22 Feb SEO for Porn Sites
With around 30% of all Internet content being pornography based, the importance of SEO for porn sites is obvious. Overall, this industry is worth an estimated £20
billion, highlighting just how oversaturated this market really is. As a brand within this sector, it’s likely you’re struggling to find your voice. If this is the case, the team here at Adult PR are more than happy to help!
Based in Essex, Adult PR is an integrated marketing and communications agency, providing support to brands throughout the sex industry. Since our very first client in 2009, we have been fortunate enough to work alongside a multitude of porn businesses. This has, of course, given us an in-depth insight into consumers and what they want to see from you. In addition to our extensive knowledge, our team have also received a plethora of positive testimonials that prove testament to our credibility and hard work.
What is SEO?
In comparison to the likes of influencer marketing or social media, SEO can be an incredibly difficult technique to get to grips with. This acronym stands for search engine optimisation and is a way for businesses to improve their visibility on the search engine results page (SERP). The process involves making small modifications to your site to better align with the Google algorithm. Some of the main changes you can make include…
- Improving your loading speed
- Compressing image sizes
- Sharing SEO optimised content
- Creating a mobile-friendly version of your website
- Including alt-tags
- Writing meta-descriptions
- Using keywords throughout your website copy
As you will see from the above, most of the modifications Google want people to make are all centred around improving the end-user’s experience. There are lots of other things you should be doing beyond those mentioned too. This being said, when it comes to the implementation of an SEO strategy, it really is advisable that you bring in a team of professionals.
Although there are in-direct costs associated with SEO for porn sites, this technique is incredibly lucrative. Think about it. How often do you venture past the first page of results you see? Pretty infrequently, right? Now think about how often you go past the top 3 options. As humans, technology has conditioned us to be impatient. If you’re not ranking highly, any potential custom gained through search will go straight to your competitors.
How is your ranking on the SERP determined?
When researching SEO for porn sites, the word ‘algorithm’ is one that’s likely going to crop up many times. Google created their own algorithm to help them differentiate between the good websites and the poor. This allows the search engine to provide better results for their users, allowing them to find the answers they need quickly.
The algorithm is essentially a set of characteristics that Google want to look out for, just like the modifications we mentioned above. When a website is published, search engines send bots known as ‘spiders’ to crawl through every page. These assist the algorithm by searching for its specified criteria. Think of this as almost a tick box exercise. Once complete, your business can then be found online. Your ranking under relevant searches will depend on how aligned your site is with Google’s requirements.
Website development
Whilst SEO for porn sites can work magic in terms of boosting your traffic, it’s then down to your site itself to convert these clicks to subscribers. In addition to investing in your search marketing strategy, you also need to ensure that your website is up to scratch. Further, you also need to make sure it’s easy for visitors to navigate too. For you, this could mean performing a complete reskin or just the odd refresh.
As we touched on earlier, the team here at Adult PR are multi-skilled. In addition to SEO, our experts can also help when it comes to website development too (amongst other things!) Our design team have worked on multiple porn sites through the years and have a good grasp on what makes one organisation stand out against another. Not only can we bring a great deal of skill to the table, but we’re also able to offer a different perspective too!
The importance of good branding
A key step in developing a good website is consistency among your branding. Put simply, this is how people remember you and differentiate between your brand and its fellow competitors. What’s more, with this being one of the first things a customer sees, your image also plays a huge part in forming first impressions too.
When you look at the branding of adult businesses, you’ll soon see a few common trends. The use of neon colours, red hues, and bolshie design, for example. When it comes to your own personal branding, however, it’s important that you go against the grain if you want to get ahead of the curve.
Branding goes much further than just your logo. This is your entire identity and encompasses lots of different aspects. When you work alongside our team, we’ll take our time to understand how you want your organisation to come across. Additionally, we’ll also look at your tone of voice, typography, key colours, and tagline.
Want to know more about SEO for porn sites?
As we touched on earlier, the SEO process is incredibly complex. Google obviously don’t share their criteria with the world, otherwise everyone would have the perfect site. With this in mind, it’s important you have the combined experience of a knowledgeable team on your side. In all honesty, it really is in your best interest to employ a specialist adult marketing agency.
In addition to the services we’ve mentioned, our team can also help with social media marketing, public relations (PR) and event management too. If you’re interested in knowing more about any of the services we provide, get in touch today! You can reach one of our specialists by clicking here!