03 Feb SEO for adult websites
When it comes to SEO for adult websites, this entire project can be a lengthy one. Nevertheless, the ROI can be tremendous, providing this technique is implemented correctly, of course. Search engine optimisation is easily one of the trickiest areas of marketing, and realistically, this isn’t a task for the inexperienced. Having said this, if you are looking for a team of professionals, help is never too far away!
Here at Adult PR, we have been helping businesses to elevate their brands since 2009. As specialists in all things marketing for over a decade, we have been fortunate enough to work alongside a multitude of fantastic organisations through the years, building the diverse portfolio we have today. Whether you’re looking for support with your SEO, or in need of any other marketing services, we’ve got you covered!
What is search engine optimisation?
Before we dive too deep, we should probably touch on what SEO is for those of you who don’t already know. SEO for adult websites is tricky to wrap your head around, so we recommend paying extra close attention here!
SEO, also known as search engine optimisation, is a way for businesses to better align themselves with Google’s requirements. Every search engine has their own algorithm that determines which sites a user sees and where these place on the search engine results page (SERP). These are responsible for carrying out several checks against criteria set out by the engine themselves.
Essentially, for Google to keep people coming back for more, they need their users to be satisfied with their service. This means making it as easy as possible for them to find the information they are looking for. For them to do this, they have programmed their algorithm to look out for the factors they believe make a website ‘good’. For example, a quick loading speed.
SEO is all about making modifications to your website and getting on the right side of the algorithm. When you hit ‘publish’ on your site, it will begin undergoing a process known as ‘crawling’. This is where Google send out small robots that essentially navigate through your website with little check lists. The more criteria you meet, the more brownie points you earn, and so on.
3 benefits of a strong strategy
Improved brand discoverability
The higher you rank on the SERP, the more traffic your website is going to receive. It’s as simple as that. In fact, it’s even reported that around 33% of all searchers click on the first organic result. Additionally, 95% of all traffic goes to the first page of options. I mean, think about it. How often do you venture much further than the top few suggestions?
Google acts as an advertisement board for businesses. If you are able to rank well under certain searches, this is going to help you to tap into new markets. What’s more, it will also help you to reach returning customers too. In other words, SEO for adult websites is going to improve the discoverability of your brand astronomically.
As consumers, we put a lot of trust in Google to only show us websites that are safe for us to use. This is an even more important factor when it comes to adult sites! Realistically, checking the reliability of a website is in Google’s best interest if they want to maintain the trust that the public have in their service. When a brand ranks highly on the SERP, we instantly assume they are reliable. As such, your position on the search engine really can play a huge part in your overall reputation, credibility in particular.
Establishing your place within the market
When it comes to the adult market, almost every niche has become oversaturated. Whether you run a porn site or sell lingerie, there are bound to be a thousand and one other providers offering a similar service. Establishing your place within the market has never been so important.
When SEO is implemented effectively, this should lead to a sharp increase in your position on the SERP. Providing this work is continued, you could soon be appearing higher than your competitors. With the level of traffic decreasing the further down the list you travel, ranking higher than others in your industry is only going to open more doors for your brand. Before you know it, you’ll be well on your way to becoming a market leader!
Why do I need an expert?
Besides SEO for adult websites being wildly complicated, the average business isn’t privy to the criteria set out within search engine algorithms. This means that essentially, you are in complete darkness about what it is Google want to see from you. If this information was to ever be shared with the general public, everyone would have the perfect website, making it tricky for Google to differentiate. Naturally, this defeats the entire object of what they are trying to achieve in the first instance.
Like with anything, you can easily find some basic how-to guides online about how to better optimise your website. This being said, nothing compares to the combined knowledge of an experienced team. Here at Adult PR, our professionals have become well acquainted with Google’s algorithm throughout the years. This means that we can get to work quickly, putting you one step ahead of your competitors in no time!
Getting in touch with Adult PR
The bottom line is, whilst SEO may require a small amount of investment, this really is in the best interest of your business. At Adult PR, we believe that every business, big and small, adult or mainstream, should have access to strong marketing. With this in mind, we always try to keep our costs low to accommodate a wide range of organisations. With our 12 years of experience and award-winning status in tow, you can be rest assured that we will deliver above the expectations set for us!
Want to know more about SEO for adult brands? Interested in working with our team? To get in touch, just click here!