13 Jul SEO for Adult Ecommerce Websites
Based in the UK, Adult PR are trusted providers of SEO for adult ecommerce websites. We work hard to help our clients build a more resilient brand, day in, day out.
Built from young, passionate, and hard-working individuals, the Adult PR team work with brands globally. Whether you’re from the UK, US, Europe, Asia or even further afield, our team are well equipped to help you excel. With a wealth of experience across the entire landscape and knowledge of different consumer groups, we are well-equipped to help brands from every corner of the industry.
If growth is one of your key objectives for the future, keep reading!
Growth within the Ecommerce sector
One of the very first online transactions took place in August 1994. Since then, the ecommerce sector has grown astronomically, changing the way people shop forever.
Looking forward to 2023, ecommerce is estimated to reach 22% of all global retail sales. In 2019, this percentage sat at 14.1%. Some of this growth is likely due to the pandemic which took the world by storm in March 2020. It was at this point that the death of the high street was escalated, forcing many brands to modernise the way they work.
As of 2022, there are millions of brands out there who solely operate on a virtual basis. What’s more, for many businesses, they wouldn’t be able to survive without the help of their website and ecommerce plugins.
As of the end of this year, the global online shopping industry is expected to be worth $5.55 trillion. With this in mind, the importance of SEO for adult ecommerce websites is evident.
Search engine optimisation – what is it and how does it work?
Starting with a simple definition, SEO (search engine optimisation) is a form of digital marketing that aims to improve the visibility of a website. During the implementation process, your chosen SEO specialist will make small modifications to your website in line with Google’s ever-changing algorithm. These adaptations will help you to become more favourable when it comes to ranking.
The optimisation process is a long one and takes years of experience to get right. There are lots of things that can be done to improve where you position on the search engine results page (SERP). These modifications are typically centred around improving the end-user experience. For instance, the quicker your loading speed, the more competitive your website becomes.
In order to determine your SEO value, Google send bots known as ‘spiders’ to audit your website. Depending on how many hypothetical algorithm boxes you tick, the higher you will appear on the SERP. In other words, the more visible you will be to your audience.
Is SEO a must-have for my marketing strategy?
Research suggests that the top 3 results receive the most organic traffic. What’s more, some studies even report that only 4.8% of searchers will go as far as the second page of options. With this in mind, you can begin to see just how important it is that you’re ranking highly.
If you’ve been operating within the adult industry for any length of time, you won’t need us to tell you just how saturated it is. Almost every corner of the market is vastly overcrowded by brands that are all competing for the same thing. Conquering your niche is a huge achievement that most businesses strive for, increasing your need for a strong digital marketing team.
Continuing on, SEO for adult ecommerce websites does more than just drive more traffic to your website. Modifications made with the end-user in mind should also lead to a higher conversation rate too. Further, a strong positioning on the SERP will also make your brand more credible!
In answer to your question – is SEO a must-have for my marketing strategy? – yes, yes, it is. In our experience, this technique is easily one of the most lucrative marketing methods out there. Trust us when we say that you won’t regret investing in a reputable team of SEO experts!
SEO vs PPC – which is better?
During your research into search marketing, you’ve likely come across a lot of information regarding Pay Per Click, or PPC. For those of you who are still a little confused about what this really is, PPC results are the ads you usually see at the top of the SERP. Usually, businesses set aside a budget for this kind of campaign, and this can be shared between a variety of carefully researched key words.
So, now you know what both techniques entail, you’re probably wondering which is better. Truthfully, this depends entirely on what it is that you are looking for.
SEO for adult ecommerce websites, as above, brings much more to the table than just a higher volume of traffic. Despite this, this technique can be a bit of a slow burner, with most people seeing results after about 3 months. Nevertheless, this method offers great longevity.
Comparatively, PPC is great if your sole focus is based around increasing sales and driving profit. It’s important to note, however, that as time goes on, adverts are becoming less favourable in the eyes of consumers.
In all honesty, the best strategy is one that uses both SEO and PPC in tandem with one another. There is no doubt about it that search engine optimisation brings more website traffic. This being said, pay per click can still be incredible lucrative providing you have a strong strategy. Here at Adult PR, we can provide support with both areas of search engine marketing, leaving no stone unturned.
Want to know more?
Keen to learn more about the services we have to offer? Have a question to ask our brilliant team? To discuss SEO for adult ecommerce websites further, get in touch today! You can reach a member of our business development department by clicking here!