19 Jul NSFW social media agency: using social media to your advantage
The adult industry carries many taboos. These can often hinder brands looking to branch into social media and build an online presence. If this is something you have considered, you may already be aware of the hurdles you have to overcome in order to market yourself in the same way as non-adult brands. Despite this being a tricky task, it is a fundamental one.
With over 12 years’ experience as an NSFW social media agency, the team at Adult PR are experts in managing social media platforms for adult clients. We are responsible for client social media accounts. Our team post regularly on their behalf, build a following and measure stats in order to further improve engagement. We know the intricacies of each platform and how to use them to secure success.
The dreaded Shadowban
If you aren’t familiar with Shadowbanning, let us explain it for you. This is what happens when a social media platform or app stops people discovering your posts, but they don’t inform you. It sounds sneaky, but sites say it is above board and that some content is just undiscoverable due to its nature. This is a very common problem NSFW brands face. Have no fear – there are ways to fight to Shadowban and once again, reach your target audience.
Varying platforms
Each social platform has its advantages and disadvantages when it comes to marketing adult content. All have different terms of service, ways of working and different audiences. Your content must be tailored to meet the standards of whichever platform you’re using. Our NSFW social media agency can produce posts that stick within these guidelines.
This social platform is one of the most NSFW-friendly sites to use. Twitter (aside from Reddit) is most accommodating to its adult industry users. It is an incredibly popular platform for sex workers and adult brands alike, making it a highly competitive platform. Due to this, it is even more important to evade being Shadowbanned.
Unlike other platforms, Twitter will alert users if they are going to be restricted. This usually comes in the form of restricting features like liking and re-tweeting. In a worst-case scenario, it may result in a posting ban and your account being locked for 12 hours. If you’re looking to avoid the restrictions altogether, it is best to clearly caption your account and content as NSFW. That way, you are covered and should escape any form of Shadowbanning.
Engagement on Twitter is based on trends and if you don’t keep up, your content may suffer. Lower engagement will result in less people seeing your content. Sometimes it can be helpful to use your adult bran twitter the same way you would your personal twitter – don’t go on liking or following sprees.
Instagram have only recently changed their Terms of Service. This update has resulted in adult content being Shadowbanned more than ever. New rules have changed what is defined as sexually suggestive content, meaning NSFW brands must be careful with what they post. There are, however, a few ways to avoid falling victim to the ToS.
First, you need to identify if you have been hit with the infamous Shadowban. Since Instagram won’t inform you of this, you will need to monitor your engagement. If it drops, this means less people are seeing what you post, and it is highly likely you have been sent to the shadow realm for crimes against the ToS. Keep your engagement up to increase the number of people who see your posts. This can be accomplished by following and liking. Do not use auto-apps for this as Instagram will further Shadowban your account.
The second aspect is hashtags. Make sure those you are using are appropriate for your posts. Try not to use banned hashtags either. There is no list to go from, however, if you’re not sure, just search for the hashtag on Instagram. If no content appears, this means it is banned. Avoid including these in posts and make sure to remove them from past posts as well.
Tips for all sites
As an NSFW social media agency, we have picked up many tips and tricks over the years. It can take some finessing to find the right strategy for your brand, but that is why experts like us are on hand to help you. These following tips can increase your engagement and ensure you avoid being Shadowbanned.
Find your niche
Make your content different to everyone else’s and find your niche. Not every type of content works for every brand – switch it up until you find one that fits. Once you have identified this, you can produce content to fill a gap in the market. Doing this will allow you to have a small amount of competition in an already saturated online adult industry.
Add a personal touch
An area where a lot of adult industry brands fall short is by alienating potential customers. People like to feel connected. Getting followers involved with relatable posts and content can help build up your audience and reputation. These kinds of personable posts are also usually pleasing to the ToS and are less likely to result in a Shadowban.
Using an NSFW social media agency
Our professional team offer essential NSFW social media services to any adult industry brand. Whether you’re just starting out or looking to boost your engagement on your existing socials, Adult PR can help. Social media can be difficult to navigate and can require expert help to avoid falling victim to being restricted or Shadowbanned.
Not only do we offer social media marketing strategies for clients, but we also offer a range of other services including:
Event management
Crisis management
Graphic design and branding
Public Relations (PR)
Search Engine Optimisation (SEO)
If you could benefit from any of the above, then so not hesitate to get in touch with our team today!