21 Aug How Can SEO For Escort Agencies in London Benefit You?
Launching your own escort agency can be a daunting prospect. After all, the adult industry has never been more competitive, and much of your success rests on your brand’s visibility. Not only are you competing for the same clients as your competitors, but you also want to be attracting the best escorts towards your website as well. Considering this, you need to be making sure your site is visible online. A firm specialising in SEO for escort agencies in London, like Adult PR, can help with this.
What is SEO?
To kick things off, SEO stands for ‘Search Engine Optimisation’. It’s essentially the process of adapting parts of your site to better satisfy the Google algorithm. This is done with the aim of improving your website’s position on search results pages. Of course, the higher your website ranks, the more people will see it. In fact, if your website’s ranked in the top 3 spots on Google, it’ll receive around 54.4% of all clicks. This means more traffic, and more opportunities to convert prospective clients into paying ones!
Should I Invest in SEO For Escort Agencies in London?
With the right SEO strategy in place, your escort agency will prosper. Key things to consider within your approach include, but are not limited to:
Boosted Organic Search Traffic
A well-executed SEO strategy can significantly boost your organic search traffic. This will likely be the main priority of the vast majority of escort agencies who are engaging in SEO. By targeting relevant keywords and optimising your website’s content, you can attract potential clients who are actively searching for the services you offer. This targeted approach can lead to higher-quality leads and a greater likelihood of conversions.
Consistency
Everyone knows that ranking in the number one spot on Google won’t happen overnight. What’s more, constant work is needed to remain there. In other words, it requires time and dedication. That being said, however, once your site visibility is optimised, you’ll soon be able to enjoy the fruits of your labour. By this, I mean sustained traffic over a long period of time, assuming you keep investing in SEO that is!
Building Site Authority
SEO for escort agencies in London plays a major role in boosting your brand’s authoritativeness and trustworthiness. Clients want to feel like they can trust you; that you’re credible, high-quality, and reputable. After all, it’s not a small amount of money they’re parting with and who’s going to send hundreds of pounds on a website they’ve never heard of, with a low page authority and poorly written content?
Mobile and Local Optimisation
Nowadays, the majority of us are accessing websites – escort agencies included – through mobile devices. In fact, it’s thought that nearly 60% of all online searches originate from phones. That being said, if your website isn’t optimised for mobile use, you risk losing out on significant amounts of traffic.
Also, it’s important to note that mobile optimisation is one of Google’s many ranking factors. Therefore, not only can not optimising your website for mobile devices increase your bounce rate, but it will also reduce traffic received from phones and tablets. In case it wasn’t already clear, mobile optimisation is imperative for your SEO strategy!
As part of your SEO for escort agencies in London strategy, localised SEO is also a must-have! Let’s be honest, most people won’t want to prebook escorts. They’ll be looking for someone close to them, and likely at short notice. Optimising your website using local keywords ensures that you’ll appear for local search results. This is particularly important for attracting clients in your immediate vicinity.
How Can PR and SEO Work Together?
Aside from writing high-quality content and optimising the back end of your website, what else can you do to boost your ranking? Well, one of the more effective methods is by obtaining backlinks through public relations (PR). Especially in the adult industry, backlinks from credible sources should be one of your top priorities.
When determining your ranking, Google loves high-quality links as they show you’re a credible source of information. In addition to their SEO value, backlinks from high-traffic sites can also directly impact your own website clicks. If you need help incorporating PR into your strategy, our SEO for escort agencies in London specialists are on hand!
What about SEO and Social Media?
There’s a lot of debate surrounding whether your presence and activity on social media contributes to your SEO. To debunk the rumours – yes, social media does have an impact!
As part of the crawling process, Google with trawl through your social media pages. If it discovers lots of shares, likes, and comments on your posts, this signals that your audience are engaged and that your content is valuable. As such, your website gains more authority.
Why Choose Adult PR?
As our name would suggest, we’re quite familiar with the inner workings of the adult industry landscape. In fact, our specialist teams have over 14 years of experience across this sector. If you’d like to learn more about SEO for escort agencies in London and how we can help, reach out! Get in touch by clicking here, or send a message over to [email protected].