17 Feb Marketing for the Dominatrix Industry
To start by way of introduction, the team here at Adult PR are experts when it comes to marketing for the dominatrix industry. Working with organisations all over the UK, US, Europe, and Asia, it’s safe to say that know this niche inside and out. What’s more, with almost 13 years of experience in this field, we know exactly how to get your brand in front of the right people.
Since starting up in 2009, our team have won multiple awards for their hard work and efforts. What’s more, we’ve also gained a glowing reputation too. Whether you’re starting from scratch with your strategy or just looking to take things up a notch, we’re happy to help!
What is marketing and how can it help me?
Marketing is designed to help businesses bridge the gap between themselves and their audience. Additionally, it also offers brands a platform to share their message and make some noise too.
Not to be confused with advertisement, marketing aims to be much more subtle in its approach to purchasing persuasion. When we are being marketed to, we often don’t know. It works by bringing the public closer to your brand and making them want to support you. Not to mention, this is completely organic too. Comparatively, advertisement focuses solely on making sales.
We might be bias, but our team would all agree that marketing is definitely the way to go. In addition to the benefits mentioned above, a strong strategy can also help you to generate exposure, improve public perception, and become a market leader.
Types of marketing
In the beginning, marketing very much centralised itself around print media. These days, however, many techniques have been taken online, with most strategies now focusing heavily on attracting digital audiences.
With the invention of the internet came a new lease of life for marketeers. What’s more, it also broadened the horizons of those brands who wanted to make the most out of this exposure opportunity. Today, businesses have access to a huge range of solutions, and the buck doesn’t stop with marketing for the dominatrix industry.
Social media marketing
Unless you’ve been living under a rock, you’ll know just how big social media has grown over the past decade. Quite frankly, if you’re not taking full advantage of these platforms, you’re seriously missing out!
When it comes to marketing for the dominatrix industry, there are a few different social media platforms you may want to focus your efforts on. For example, Instagram and OnlyFans. Providing you are willing to invest enough time here, these outlets are guaranteed to prove extremely lucrative for your brand.
If you’re struggling with knowing what to share on Instagram, we’re here to help! At Adult PR, our team are young, imaginative, and forward-thinking, meaning that fresh ideas are never in short supply!
Public relations (PR)
For those of you who are unfamiliar with PR, this term essentially encompasses all things press and influencer marketing. For the dominatrix industry, this can be a great way to gain exposure, in addition to changing the way this niche is perceived by the public. Where there is the opportunity to beat the stigma surrounding adult entertainment, we’re all for it!
Given your sector, press is likely going to be the most lucrative route for you to put your time into. Of course, this then poses the question of which kinds of publications you target. In your case, national press and female lifestyle/health outlets are likely to be the most plentiful.
If you are keen to hit the ground running, it might be time that you invest in a team of experts. At Adult PR, we have spent years building connections with journalists. As a result, we have opened doors for our clients in the world of press. What’s more, when you work with us, you’ll also benefit from our PR guarantee!
Search engine optimisation
When it comes to search engine optimisation (SEO), this is one area of marketing you certainly won’t want to attempt alone. Not only is this one of the trickiest techniques to get to grips with, but it can be even trickier to implement.
Essentially, this marketing solution aims to organically improve the visibility of your website online. This process involves making modifications to your site and creating optimised content to better align with search engine algorithms. The more desired attributes that you hold, the higher you will rank under certain related searches. Modifications include (but aren’t limited to) optimising your website for mobile viewing, improving your loading speed, and compressing file sizes.
All seem a little confusing? When it comes to SEO, it’s vital that you reach out to specialists in marketing for the dominatrix industry. Your site health is fragile and one wrong move could end up causing more harm than good.
What does a specialist marketing agency do? Do I need one?
As a specialist marketing agency ourselves, trust us when we say that there is a lot more to marketing than first meets the eye. From getting to know the client, to brainstorming for fresh ideas, this can be a taxing and demanding task.
In short, it’s our job to execute your marketing strategy, applying our expert knowledge along the way. Whether you wish to focus on one element of marketing or them all, our team will help you make the most out of it! What’s more, we’ll even help you to build your reputation as we go.
Unfortunately, with all the red tape that surrounds the adult industry, it’s highly advisable that you seek the help of a professional team with your marketing. Providing your chosen agency has years of hands-on experience, they should know all of the loopholes and how to avoid getting your account banned on social media. Additionally, they will also have a ready-made list of contacts within the journalism field, broadening your horizons when it comes to press opportunities.
Get in touch with our specialists!
Interested in stepping up your marketing game in the New Year? We’d love to get involved!
To get in touch with our experts in marketing for the dominatrix industry, just click here!