SEO For Adult Websites: It’s All About Content - Adult PR
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SEO For Adult Websites: It’s All About Content

SEO For Adult Websites: It’s All About Content

Everywhere you look on the internet you can find some form of adult website. Whether it’s sex toys, porn, or escorting, we are spoilt for choice with these services at our fingertips. Demand is higher than ever, and existing and new companies are scrambling to take advantage of the growing industry. This does mean that the market is now oversaturated, and it takes a lot to stand out. At Adult PR, we specialise in SEO for adult websites and can help you rise to the top of the SERP (search engine results page) and dominate the industry.

SEO is not usually the first thing people think of when setting up an adult website; people often don’t have time or don’t focus on it. It is, however, an important element that can be the difference between appearing at the top with your competition or losing out due to your low ranking. If you’re needing any help, Adult PR are here. We have over 12 years of experience working in this industry and have many successfully clients who we have helped optimise their websites. This in turn has led to more organic traffic to their sites, higher rankings and visible results. 

SEO 101

For those of you not familiar with the term, SEO stands for search engine optimisation. It is the name given to the process of streamlining a website and its content to meet algorithm conditions. If you’re not meeting these criteria, Google is less likely to ranked you highly in the SERP, meaning your organic reach suffers.

Google ranks websites using an algorithm. They also use bots called crawlers to determine if your content contains elements that the algorithm likes. These crawlers then index your website and rank it in the SERP based on the quality of your content and how well it matches a user’s query. Google always wants to do it’s best to answer a user’s question – if your website can do that, it will rank higher.

Why Is SEO for Adult Websites Important?

You are probably aware by now that the adult industry is booming. Over the last year, the number of adult websites in the US alone has risen by 12.7%. Standing out in an online, post-covid adult industry is crucial to the development of your brand and website, but you can’t do this without SEO. 

Having a high ranking is vital. Your website needs to be appearing next to brand competitors as users will usually go with what they know. Increasingly the SEO value of your adult website will mean more Google users see your site and will click. When a user is searching for adult content, they are unlikely to keep scrolling past the first page -it’s a bit of a mood killer – so if you’re not right there for a user to see, you will lose out.

What Can You Do?

There are many changes that can be made on and off site to increase a websites SEO value. Here at Adult PR, we have extensive knowledge on SEO for adult websites and can assist you in tailoring your content to meet the correct criteria that those crawlers are looking for. In this blog, we’re focusing on the on-site SEO strategies, mainly the optimisation of your content. 


Obviously, the content on your site is going to play a big role in how it’s ranked, but it is important to know how to do this effectively. Keywords help to focus your content, give it purpose and provide information. These words or phrases must be relevant to your business and fit into the flow of the writing naturally. It is also helpful is they are related to what people are searching for on Google. Including these will have a positive effect on where you rank. You should avoid keyword stuffing as it can have a detrimental effect on your SERP ranking. 

Separating Content 

Another thing that the algorithm likes to see is content being separated into sections. This is called formatting and includes things like subheadings, headings, bullet points and images that break up text. All of these tactics can improve the readability of a site and the crawlers will pick up on these additions.

Sentence Length 

Improving the readability of your content will ensure a user spends more time reading what you have to say. If they don’t spend a lot of time on your site and click off soon after clicking on, your bounce rate will increase. To reduce your bounce rate, try adjusting your sentence length. A variety of sentence lengths not only makes a piece of content easier to read, but Google’s algorithm also likes to see it. The optimum sentence length according to Google is 20 syllables, however, this doesn’t mean all your sentences have to be this length. A good wat to test if your sentences read well, is to read your content out loud before finalising it. Doing this will allow you to properly identify if it flows correctly, and add in any changes, like punctuation, to improve its readability. 


All content should display EAT. This helpful little anagram has nothing to do with food, it actually stands for Expertise, Authoritativeness and Trustworthiness. Google will promote content that exhibits these characteristics. If you are able to demonstrate these on your website, Google will pop you at the top of the SERP. 

How Adult PR Can Help You?

Our extensive knowledge of SEO for adult websites makes us highly valuable to businesses in this industry who are looking to improve their Google rankings. SEO can be complicated and takes time to master but, with an SEO agency like ourselves, you can leave the technical details to the experts. 

In addition to SEO, we also provide other digital marketing services, including:

  • Social media management. (SMM)
  • Public Relations. (PR) 
  • Crisis management.
  • Business Development.

Contact us 

If you could benefit from SEO for adult websites, then do not hesitated to contact us today