well having an online presence but it’s going to be pointless unless executed well. Unless your customers are able to find you, and then easily navigate your website, you’ll lose a sale.
By outsourcing your web development to a sex shop marketing specialist, you benefit from a fresh outlook. Not only this, but our extensive knowledge of the adult marketing landscape too. The bottom line is, we know what your customers want to see. With our help, your business is going to be reach its full potential in no time.
How SEO Works in Tandem
Of course, you can’t have a website without SEO. Well, I mean, you can but nobody’s going to find it.
Search engine optimisation is the process a website goes under in order to rank better on Google. This is important given that the top three SERP results gain the most traffic. The process involves undergoing modifications to your site to better meet the Google algorithms criteria. This includes improving site speed, compressing image sizes and posting regular content. Put simply, SEO brings more people to your site. From here, it’s your website that then needs to covert this traffic to sales.
The Importance of Building Your Online Presence
Its 2021 and if you’re not focussing on your social media profiles, you need to be. As sex shop marketing experts, we know this is easier said than done. Being in such an industry means many barriers are put in your way. Whether it’s platforms protecting their younger users or a social outlet wanting to remain family friendly, sharing adult content isn’t easy. Despite this, our professional team have secured some amazing results for our clients. For example, when working on behalf of a webcam agency, we were able to improve their reach by 57% in three weeks! This kind of exposure can be ground-breaking for any business.
In addition to improving your visibility, social media will have a big impact on your reputation. The content you put out says a lot about the brand behind it. Sharing content that is imaginative, creative and interesting will encourage more engagement. From this, you’re able to better establish yourselves as professionals. What’s more, adding a personal touch will promote brand loyalty and exclusivity.
How Public Relations Help Support Your Overall Strategy
PR is a way for any business to strengthen the bond they have with their audience. It works by putting yourself in their direct line of view and making yourselves hard to ignore. By sharing emotive stories or your stance on the sex worker stigma, you help to humanise your brand. This makes it far easier to build a better connection.
Of course, when you appear in well-known publications or on popular podcasts, you’re speaking to an already established audience. Moreover, a loyal fanbase. Being promoted by a trusted source helps make your brand more credible. Not only this, but also, more memorable.
PR boasts a huge array of benefits. If memorability, credibility and connection weren’t enough for you, it also helps your SEO. When digital sources include a back link in their content, this drives more people to your website. Not only this, but it helps you appear more trustworthy and expert to Google.
Why You Need Our Help
Not everyone is creatively minded. Similarly, not everyone has the skills it takes to build a website or carry out SEO. By having our team all under one roof (at least in usual times), ideation is never a problem. We’re always brainstorming ideas with each other to ensure we offer the very best service we can. Moreover, web development and SEO take technical skill. Unless you have prior knowledge, we’d never advise attempting these methods on your own. In fact, carrying out your own SEO can cause irreversible damage.
As much as PR does require a lot of skill, a lot of it is about who you know. Having operated in the public relations industry for over 12 years, we have built quite the name for ourselves. As a repeatable source, journalists now come to us for help with developing their stories. Without existing contacts in the field, you’re going to struggle to gain any traction. In addition, choosing our adult marketing agency specifically, means you benefit from our PR guarantee. A security feature that only we offer.
Contact Our Sex Shop Marketing Specialists
If you’re after a marketing team who make going above and beyond their mission, look no further. We’re avid supporters of the ‘Sex Work Is Work’ movement and hope that by offering our services, we can play out part in beating the taboo. To get in touch with our sex shop marketing specialists, click here.