19 Aug Dominating the SERP with an SEO Agency for Adult Websites
When it comes to looking for the perfect SEO agency for adult websites, you’ll quickly find that your options are more limited than if you were a mainstream business. Unfortunately, the sex sector remains surrounded by stigma. As such, many marketing companies tend to avoid promoting the brands within in. That’s where Adult PR come into it!
Anyone working within the adult industry knows how difficult it is to make some noise. This is why our experts here at Adult PR are passionate about giving adult brands a voice. Without a shadow of doubt, search engine optimisation (SEO) will be your partner in crime when it comes to improving your website visibility and making a real impact.
What is Adult SEO?
SEO stands for search engine optimisation; a form of organic, technical marketing that involves streamlining your website to improve its ranking on the search engine results page (SERP). Why do you need to do this? Well, did you know that the top 3 Google searches receive 54.4% of all clicks? Plus, there are over 8.5 billion searches per day on Google. With this in mind, the importance of a high-ranking website is highlighted.
Search engines, such as Google, have a ‘secret’ algorithm that is used to determine how highly they rank certain websites. This is constantly evolving and considers hundreds of different factors, using ‘crawlers’ to scan your website for new content and reporting back. This makes SEO a rather tricky and time-consuming task, but it’s vital to stay on top of it nonetheless. If you’re struggling for time, our SEO agency for adult websites can help!
What does an SEO agency do?
SEO agencies strive to boost your website health by implementing a comprehensive marketing strategy. Here at Adult PR, we will take a thorough look into your current website and create a plan going forward. This may involve optimising your current content and the back end of your website or creating new blogs and landing pages. Everything we do will be in an SEO-friendly manner, so you can be rest assured that you will see the best possible results.
Challenges of Adult SEO
Adult brands encounter a range of challenges due to stringent regulations against explicit content on restricted platforms. This makes it increasingly difficult to reach your target audience effectively. Adult SEO services must navigate these obstacles to guarantee visibility, website traffic and, in turn, more conversions and revenue for your company.
Creating relevant and engaging content whilst adhering to explicit material regulations requires meticulous planning and execution. You must strike the balance between offering valuable information and complying with the guidelines. This involves ensuring content is appropriately categorised and uses age verification mechanisms to protect minors.
When it comes to starting your SEO, you must have a strategy in place. At our SEO agency for adult websites, we can help tailor a unique marketing strategy to help you get the results that you’re looking for. Here’s a few SEO techniques that we can help with…
The first step should always be keyword research. Regardless of your niche or industry, identifying key search terms is essential to understand your target audience and what they’re searching for. This will allow you to optimise your website to align with popular search queries and rank for phrases relevant to your business. You should also look at what your competitors are ranking for.
Let’s say that you’re an escort from London. Your potential clientele will often be searching for phrases like “London escort” or “escort services near me”. If you include these keywords within your content, this will help to improve your visibility in the local area.
Top Quality Backlinks
Backlinks are all about getting high-quality sites to link back to your own. These are predominantly generated through digital press. In the eyes of Google, backlinks are a great way to boost your credibility and show that your content is trustworthy. Acquiring such high-quality backlinks can be a challenge, however, due to the stigma surrounding the adult industry. When you work with an experienced, award-winning agency like Adult PR, however, our communication specialists will help you to seek exposure opportunities within relevant publications to build these backlinks. This will have a dual outcome – you’ll see improvements with your SEO, as well as greater visibility for your brand.
Optimising Meta Data
When your site appears on the SERP, your meta data is the first thing that people are going to notice. The two main areas are the meta title and meta description. The title indicates the topic of the web page, whereas the description offers a preview of the page’s content. If you include your keywords in both, then Google can easily determine how valuable your website is and position it appropriately. What’s more, your meta description will also help you to entice people onto your site, so it’s important this is written in an engaging manner.
Tracking Website Analytics
Regularly tracking your website’s analytics and monitoring the metrics provides valuable insights into your website’s performance. By analysing the user engagement and conversion rates, for example, you can track the success of your optimisation efforts. Our experts will utilise their specialist software to track the progress of your website, adapting our approach as we go.
Who are Adult PR?
Here at Adult PR, we are multi-award-winning SEO and marketing specialists. With over a decade of experience in providing outstanding services across the adult industry, you can be rest assured that your business is in safe hands with our experts.
Additionally, as a full-service marketing team who all operate from one centralised location, we can also provide the following services:
- Public relations (PR)
- Social media marketing
- Pay per click (PPC)
- Graphic design and branding
- Event management