05 Oct Porn marketing agency
Porn Marketing Agency
Having worked across the adult industry for almost 12 years; our porn marketing agency have a wealth of knowledge when it comes to all things marketing. From connecting porn stars with our international press contacts to managing social media for porn companies; we have done it all.
Why It’s Difficult to Market Porn
Although popular for centuries, with the invention of technology and the current pandemic, the porn industry is only getting bigger. Whilst this initially seems great for anyone in the adult industry, it has unfortunately meant that the market has become saturated.
Marketing any brand is difficult let alone having to battle with a large number of competitors along the way. As such; a lot of people in the porn world find it much more time and cost efficient to hire a porn marketing agency like ours. What’s more, the nature of porn combined with age restrictions makes it difficult to market your company on social media. With research showing that an estimated 3.6 billion people are currently using social media; it really is the way forward for everyone, no matter your industry. There are ways to still be successful when marketing an adult product, you just have to know what you are doing!
Having said this, after working alongside many porn companies it is very clear that their consumers are very loyal. Humans are creatures of habit in all walks of life and porn is no exception. The majority of people who watch porn on a regular basis will use the same few sites each time. What’s more, it’s very common that people find a porn star (or five) they like in particular. As such, they tend to stick to watching their content with little variance.
Ways to Optimize Your Porn Brand
Now that we’ve established that porn is one of the hardest industries to market, we can now look at the ways you can optimize your brand. With every business being different, the way companies like to utilise our agency often varies. Some simply like to get our expert opinion on some ideas they have whereas some like to use us for every aspect of their marketing campaigns. This being said, Adult PR is fully flexible to the needs of our clients and work on a ‘by the hour’ basis; meaning we are able to work with all budgets, big or small.
Moving on, let’s have a closer look at the ways you can boost your brand.
Social Media
As touched on before, a lot of social media outlets have introduced limitations on what is allowed to be shared. With Instagram being a hugely visual platform; both individuals and companies in the porn industry often find promoting their services on here the most effective. However, with the explicit content guidelines constantly changing, knowing what is and isn’t allowed can be tricky. Lots of companies in the porn industry may look to outsource to a porn marketing agency like Adult PR. Why? Because we have the know-how on how to get around the constraints that have been put in place.
Subscription Services
With 30 million users and 450,000 influencers, OnlyFans has really taken off during the Coronavirus pandemic that hit this year. For those of you who have been living under a rock, OnlyFans is a content subscription service essentially for adult entertainers. Be it photos or videos, OnlyFans is the latest craze amongst the adult entertainment industry. People not using this platform really are missing out.
Optimizing and managing your platform however can be time consuming. Alongside OnlyFans is popular social media site Snapchat with its Snapchat premium service. This term is used to indicate a side of Snapchat used for content of an adult sexual nature. Again, making sure you are getting the maximum reach and having the time to do so can be busy tasks to juggle. Giving this work to a marketing company will allow you to focus more closely on your work and the quality of the service you provide.
Public Relations
With most people thinking PR will only get them featured in the likes of Playboy magazine; public relations are something that is often overlooked when it comes to the adult entertainment industry. Our porn marketing agency aim to take you or your brand to the next level by hitting mainstream media.
With 70% of men (aged 18-24) reportedly visiting a porn site at least once per month, your target market is not only those subscribed to adult magazines. Here at Adult PR we recognise just how much exposure you can get from featuring in newspapers as well as various other media outlets. Not only this, we have seen first-hand the significance this reach can have on your site visits and revenue.
Using public relations; our porn marketing agency can also help to build your social channels as well as your OnlyFans and Snapchat premium. Doing this can be extremely profitable for anyone in the industry purely because it gives you the opportunity to reach another area of your target audience.
Reputation is everything especially when it comes down to the adult industry. Adult PR can help with managing and maintaining a positive reputation and keeping negative stories from reaching the press. We often find that when doing PR for any company we end up acting as a crutch, supporting and helping you to make the right choices.
Finally, public relations are extremely effective if you are rebranding or branching into other areas of the adult industry. Be it a change in the style of porn you provide or even if you decide to go down the route of releasing products. Getting coverage in the press can and will get more people talking about your company which can only lead to increased website traffic.
Contact Us
If you’re looking to boost your marketing when it comes to your porn brand, Adult PR would love to help. Having the women focussed approach that we do, our porn marketing agency are passionate about delivering great results. To get in touch with someone today, click here.