08 May Why Do I Need Porn Social Media?
For individuals and businesses within the adult industry, building your online presence is far from a walk in the park. For as long as we can remember, this industry has been looked down upon and considered taboo. This has never been more evident than within the world of porn social media. With most platform’s setting out extensive restrictions and shadow banning accounts, navigating it requires a great deal of care.
Because of these extensive regulations, many brands have opted to forgo social media in favour of alternative marketing techniques. We can see why, but it doesn’t have to be this way. In fact, even the kinkiest and most norm-breaking brands can use social media to take their business to the next level. At Adult PR – an agency specialising in the adult industry – this is something which we can certainly help with.
Which Porn Social Media Platforms Should I Use?
This will likely be one of the first question you’ll have. It’s not surprising in the slightest, after all, there’s nearly 5 billion users across all the various social media platforms. Whilst most don’t allow explicit content, that doesn’t mean there aren’t benefits from creating an account on them. Each platform will vary in usefulness from one brand to the next, but the main platforms we often recommend include:
Whilst not as popular as mainstream platforms, Reddit can still be a valuable marketing tool for adult brands. If you’re unfamiliar with Reddit, it’s essentially a content rating and discussion website. What sets it apart from others, however, is how loose it is with the content that can be posted. Adult content is supported, and the discussions feature is great for getting people speaking about you and your brand. Also, the more upvotes your content gets, the more discoverable it becomes, boosting your brand awareness even further.
It’s important to be aware, however, that Reddit has strict rules against excessive self-promotion. This means it’s crucial to maintain a subtle approach when sharing your content and avoid overtly promotional tactics. By doing so, you can leverage Reddit as a powerful tool to enhance your brand’s visibility and reputation.
Compared to mainstream platforms like Facebook and Instagram, Twitter takes a far more relaxed stance towards explicit content. This offers numerous opportunities for adult creators and brands to showcase their content and connect with their target audiences.
The ability to link to other adult pages, for example, particularly benefits those within the adult industry. You can direct your Twitter followers to personal website, or subscription-based platforms like Onlyfans and Fansly. This enables you to build a loyal Twitter following, whilst directing them to other platforms for more explicit experiences and money-making opportunities. Also, it provides the opportunity to reach a wider audience and promote your brand without the same level of censorship.
It’s still important to note, however, that whilst Twitter allows adult content, rules and guidelines must be followed. Familiarising yourself with these policies is crucial to avoid account suspensions, shadowbans, or removal from the platform in its entirety.
Despite its strict policies, if utilised correctly, Instagram has the potential to offer a wealth of benefits to adult brands. As an adult brand or content creator, chances are you already have folders through of high-quality photos and images. This the content that will perform best. It’s important to remember that Instagram prohibits any form of nudity, unless it is considered art. Posts you might feel are artistic may differ from others, and the lines can become blurred when distinguishing this. Fall the wrong side of the line, and your account is at risk of suspension. Stay on the right side, and your business will prosper.
One of the main issues that adult brands struggle to navigate is hashtags. On Instagram in particular, featuring on the ‘tags’ page can be beneficial in boosting your brand’s visibility. For adult brands, however, the use of hashtags becomes a delicate balancing act. The challenge lies in finding the right hashtags that align with your content without violating any rules or regulations. As an adult brand, you’ll find that many hashtags on Instagram are banned from use. Especially for brands operating in unique sectors of the adult industry, this can make optimising your posts rather tricky. If this all sounds too much, consulting a specialist porn social media agency like ours can prove useful.
Promoting your Goods and Services
Social media has transformed the way people research and shop for products. More than half of users use social media to gather information and inform their purchasing decisions. More than ever, shoppers are relying on user reviews and influencer recommendations to do so. This level of trust extends to the adult industry, particularly for products like sex toys.
One exceptional avenue is to partner with influencers who are willing to endorse your toys or partner with your brand. Through this, you’re ensuring maximum exposure for your product, not to mention the benefits that come with these recommendations. After all, these highly followed accounts hold a high level of “influence” (hence the name!) over their audience. As such, it helps build consumer faith in your brand, incentivise increased website traffic, reach new market segments, and more.
But who would want to partner with a butt plug manufacturer? Despite what you may think, there’s almost certainly a high-profile influencer out there happy to work with your brand. The tricky part, however, is locating them and securing these collaborations in the first place. Utilising a porn social media agency like Adult PR can help to support you with this.
Contact Us
Here at Adult PR, we’ve successfully managed the social media channels of adult industry brands for well over a decade. We know just how difficult it can be to put aside the time necessary to see your social media prosper. Unfortunately, however, this doesn’t make it any less necessary. If you’re starting to feel overwhelmed, don’t worry, our porn social media agency can help! Click here to our specialist team today.