SEO for sex toy brands: SEO vs PPC - Adult PR
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SEO for sex toy brands: SEO vs PPC

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SEO for sex toy brands: SEO vs PPC

Here at Adult PR, we specialise in SEO for sex toy brands. Using our 12 years of company experience in SEO, we strive to help our clients improve and optimsie their websites in an oversaturated market. Google rankings are crucial to the successful growth of a brand in the adult industry, especially in the current climate.

In 2020, sex toy sales sky-rocketed by 60% compared to the previous year. The world has spent more time at home than ever before. With an abundance of time and disposable income; people have been splashing the cash on silent vibrators. The rise in sales has seen many companies and celebrities jump on the bandwagon. Prices are high and with so much competition, you need to know to get ahead in the market. When it comes to understanding SEO for sex toy brands, Adult PR can help.

What Is SEO and How Does It Work?

Search engine optimisation (SEO) is a process that involves adapting websites and content, in order to rank higher on a search engine results page (SERP). Successful SEO strategies will build your credibility, and will allow Google to identify you as a reliable source of information that they can recommend to their users.

Google aims to provide an efficient service. To do this, bots named ‘crawlers’ are used to determine how useful a website will be to a consumers query.  Content on a web page must consist of certain SEO components that the crawlers look for, or it will be overlooked. The algorithm works out where it should rank on the SERP based on the SEO value of the content.

PR and marketing agency for the sex toy industry

As an adult industry brand, you should be focusing on SEO. This is to gain organic interaction with your site, and improve your Google rankings. The sex toy industry is overflowing with different brands and websites, all trying to compete in the market, due to demand for products. It is vital you don’t lose out on the potential benefits of this boom. People won’t spend extended amounts of time scrolling through search engine results to find you. Consumers are likely to go with what they know and will click on the first few results. The problem is, if you aren’t up there with industry giants, you’re going to fade into the background. SEO for sex toy brands is a key part of getting your web pages and content noticed, and you should be taking full advantage of the sudden rise in consumption. 


All the content you create for your sex toy website must display EAT. EAT stands for expertise, authoritativeness and trustworthiness. Blogs must focus on keywords so crawlers can identify EAT in your content. These are words that are more likely to be inputted into the  Google search bar. If your content contains these, the algorithm will know your website is going to answer the query and you will be pushed up the rankings. Agencies like Adult PR, that specialise in SEO for sex toy brands, can pin-point these keywords for you and help to enhance your written content. 


There is a lot of SEO that happens behind the scenes – we call this metadata. Techniques used to improve the back-end of your website will improve your chances of ranker higher.

Since crawlers don’t actually ‘read’ your content, it’s  key that the more technical side of SEO is covered. Meta descriptions are a HMTL component of SEO. This is what a user will see alongside your webpage on the SERP. They provide a brief description of the content and should be no more than 160 characters. This will improve the chances of a user clicking on your site and not another sex toy brand.

Social Media 

Off-site SEO is just as important as on-site. Building supporting social media profiles with good engagement and regular content demonstrates to Google that your brand has reputability. You may be worried about the potential limitations involved when promoting sex toys online. At Adult PR, we have a good track record for improving SEO for sex toy brands by using social media effectively; we know exaclty how to use it for SEO value, and how to work around those possibly hindering guidelines.

What Is PPC?

Search engine marketing doesn’t always just include SEO. Another method is pay per click (PPC). Ads at the top of Google are a form of PPC. Every time someone clicks on your link, you pay for it. PPC can give you a competitive advantage in the sex toy industry, allowing you to sit at the top of the SERP. This method is used for quick results and usually is suited for clients that are looking for customer acquisition rather than customer retention. 

PPC or SEO – Which Is Best?

With over a decade of expert knowledge in SEO for sex toy brands, our Adult PR team have been able to work with many clients, successfully increasing their ranking on Google’s results page. We have found that when it comes to the adult industry, SEO is much more effective than PPC.

SEO is an organic, sustainable way to build your website’s credibility and makes it look attractive to the algorithm, keeping your high position in the rankings. With PPC, once the payment stops, your website will drop below competitors and will no longer be one of the first results users see. Despite consumers not buying sex toys frequently, it is still good to have customer retention and use SEO to maintain this ranking. 

We would recommend just SEO for sex toy brands, or a mixture of the two. PPC produces non-organic search engine rankings and won’t be beneficial for you in the long-term.

Contact Us

SEO for sex toy brands requires a high-level of skills and expertise; it isn’t something that can be done successfully overnight. If you think your brand could benefit from Adult PR’s award-winning SEO services, do not hesitate to get in touch with our friendly team today. Want to get in touch? Click here for more information!