05 May SEO for adult sites in London
If you’re looking to boost your visibility, there are few solutions more effective than SEO for adult sites in London. For any business, maintaining a strong online presence is essential – there’s no two ways about it. This is no different for those operating in the adult industry, but it can be that much more challenging.
It’s no secret that we’re all searching for adult content in some form. Perhaps you want to watch porn, visit a camming site, or book an escort? Or maybe you’re just looking to spice up our relationship with a few sex toys. Whatever it is, around one in seven web searches are somewhat related to the adult industry. For adult brands, this means they need to ensure that their websites are easily discoverable and optimized for search engines. This is where SEO comes into play.
What is SEO for adult sites in London?
Especially within the adult industry, SEO needs to be a crucial part of any online marketing strategy. It involves streamlining various aspects of your website, such as its structure, performance, and content, in line with Google’s algorithm. By optimising these features, your website can rank higher up the search engine results page (SERP). The more of Google’s boxes you tick, the higher you rank, and the greater the organic traffic your website receives. This increased visibility can translate into more engagement, conversions, and revenue for your business. Win, win, win!
SEO isn’t something that can simply be learn and implemented overnight, however. It’s a long-term strategy that requires great commitment and dedication. Aside from this, the Google algorithm is constantly evolving and changing the way it behaves. Adult websites must consistently stay ahead of these changes should they wish to maintain, never mind improve their search rankings. This is where an experience provider of SEO for adult sites in London, such as VerriBerri, can be invaluable.
The adult industry faces unique challenges when it comes to SEO. This is largely due to the stigma that unfairly still surrounds adult content. Search engines – Google included – maintain strict regulations and guidelines surrounding content even remotely explicit. Not only this, but many mainstream websites are hesitant to link to adult content. This can make link building difficult for businesses within the adult industry. More challenging than mainstream brands? Sure. Impossible? Not for us!
How does Google rank your website?
Before delving into how to boost your website’s SERP position, it’s important to first understand how Google’s ranking system works. Adult industry or not, Google will follow a three-step process when ranking your website. First up is crawling – where crawlers scour the internet for content. Step two is indexing. Here, the content found by crawlers is stored and organised. Once your web page has been indexed, it’s in the running to feature on the SERP. Finally, you have step three – ranking. As the name suggests, this is where your content is ranked against that checklist we mentioned earlier.
Google will always look to display content that will best answer the user’s search query. This means the more boxes you tick on this checklist, the higher you rank. If you’re interested in reading more on this, click here!
What can you do to help your website rank higher?
SEO for adult sites in London isn’t a one-size-fits-all approach. There are a number of modifications that can be made for your website. Some will work better than others, whilst some won’t benefit you at all! Regardless, if they’re done incorrectly, these changes will negatively impact your website’s positioning on the SERP. Some of these changes include the following:
Keywords
Keywords are arguably one of the most important components of SEO. These are phrases that are relevant to your business and are commonly searched for by your audience. If your website isn’t keyword optimised, it’s far more challenging for these people to find you. For a sex toy manufacturer, for example, the phrases “adult sex toys” and “dildos” will be commonly searched. Ranking for these is essential!
The issue here, however, is that there is no shortage of similar businesses looking to rank for the same keywords. This is where long-tail keywords can benefit you. These narrow down the audience and make it easier for your website to reach users. “Realistic dildos” or “silicone adult sex toys” are examples of long-tail keywords.
Content Structure
Another factor which Google’s algorithm considers to be of great importance is the readability of the content you put out. This means no long blocks of text. Use paragraphs and bullet points to break it up. Add in a few headings, subheadings, images, or videos to keep users interested and engaged with your site.
Sentence Length
When searching for an adult site, the last thing people want is unnecessarily long and hard to read sentences. This may seem unnecessary, but trust us, it all counts towards your SEO value. Currently, the Google algorithm requires all sentences to be kept to a maximum of 20 words or less. At the time of reading this, however, the algorithm may have already evolved. A specialist adult agency like Adult PR can help you keep on top of this!
Link-Building
As the name suggests, this is the process of obtaining links from other websites back to your own. If you’re featured on a credible news site, or leading adult platform, for example, your SEO value can skyrocket. Through this, the credibility of your own site will be boosted. With so many adult businesses competing for a similar audience, link-building could end up being make or break.
Contact Us
SEO is a powerful tool for adult businesses looking to increase their online visibility and attract more organic traffic. Working with an agency providing SEO for adult sites in London can help you understand the challenges involved with this. Poorly optimised content can leave your brand trapped down the bottom of Google’s SERP. If you’re looking for support with this, we’d be happy to help! To get in touch today, click here!