SEO for Adult Toys: How to Cut Through A Saturated SERP
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SEO for Adult Toys: How to Cut Through A Saturated SERP

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SEO for Adult Toys: How to Cut Through A Saturated SERP

If you’ve just launched your new business venture within the sex toy industry, SEO for Adult Toys is essential to your marketing strategy. It’s a known fact that the adult market is saturated and selling sex toys certainly isn’t the easiest product to retail in the eyes of Google.

The global sex toy industry is currently valued at over £30 billion. Consumers are spoilt for choice. From a business perspective, knowing how to cut above the noise can be overwhelming and daunting. Organic SEO is a marketing technique that, when used correctly, aids in allowing your brand to rank on the first page of the SERP. This expands your audience reach and in turn, encourages a hefty return on investment. 

Professional Propulsion 

SEO is a steadfast way to encourage conversion. When somebody finds your site, it’s because Google has deemed your website appropriate, informative and relatable to the search the user has queried. Having a consistent online present is fundamental if you want to be found amongst your competitors. 

Ensuring that your website adheres to current SEO best practice means that Google is more likely to crawl your website, and this is the only way you’ll appear on the SERP. To make things a little more difficult, Google doesn’t tend to reward adult brands in the same way that they do other websites. As an adult site, it’s more difficult to rank because Google’s algorithm is all about suitability for all audiences. 

However, there are certain loopholes you can jump through and good, consistent SEO will never be overlooked; you just have to know where to start. It’s complex, it’s everchanging and it takes time and perseverance. SEO can’t be left on the back burner, it’s a constant effort to ensure you are producing regular content and optimising your site to best appeal to Google crawlers. The moment you stop, is the moment your visibility dips. 

We understand that as the CEO of your brand, you likely won’t have the time to bolster your SEO on a day-to-day basis, let alone set aside the hours to learn the complex techniques that enable you to hit the ground running. Marketing changes quickly and unfortunately, diligence and attention to detail is the only way you will garner results with organic SEO for adult toys. If you’re serious about making a return on investment, professional SEO help is the way forward. 

E-A-T It 

Improving your search presence and standing out from the competition, really starts with a high-quality and easy to navigate website. This must be filled with informative content across difference pages, interesting images and even video content. This is to encourage users to click through your site and have their questions answered.

Content is probably the most important thing on your website. It’s accounts to almost 70% of what Google will crawl to deem you a trustworthy site. Thus, your adult-based content must adhere to the EAT guidelines – expertise, authoritativeness and trustworthiness – to pose you as a worthy SERP contender. 

It’s important that you show you know your industry. By all means, talk about your amazing new sex toy venture and show passion in your brand; it’s important you are personable from a consumer perspective. However, it’s content regarding your industry, niche topics and advice giving that will help you appear an authoritative expert leader in your field – adhering to those EAT guidelines. It’s essential that you nurture your website content to fit this bill to maximise SEO value. 

adult industry SEO

Remember, with sex toys, a lot of people don’t know exactly what they want and will often browse curiously. Make your page personable, informative and easy to navigate. This will build your positive reputation and in turn, can increase your sales. 


Keywords must be specific to your brand. To begin with you can start off niche, but there is always room to branch out, or switch tactics – much like a kink. Content and keywords go hand in hand. The more intriguing, helpful and engaging your content is, the more website traffic you’ll get. Google will pick up on the amount of clicks your website gets and the amount of time people are spending on it. More people spending time on your website means a better chance of appearing on that first page of Google results. 

Keywords can help you get into those top 3 results. These are key search terms that your target demographic is searching or could be typing into Google. Ideally, you want to be ranking for as many of these key terms as possible. This way, your domain gets a good reputation for answering these target queries and begins to appear on the first page on the search engine results page. 

Our advice would be to pick key phrases that are relevant to your brand, including commonly asked questions that perhaps aren’t too suggestive. For example, ‘ways to relieve stress’. This is a great example of a key search term that isn’t obviously sexual, but you could ensure that content answering this query relates back to you brand. I.e.: A sex toy can help relieve pent up stress, here’s what we offer… 


A good reputation in this industry is paramount. Engage with your customers online, whether through social media or reviews – it shows you’re real and you care, plus it bolsters your SEO for adult toys. People will always buy from a brand they trust, or that has been recommended to them. 

Through social media and PR, you can create a buzz around your brand. It’s a lot easier to target select audiences through specific publications and social platforms, than with Google. When used in conjunction, they will help your domain gain more authority. 

Backlinks and credible referring domains are a great way to strengthen your overall SEO strategy. A backlink is another reputable source linking to your business as a point of reference online. Essentially, they’re giving their approval to Google and potential customers, by recommending you. The more backlinks you get from authoritative websites, the more you benefit and the more trustworthy you become. In return, you will be rewarded with a higher SERP ranking. Remember, the aim of your online presence should be to ensure you stand out as the ‘go-to’ business for the products you’re offering. 


At Adult PR, we combine our expert knowledge with results driven digital marketing techniques to help showcase your business, cut through the saturated market and give you the recognition you deserve. With over a decade in the industry, we know exactly what works when it comes to effective adult marketing and PR. 

For more information, please get in touch with us at [email protected] or, click here to fill out an enquiry form. We look forward to hearing from you!