26 Feb Porn Marketing Agency: Boosting Your Potential
Here at our porn marketing agency, we understand that making noise in such a saturated market is difficult. Despite this, now is a crucial time in history for you to be utilising in order to build your brand. Throughout time, we humans have never seen anything quite like the COVID-19 pandemic. With lots of us not knowing how to best utilise this extra time, it seems that there is one thing on everyone’s minds. Pleasure. 2020 saw the UK population in lockdown for months on end and during this time, porn viewership skyrocketed. This is unlike any trend the adult industry has ever seen before and it’s crucial you’re taking advantage of it.
At Adult PR, we are a specialist porn marketing agency. This means that we work alongside adult entertainment companies to bring their brand better recognition. We make it our mission to help the clients we work with bridge the gap between them and their target audience. Our team is built from hardworking, experienced and creative individuals able to turn their hand to any task. No matter how big or small your budget is, we promise to deliver results you could only dream of.
Benefits of Marketing Porn
Before we get started on your options for marketing, it’s important we cover the basics of what it actually offers your brand. Firstly, the biggest benefit of marketing for any company is simply better visibility. Marketing through various outlets allows
Elements of marketing such as graphic design and PR help to build a strong and positive reputation for your company. If done properly, PR should help to humanise your brand. Meanwhile, methods of graphic design such as branding will make your company appeal more legitimate and professional but still fun. Either way, with so many dodgy sites out there, a customer wants to feel assured that yours is safe to use. By building a good reputation for yourselves,
As we mentioned in the beginning, the porn sector is one that is heavily saturated. With the invention of the internet came a torrent of companies offering porn services. Making noise through marketing simply helps you to put your name on the map. The more viewers you can convert, the more your company moves towards the front of your industry. Not to mention the growth you’ll see along the way.
Public Relations (PR)
Starting with PR, this happens to be one area of marketing that many clients feel hesitant about. This uncertainty usually comes from them having bad past experiences with another porn marketing agency. Reporting on adult brands is something most journalists are open to. Despite this, there is still no escaping how unpredictable the industry can be. With reporters constantly changing the angles they want to take, it can be easy to lose even some of the strongest leads.
Where we stand out, however, is by offering our guarantee. Whereas another company may not replace lost leads, we promise to always deliver what we say we will. If we are promising something, it’s because we know it’s achievable and we won’t stop until we get there.
Now that has been said, let’s move onto what your options are within public relations. This method covers a range of things from radio and podcast appearances to influencer marketing. As a porn firm, you’re going to see the most ROI from featuring in articles within mainstream media. In addition to this, we also always recommend companies bring on-board a team to handle their crisis management too.
Social Media Management
With so many of us using social media every day, it seems like a no brainer that every business should also be using it. When it comes to social media for porn companies, however, things get slightly trickier. Unfortunately for you, most platforms have some kind of restrictions in place that limit your options when it comes to posting content. This guidance is usually in place to protect younger users and also keep the outlets family-friendly. Regardless of the reason
When it comes to porn, you’re going to see the most traction from Instagram, Twitter and OnlyFans. In order to market yourselves effectively, it’s always best to bring in a porn marketing agency to help. We’re well versed on the rules adult clients need to follow but also, the loopholes in the system.
Search Engine Optimisation (SEO)
SEO is easily the most difficult area of marketing simply down to how technical it can be. Unless you have SEO training and years of experience, it’s always advisable to bring in an outside team to help with this area. We understand it all sounds like one big faff however, SEO is vital if you’re going to compete against others in your industry.
If you’re unfamiliar with the term, SEO is essentially the process carried out to make a website rank better on Google and other search engines. As we said, this is an extremely technical marketing method and one that is difficult to explain in a few paragraphs. For more information on how it all works, we would be more than happy to advise over the phone. For now, all you need to know is that the lower down the results page you appear the less organic site traffic you will generate. Therefore, if you want to be successful, you need to be working on your SEO.
Contact Our Porn Marketing Agency
Quite frankly, the areas we have touched on today are just the very tip of the iceberg. When it comes to marketing, there is always far more than first meets the eye. Although it may seem daunting, developing a strong marketing strategy is important for the future survival of your porn business.
If our porn marketing agency sounds like a company you’d like to work with, why not get in touch? You can do so by clicking here. It’s that simple!