19 Dec Porn PR
Porn PR: The adult industry has many sub-sectors, covering everything from adult sex toys to escorts. However, one of the biggest platforms in the adult entertainment world is pornography. With it estimated that a new porn movie is produced every 39 minutes; it is clear that the adult entertainment industry is hugely competitive. With so much porn being made every day, how do producers and film stars ensure that their movie reaches their target audience?
The simple answer is through porn PR and marketing. However, a lot of people don’t truly understand what porn PR is and how it benefits the adult industry. The team here at Adult PR a porn PR agency have compiled some points to help explain porn PR.
Reputation.
Like most PR agencies, porn PR agencies deal with reputations. It would be the agencies job to get a brands image out to the target audience. They should be painting the brand in the best possible light. The best way to do this is through media exposure, having features in publications that seem organic rather than just paying for adverts.
Social media.
Along with having your adult brand featured in publications; a porn PR agency will be able to run your social media platforms and campaigns. Social media and porn are really hard to merge as there are so many tight regulations. They also have strict rules when it comes to their user guidelines. With social media platforms constantly changing their algorithms; it pays to have a team who are in the know when it comes to adult social media marketing to avoid any embarrassing social media mishaps for your brand.
Adult SEO.
Most adult brands will operate online and as such need to be easily found on Google and other search engines by their target audiences. The best way to do this is with the use of organic SEO through your website. By using a combination of SEO techniques including optimising keywords organically throughout your website, you will eventually see yourself climbing up the rankings on Google and other search engines.
Porn PR agency.
Most PR representatives would be pulling their hair out if their clients’ sex tape was leaked on the internet and many would call this a disaster. However, adult entertainment agencies go out of their way to do quite the opposite! We make it our duty to expose and reveal our adult entertainment client’s content, for porn stars; models and camgirls, in order to increase their following.
With visitors to adult websites on the increase and the industry becoming less taboo and more socially acceptable; it isn’t surprising our clients want and need more exposure. However, competition is high and getting your name out there can be more than difficult.
Where most industries can publicise their services on social media platforms and related media outlets; adult entertainment marketing and PR has its limitations.
So, will PR be beneficial for a porn website?
Luckily mainstream media isn’t the only route for pornography. This industry has a whole other avenue to reach in order to increase its brand exposure. Industry-specific publications such as Playboy; Men’s health and XBiz, to name a few, will be more than happy to publish sexually explicit editorial content on their sites.
Agencies develop a strong relationship with the media purely so their clients can be seen regularly in their preferred publication. Being in the public eye through a trusted media outlet will not only increase traffic to your website. But it will also increase brand or individual awareness of your company.
The media can’t always be trusted to have your best interests at heart. So, hiring a professional porn PR agency who knows what they’re doing can communicate the best message to the public. In turn, this will prevent any bad press and/or backlash to your business.
Whether you watch porn daily or dabble occasionally, we all know that adult entertainment websites are becoming more and more socially acceptable.
In the UK alone one in three women watches porn weekly. Furthermore, over a quarter of men watch porn daily. This is an unsurprising statistic when 75GB of pornography are streamed every second. Additionally, it has been found that porn sites gain more visitors every month than Amazon; Netflix and Twitter combined. In fact, over 30% of the entire web traffic is dedicated to pornography.
Utilising Porn PR.
Many individuals and companies in the adult industry have missed a trick by not fully utilising public relations for their adult brand. When executed professionally, PR is a fantastic way of putting yourself in front of a specific audience who want or need your services or products.
Adult entertainment is often considered a fringe industry, but as you probably know, this is really not the case. As such, constant communication and a thorough understanding are necessary to ensure you stand out from the rest; especially in such a saturated market.
If the creative brand leaders have the balls (pun intended), PR and marketing for your adult brand could afford you with endless opportunities.
With the adult industry bigger than ever before, now really is the time to be considering PR if you’re in the porn industry. Whether you’re an A list celebrity starring in the latest blockbuster or making adult films; the bottom line is, it’s all entertainment. So, w
The good thing about porn is that it’s at the core of adult entertainment and here at Adult PR, we love nothing more than a diverse field. Our team love anything challenging and creative and what industry is more artistic