29 May NSFW SEO agency: using on-site and off-site SEO to stand out
As an NSFW SEO agency, we understand the importance of being able to stand out in the adult industry. One way to stand out is by implementing SEO, however, we know it is very technical and can be difficult. Here at Adult PR, we can improve the SEO value of your website for you, so you don’t have to.
How does SEO work
Before we dive into why SEO is important, we need to talk about how it works. SEO stands for search engine optimisation. It is defined as the process of streamlining a website to make it favourable to the Google algorithm. If your site is optimised and meets certain criteria, it will be ranked higher in the SERP (search engine results page).
Google’s algorithm uses bots called crawlers to look through your website and identify key components. If they can detect expertise, authoritativeness and trustworthiness (EAT) within your content, they are more likely to recommend it to users searching for a query. Crawlers will also look for other aspects such as meta descriptions and link building.
Why SEO is important to NSFW
A lot of people within the adult industry may not be able to dedicate time to SEO. When working in the adult industry, whether that be porn or sex toys, sometimes you miss out on things. SEO tends to be one of those things that adult industry businesses don’t deem important; they couldn’t be more wrong. 2020 saw the biggest spike in sales of sex toys, with the market seeing a 26% increase. Globally, there was a boom in the consumption of porn, and with a rise in people signing up to OnlyFans and consuming its content, SEO has never been more important.
At our NSFW SEO agency, we can help to maximise your potential and grow your brand. We know the right ways to please the algorithm to get your website ranking higher on the SERP. High rankings are key to the success of a website. A user searching a query on Google is very unlikely to keep scrolling past the first page – especially if they’re looking for porn. They want something quick and fast, and scrolling is a real mood killer. Your adult brand needs to make sure you are within that first page to get traffic to your site.
Being at the top also has other advantages. When it comes to the adult industry, people will stick with what they know. Recognisable brands (your competition) will most likely be at the top of the SERP. If you aren’t up there with them, you will lose out on clicks. If you rank alongside your competition, those who are well-known names, you have more chance of building our own trustworthy reputation.
On site SEO
Within SEO, there are two main types to focus on. We’re going to start with on-site SEO. This refers to the things you can do to on your actual website that will directly influence your Google rankings.
Adult PR, an NSFW SEO agency, can help you enhance the content on your website. What you write must have SEO value, or the algorithm won’t deem it useful. Adding keywords into your blog posts and webpages will help the algorithm figure out if your website will help answer a user’s query. A good way to ensure you’re being recommended to users on Google is to make your title a question that someone would search for. This question must include your keywords or target phrase. Try to avoid overloading your content with keywords (keyword stuffing) as Google can detect this and will penalise sites by not ranking them highly.
A lot goes on behind the scenes in SEO as well. Having meta descriptions for your content and web pages is very important. A meta description is the excerpt of information someone will see below your link on Google. Many use this to decide if the information within that website is going to be useful to them. If not, they won’t click and will go elsewhere. As well as meta descriptions, you need to make sure you are using alt tags for any images you put up. When saving your image file, give it a file name with a relevant keyword in it.
Off-site SEO
Our NSFW SEO agency know that sometimes; people forget about this element. Off-site SEO is just as vital to your Google ranking as on-site SEO is. These are the things that you can do away from your main website.
Everyone knows that social media is paramount to the growth of any business, but did you know it also helps to rank you higher in the SERP? Social media accounts are usually the first things to show up on the SERP underneath your website when someone searches for you. Your socials must be consistently posted on and need to contain content that is relevant to your website. Having a good engagement rate will prove to the algorithm that your brand is trustworthy. If the socials are linked back to your website, crawlers will be able to identify you as a reputable source.
Why our NSFW SEO agency is right for you
When running any adult industry business, sometimes you don’t have time to focus on the more technical aspects – we are here to help. Adult PR are a multi-award winning NSFW SEO agency based in Essex. We have over a decade’s worth of experience in the adult industry. Our SEO services can help your adult business climb the rankings. We also offer other digital marketing services including:
- Social media management. (SMM)
- Graphic design for website development and branding.
- Public Relations. (PR)
- Crisis management.
- Event management.
- Business development.
If you think you would benefit from enhancing your websites SEO value, or you are interested in any of other services, then don’t hesitate to get in contact with our open-minded NSFW SEO agency team today!