Marketing for Eco-Friendly Sex Toys - Adult PR
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Marketing for Eco-friendly Sex Toys: Making Vibrations in the Market

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Marketing for Eco-friendly Sex Toys: Making Vibrations in the Market

In a time where consumers are becoming more conscious of their carbon footprint, we’re seeing more and more brands becoming sustainable. As such, marketing for eco-friendly sex toys is vital if you’re in this space. 

Sex toys are often produced using harmful materials such as plastic. What’s more, cheaper toys are also often low-quality and lead to a throw-away culture. Sustainable sex toy brands, however, offer a guilt-free experience!

In this blog post, we explore marketing for eco-friendly sex toys and discuss how our team can help you make vibrations within the bustling market.

What is a Sustainable Sex Toy?

When a product is sustainable, it means the materials and practises used to make it aren’t harmful to our environment. This means they are usually easily recycled or biodegradable.

In order to be truly sustainable, a brand should also give consideration to their packing and shipping processes. Utilising electric vehicles is one way that brands can become more eco-friendly. 

The Benefits of Eco-Friendly Sex Toys

Of course, the biggest benefit of sustainable adult toys is the impact this has on the planet. Brands who are truly eco-friendly have a carbon-neutral or even carbon-negative footprint. This means they use the same or less carbon dioxide during their processes than that of what they produce. Additionally, sustainable brands also focus on reducing waste.

Sustainable sex toys do have other positives, however, besides just environmental benefits. These are also often a lot safer for our health, as they avoid the use of harmful chemicals. Moreover, brands who are sustainable usually also have far more ethical practises. This includes fair labour and transparency in the supply chain.

Speaking to the Right Audience

It’s no secret that sustainable products often come with a higher price tag. Due to the cost of living crisis, a lot of us have less disposable income to spend on self-pleasure. With this in mind, you’re likely going to want to position yourself as a luxury brand if you want to make a splash.

Tone of voice and branding are a key part of marketing, laying the foundations for a strong and successful promotional strategy. As such, it’s really important that you have a clear picture of your target consumer before you begin any marketing activity. This is going to be integral to the success of any campaign.

Marketing for Eco-Friendly Sex Toys

Unfortunately, being sustainable alone won’t make you a successful brand. At the end of the day, you’re a business, and every business needs strong marketing. 

Here at Adult PR, we work with brands and individuals in the adult industry to deliver tailored, innovative, and most importantly, effective marketing solutions. Below are just a few of the routes we can explore for your brand:

Social Media Marketing

It’s no secret that social media is an incredibly lucrative tool for marketing. Although as an adult brand you do need to be careful of restrictions, this tool will be integral in building a buzz around your business. 

Social media platforms, such as Instagram, are a great place to build credibility, authority, and drive sales. This being said, the process can be a little time-consuming. If you’re in need of some guidance, our team can help!

Influencer Marketing

When it comes to marketing for eco-friendly sex toys, influencers can be a great way to build both visibility and credibility for your brand. Utilising trusted faces within the industry that align with your brand will allow you to tap into new demographics and build a buzz around your products, resulting in sales. 

Not quite sure where to start with setting up collaborations? Our team have a number of connections within the influencer marketing space, allowing us to put you in touch with the right people. What’s more, we’ll even help you manage the process from start to finish.

Search Engine Optimisation (SEO)

The sex toy industry is vastly oversaturated, and the eco-friendly niche is quickly growing too. With this in mind, it’s a constant battle for the top spot on the SERP if you want to remain competitive. 

SEO is the best way to boost your visibility on search engines. Although it does take time to boost your ranking for certain search terms, it’s a tried and tested strategy that millions of businesses are taking advantage of. You should be too!

Public Relations (PR)

Being featured within a top publication like Cosmopolitan or Women’s Health is a huge mark of credibility for any business. Not to mention, it’s good exposure too. If this is something you’re striving for, it’s time to get in touch with Adult PR.

Our PR department have spent years building strong connections within the journalism field. We work with a huge variety of publications, allowing us to secure global coverage on behalf of our clients. Click here to read about some of our most recent campaigns.

Getting In Touch

Interested in working with our team to bring your brand to the forefront of the industry? For support with marketing for eco-friendly sex toys, get in touch with our team today! Fill in our contact form by clicking here.