24 Mar Running an Empowering Adult Marketing Campaign
You can begin empowering adult marketing with the choices your company makes online. It’s important that these changes are not performative, and are deeply grounded in your values.. Adult marketing as a whole is generally regarded as one of the few truly ever-green markets. That doesn’t mean it should be overlooked. Here at Adult PR, one of our core values sits at the heart of empowering adult marketing. Being in this business that we all love is one thing, but using it for the true, long-term good, is another. You must ask yourself, what is it you want to gain from your marketing campaigns? Whether it’s an increased engagement or more sales, you have to really think about what you want to get from it.
What does it mean to empower?
Despite a surge in buzzwords and businesses doing what they think their audiences want them to be doing, some of these causes are truly important to society. Empowerment, as defined in the dictionary, is: The process of becoming stronger and more confident, especially in controlling one’s life and claiming one’s rights. Of course, something like the adult industry must surely have some say in something as divisive as this. Throughout history sex work and adult content has been demonised, illegalised and divided nations. However, in this new age of acceptance and reclamation, an empowering adult marketing campaign can push you and your business into the spotlight. Empowering adult marketing is something that you should be looking at long-term.
Use User-Generated Content
A good place to start is to try a user-generated content (UGC) hashtag. By giving your audience a chance to share their own stories, and engage with you, you’re killing two birds with one stone. Remember #LikeAGirl from Always? #ThisGirlCan by Sport England? Think along those lines. By using UGC, you have an opportunity to let your audience drive your content, and boost engagement. Make people want to submit their own content by using an enticing hashtag. Want to see your audience share body positivity? Maybe you want to get Dom submissions from small male kink creators? Try creating a hashtag that summarises your campaign while being original for your brand. The possibilities are endless with this, and you can alter it to suit your needs too.
Plan Your Content (loosely) For The Year
Get your marketing team involved with your new ideas for empowering adult marketing campaigns. Use ‘days of the year’ to ride social media hype waves. Something like International Women’s Day has hashtags ready to go, and you can time your content to coincide with this. We’re not saying that you have to plan out every single post for all 365 days. However, it does help to at least have some kind of plan in place. Make a note of which events you can take advantage of. From Steak and Blowjob Day to Mother’s Day and Christmas.
Sometimes marketing is very restricted by budget so doing this means they’re able to plan further in the future to ensure a high-level of quality content throughout the year. This will mean you don’t have to compromise your standards for content. Having these loosely planned out also makes preparation for longer term campaigns a lot easier.
A Goalless Campaign is One Full of Holes
Of course, an industry like ours once was focused solely on selling sex. Now, sex is so much more. It’s empowerment. You could film a short video with some of your models and content creators as they sit down in front of a camera, either anonymously or with their stage alias, and interview them. Asking what empowerment means to them, or talking about inspirational figures in their lives might make some great content. Then, linked in with your shiny campaign hashtag, you have the opportunity to go viral.
As well as looking at the short-term goals of your campaigns, you should also be considering what the long-term goals of your campaign are. Your company may already have some long-term goals and core values. If so, these should always be weaved into each project your marketing team carries out. So as well as having your KPIs such as views, engagements, and sales, you must also think how your companies values are reflected in your goals. Social responsibility is a key aspect of empowering adult marketing, and that should be your focus. So in this case you might like to link your campaign with your social responsibility and help in the wider community values. By doing this you’re raising the authority and authenticity of your brand and people will be more likely to want to work with you in the future.
If you’re interested in getting some ideas for empowering adult marketing campaigns, then don’t hesitate to send us a message by clicking here.