12 Oct SEO for Sex Toy Stores
Here at Adult PR we specialise in SEO for sex toy stores. Having worked in this industry for years, we know the industry like the back of our hand. What’s more, we are constantly keeping up to date with the regular updates to Google’s algorithm; although time consuming, this means the best results for our clients.
With the pandemic still looming over us, most companies have taken a hit in their profits. The sex industry has however flourished. With less time at our desks and more time alone or with our partners; people have been more open to experimenting. This has meant we have gone mad for sex toys. Regardless of this boost in sales, you shouldn’t get too comfortable. With restrictions easing, a flooded market, and people having less money in their pockets; now is the time to be battling for first place amongst your fellow competitors.
How SEO Works (Put Simply)
When Googling the term SEO; you’ll see that there is a lot of content surrounding this type of marketing. Where people often fall short is in developing an understanding for what search engine optimization actually is. Being overwhelmed with jargon may leave you at a loose end. Additionally, finding information specific to the adult industry is near impossible. With the taboo still surrounding sex, finding articles on how to improve SEO for sex toy stores may lead you to a dead end. This is where our marketing agency can help.
So how does SEO actually work? Put simply, SEO relates to your Google ranking on the SERP. The higher you appear on the search engine results page (or SERP for short) the better. Although people are more reluctant to spend their money right now, people are also extremely lazy. Appearing as the fourth, fifth or even sixth option will be detrimental to your business in the long run. Let’s be honest, no one clicks lower than the first three results!
When you publish a website, Google sends out robots called crawlers to index your website. Google likes to be efficient in their search results. What I mean by this is that they don’t want the user to have to trawl through pages of rubbish to find the answer to their question. These crawlers metaphorically take a checklist with them through your website and look for things Google wants to see. This is where the Google algorithm comes in. As well as wanting information to be easy to find; Google wants it to be easy to understand for the consumer. It’s for this reason that they are particularly picky about a lot of things when it comes to your website. With an abundance of criteria, Google essentially aims to promote the most helpful content they can.
EAT is an anagram used by Google. It stands for expertise, authoritativeness and trustworthiness. There are lots of things that can contribute to your EAT including building your social media, back-linking, and content creation.
Why SEO is Important for Sex Toy Companies
Being in such a competitive market, making your company stand out can be difficult. SEO for sex toy stores is a type of marketing we are commonly asked to carry out for our clients. Despite the sex toy industry booming right now, companies may still be closing down. Although this is a terrible time for them, you can use this to your advantage. SEO gives you a good way to beat your competitors and get to the forefront of your market. Going further, maintaining, and looking after your SEO keeps you relevant and trusted by your customers. It’s no surprise that this leads to more repeat purchases and recommendations.
The end goal of every marketing campaign is to make people more aware of your company. SEO for sex toy stores will gain you the recognition your brand deserves. When people type in keywords relating to your company, being the top of the list will naturally get you more clicks. People will then remember your name and may recommend you to their friends. Not only does improving your ranking boost your website traffic but it also boosts your sales. This can only ever be good.
When You May Hit a Bump in the Road
Where things become trickier is in the actual execution of improving your SEO. As we’ve mentioned previously, the adult market is saturated in every sector and sex toys are no exception. Competing amongst thousands of other brands for the top spot is a mountain of a task; but something we have been successful in for a lot of our clients.
Going further, Google is smart and good at catching people trying to cheat the system. Being called out for spam is often the downfall for many companies trying to work on improving their ranking. Finding our way around this common issue is something we’ve worked hard on. This is where you may want to consider outsourcing to a marketing company like ours.
Alongside the industry-specific issues mentioned, we then bleed into the common issues most companies run into with SEO. Knowing what sort of content to put up is time-consuming and stressful without having to make it SEO appropriate as well. Being a team of 18, we are constantly bouncing ideas of each other. This kind of ideation has meant we are always able to deliver and come up with authentic ideas in the process. Keeping up to date with the algorithm is also hard. Having to constantly retrain your staff takes time you may not have. Outsourcing this to specialists means you won’t have to worry about this so you can focus on what you do best.
Contact us for SEO for sex toy stores
To summarise, SEO is hard to get your head around and hard to improve. Leaving this to the experts can often save a whole lot of stress. If SEO for sex toy stores is something you think you could benefit from, we would be more than happy to help. To find out more on how we can work alongside you, get in touch today by clicking here.