26 Sep Adult Industry Marketing
If you search for the word ‘sex’ on Google you will see millions of search results. Everyone is aware of the phrase ‘sex sells’, however it isn’t as simple as it once was. The sex industry is highly competitive. This means to stand out from the crowd, you will need a great adult industry marketing strategy.
Here at Adult PR, sex industry PR agency, our team have a vast array of clients across the globe. All of them rely on us to continuously increase their brand exposure through a number of different marketing methods. Before we continue, if you too need help to get more customers and essentially make more money; talk to us! We will provide you with a completely free proposal, which will outline all the ways your brand can grow. Just click here.
Our team have listed some of the go-to services that we provide.
Adult public relations.
PR is probably one of the most vital elements in our adult industry marketing strategies. Public relations work incredibly well at achieving brand exposure whilst providing credible links and mentions to your website. This means that not only does it increase our clients brand awareness but it also assists with improving their SEO.
Adult social media marketing.
Every adult brand from LoveHoney to PornHub have social media channels in some form. Social media acts not just as a brand recognition too, but a deciding factor when it comes to purchasing decisions. Due to this, it is necessary to have an active social media presence. Many adult brands find it difficult to keep their content compliant with the guidelines and find their accounts are removed. Our team of social media experts know what can and can’t be shared; when posting adult content. This means whilst we are helping to run your account you won’t have nip slips.
Adult industry SEO.
The adult industry is divided into a number of different niches. This is a great advantage if you are looking for increased brand exposure in the form of adult industry SEO. Our team here at Adult PR know how to ensure the content you are producing for SEO purposes is noticed by the likes of Google. (After all, you’re reading this blog right?) By fully optimising your content you will rank quicker, making it easier for your audience to find your website.
Content marketing for adult brands.
Content marketing can be either creating content on you site or be a subcategory of digital marketing. The second involves posting material on online platforms that do not directly promote a brand. Instead, the content generates interest in the consumer, so that they investigate the products or services of the content creator. The content itself could be anything from vlogs or influencers to written articles or blogs.
Traditional methods of promoting brands in the adult industry tend to explicitly promote a brand using ads and banners. Not only are these methods of promotion expensive but they are also outdated.
Adult industry content marketing can massively benefit your brand; it creates valuable content where you are building a personal connection with your audience. It can also help with your SEO.
The adult industry marketing team here at Adult PR, have created a guide to help you get started with your adult content marketing.
What to write about.
When choosing a topic to write about, first consider what you stand for and who you are trying to attract. Once you have this in mind you will find it a lot easier to find something to write about.
Measure your results.
To make sure that your adult industry content marketing is working you will need to measure your results. For example, if you are creating content to enhance your SEO you could keep track of where your keywords are ranking each month.
Format.
You need to ensure that your content is easy for your audience to digest. If you are writing blogs, for example, you need to lay them out using paragraphs, subheadings, and bullet points to make them easier to read.
Some key points to consider for your adult industry marketing campaigns.
If your business is in the sex industry, you might be wondering how you can increase brand awareness, specifically within your own niche. At Adult PR, our adult industry marketing agency help a number of niche businesses with their sex industry marketing strategy. Whatever kink you cater to, here are some tips to help maximise your impact.
Understand your target market.
Just because your product or service only appeals to a particular subsection, that doesn’t mean you can be lazy when researching your target market. Running a business that offers a product to a limited number of people can make it difficult to figure out who your marketing and PR campaigns should be targeting. Do your research and make sure you understand your target market inside out before beginning your campaigns.
Rethink how you spread the word.
One of the biggest problems businesses face when marketing for the sex industry, is the lack of available channels to do so. For example, something risqué will see their press release accepted by national newspapers. However, full on porn will never be on the front page of a mainstream publication. Investing in a sex industry PR agency can help provide exposure for your niche business by promoting it in relevant magazines, newspapers, and other media.
If your business isn’t using social media; start right now! Adult social media marketing on channels such as Twitter and Instagram can not only help increase brand awareness but can further increase sales.
Invest in PPC.
While creating adult social media channels can help promote your business online, you may have to look into other promotional outlets. PPC (where allowed) is perfect for niche marketing campaigns. PPC allows you to create advertisements that feature at the top of the page on Google; ensuring your brand is put in front of the right people, when they need it.
Let’s look at these techniques in a brief example.
We may be seen as prudish Britain, but the truth is we are one of the most sexually adventurous countries in the world. In fact, we boast an ever-expanding number of swinging clubs and sex parties nationwide.
The team here at Adult PR; an adult industry marketing agency, have found many organisers find it difficult to get the word out about their events. So, how do you promote what you’re offering?
Competition is ‘stiff’ in this industry, so you need to stand out. First of all, what is your brand? Are you opening your doors to the public or are you offering a more elite experience?
Once you have determined who you want to invite, you need to use this information to spearhead your campaign. This will increase your exposure so that people can find you.
This can be done in a multitude of ways, such as adult social media marketing, public relations or SEO techniques. Simply choose what your audience is more receptive to and start building campaigns.
If you are running an adult SEO campaign there is a lot of competition. But you can benefit from minimal restrictions with regards to what you can and cannot say in blogs.
Social media allows you quicker access to your audience. However, there are strong boundaries in place which means that building a prominent brand that doesn’t get deleted can be tricky.
Twitter and Instagram are good options, but they change their algorithms fairly often. So, you need to keep a close eye on them to ensure you are not doing anything which could damage the reputation of your brand.
Things to avoid include; using hashtags which are frowned upon, recycling the same hashtags over and over, posting explicit content, tagging yourself in a location you are not in, and using restricted words
Adult public relations could be an incredible tool to generate nationwide brand exposure. Journalists love to run sex stories in the press and if you are happy to have yourself as the face of the brand you can take full advantage of this. By using a sex industry PR agency such as Adult PR you will benefit from PR professionals contacting mainstream media outlets with article ideas which will see your brand featured organically in publications that receive a huge readership reach. Click here to find out more on top trends within the adult industry.