Marketing for Lingerie: Making a Splash on Social Media - Adult PR
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Marketing for Lingerie: Making a Splash on Social Media as an Adult Brand

Marketing for Lingerie - Image of black lingerie set on fluffy cream rug.

Marketing for Lingerie: Making a Splash on Social Media as an Adult Brand

Building a marketing strategy takes time and if this isn’t your usual area of expertise, it can be tricky to know where to begin. Social media should always be a key starting point when it comes to marketing for lingerie and should you need some guidance, our team of experts are always on hand to help!

If you want to grow your brand but don’t have the time to read this article in full, click here to contact us.

Why is Social Media So Important?

Social media has many uses and boasts a plethora of benefits for brands looking to grow their audience. Credibility is one of the most important positives to note. Sharing images of your products being modelled on social media is a great way to showcase the quality of your lingerie. It never looks good for brands to lack an active social media feed. Among younger audiences, this may be seen as a red flag causing them to take their custom elsewhere. Regularly posting on your profiles showcases that you are an active, legitimate company.

Social media platforms such as Instagram have a huge following. As such, when you promote your brand here, you’re able to drastically improve your reach. Visibility is a huge benefit of having a strong social media presence, allowing you to drive more traffic to your site.

Last but by no means least, social media can also be an incredibly helpful tool when it comes to customer service. More and more consumers, especially those among the younger generations, are turning to platforms like Instagram and X to get in touch with brands. Keeping your DM’s open to your customers is a far more user-friendly and convenient way for people to ask questions.

What Platforms Are Right for My Brand?

When building an effective social media strategy, you don’t necessarily have to be on every platform there is. Above all else, you need to be where your customers are. When it comes to marketing for lingerie, Instagram and TikTok are usually a good place to start. 

Launched in September 2016, TikTok is a relatively new social media platform but has soared in popularity among the younger generations. Boasting over 1 billion monthly active users, this site continues to be fast-growing. Although TikTok strategies are more time-consuming (given the requirement of video content) it really does pay to put your time into this platform. 

Established in 2010, Instagram has long been a firm favourite for many. Over the years, it has amounted 2.4 billion monthly active users. What’s more, there’s a fairly even split between male and female users too – Male (50.6%) Female (49.4%). All these factors considered, it simply cannot be ignored within your strategy.

Organic vs. Non-Organic

Here at Adult PR, we usually find organic marketing to be the best way forward. This is especially true for brands among the NSFW industry, as advertising adult products is notoriously difficult. That doesn’t mean that there isn’t still a space for non-organic methods in your strategy, however. 

If you are considering social media marketing or advertising, it’s always best to seek advice and support from a team of experts like Adult PR. We can help you to navigate the restrictions on adult content put in place by Instagram and TikTok. What’s more, working alongside our graphic design team, our social media department is excellent at producing captivating content that converts. Get in touch with our specialists by clicking here

Other Marketing for Lingerie Solutions to Consider

In addition to social media, when it comes to marketing for lingerie, there are lots of other routes to consider. We’ve broken these down below:

Search Engine Optimisation (SEO)

If your brand relies heavily on online sales, a strong SEO strategy is a must. This technique aims to improve your website’s ranking and allows you to capture a larger share of the search volume. Providing your site is high quality and can convert these clicks to sales, you should soon start seeing a higher revenue.

SEO requires a balanced blend of both technical knowledge and creativity. Our approach allows us to work on your current site and its health, as well as produce new content in the form of blog posts. This two pronged approach allows us to cover all bases, ensuring the highest ROI possible. 

The main aim of these changes/additions to your site are targeted at improving the overall end user journey. Not only does this boost your discoverability, but it also helps to increase conversions too. A few examples of some of these modifications include the use of keywords, improving your site’s loading speed, and adding alt text to improve accessibility. 

Pay Per Click (PPC)

Although often tricky to implement for many adult brands, lingerie is one area in which PPC (aka Google ads) can be highly successful. 

Always wanted to see your products feature in the shopping section at the top of the SERP? Our team can help get you there! Working with you to determine a healthy and maintainable budget, our team will create a range of adverts that are sure to get you ranking higher than your competitors!

Influencer Marketing

Influencer marketing is an incredibly popular choice among lingerie brands, and for good reason. These collaborations continue to prove incredibly successful when well executed, making them a great option for you to consider. 

There are lots of different types of collaboration, from gifting and paid collabs to longer-term brand ambassadorships. When you work with our team, we’ll help you determine the best route forward and get to work implementing our strategy. With a number of relationships already established, we’ll use our connections to boost your visibility online!

Contact Us

Keen to work with our experts in marketing for lingerie? For more information and pricing, get in touch with our business development team today! Click here to fill in our contact form.