Xtube is a very well known, predominantly gay, adult entertainment and porn streaming website. They approached us back in 2018 to help them with a campaign for the New York City Pride march.
Our porn PR team assisted with the running and coverage of the event. We ran a few campaigns that all aligned with the same message covering the issues that the LGBTQIA+ community face. As a result, our campaigns centred around the normalisation of gay sex; porn and inclusive sex education.
We ran an influencer campaign where we flew out current reality TV stars to New York so that they could take part in the Pride march. This allowed for photo opportunities that could be later used for social media exposure along with additional content for press enquiries.
As a result of our media connections, outlets such as MTV, Gaydio and Gay Star News all joined Xtube on the march to report live. This exposure as well as the added post event exposure and social media publicity gained millions of eyes looking at Xtube.
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