19 Oct Marketing for Adult Stores: How to excel your brand organically
Here at Adult PR, experts in marketing for adult stores, it’s our job to help our clients build a brighter future for their brands. We work around the clock to provide you with the exposure that your organisation deserves.
Over the last two years (and numerous lockdowns,) many businesses within the sex industry have struggled. As with anything, comparatively, many others have flourished. Whether you’re looking to recover or struggling with a dip in demand now that our lives have returned to a form of normality, our team can help!
Interested in knowing more? Keep reading!
What is marketing?
In its simplest form, marketing is a way for brands to spread an impactful message. This process consists of building strong campaigns to help draw more attention towards a product, service, or range. It’s a way of organic promotion that focuses on driving sales whilst still leaving time to build a meaningful relationship with your audience, something that is growing ever important.
As professionals in marketing for adult stores, our experts can help with every aspect of your strategy. Our core services include…
- Content marketing
- Social media management
- Public relations
- Search engine marketing (SEO and PPC)
- Influencer and affiliate marketing
- Event management
What’s more, if you’re in need of a branding revamp or a website refresh, we have an entire department dedicated to graphic design here at Adult PR! It’s safe to say that we leave no stone unturned.
Why is marketing for adult stores so important?
With the death of the high street looming and competition growing online each day, it’s no wonder that so many brands are struggling to make noise within their industry. This is an issue that many markets are facing and unfortunately, it’s only something that’s going to escalate with time. With this in mind, its vital adult brands are acting now if they want to remain competitive.
The list of benefits marketing has to offer is vast. From improved visibility right through to a boost in your reputation. When well executed, a strong strategy can even help you to build customer loyalty and retention too. All in all, a comprehensive strategy is a must-have and if it’s not something you’re currently investing in, it needs to be!
How we can help
As we mentioned earlier, the skillset of our team is extensive. We take on client contracts of all shapes and sizes, whether you’re just after one service or them all! We’ll help you to develop a strategy based on your business’s aspirations and long-term goals. Once we have a plan in place, we’ll get straight to work!
Social media marketing
When it comes to marketing, social media is one of those areas that brands just cannot afford to neglect. Regardless of age, a huge majority of people use these online platforms each day to discover new brands. If you’re not, imagine how much potential you’re missing out on!
When it comes to social media success, your following isn’t everything. Whilst this does still play an important factor, you also need to pay close attention to boosting your engagement rate too. You can do this by including optimised hashtags, making your posts more interactive and by building exclusivity through your content.
As professionals in social media, we can help your adult brand find the relevant loopholes when it comes to the restrictions placed on adult content. With over 12 years of experience in this area, we know all the best ways to expand your reach. What’s more, we have the time to dedicate to this project that you don’t.
Public relations and influencer campaigns
For those of you who don’t know, PR is all about building exposure for your brand through a variety of different avenues. This could be via the press, appearances on the radio, or even through influencer marketing campaigns. Public relations are a great way to bridge the gap between your brand and its consumers.
No matter which direction you take your PR strategy in, the key to gaining traction is having connections. What’s more, when it comes to the press side of things, it’s vital that you’re a good writer too. Our team spend the majority of their time liaising with journalists and writing articles to be published. If you’re without strong existing relationships and a lot of creative flare, you might find it beneficial to outsource this task instead.
Search engine marketing
Search engine marketing (SEM) is an incredibly lucrative technique when it comes to marketing for adult stores. For those of you who don’t know, this area of marketing is all about improving your ranking on the search engine results page (SERP). There are two different types of search engine marketing – SEO and PPC.
The main difference between both techniques is cost. SEO (search engine optimisation) is an organic form of SEM that produces long lasting results. Whilst there are no direct costs involved with this method, it is vital that you hire the skills of a professional.
On the other hand, PPC (pay per click) is great when it comes to generating immediate results. When it comes to cost, the clue is in the name – you pay per click. PPC is non-organic and involves businesses pinpointing the most plentiful keywords for their business. Once determined, a budget can be set, and you’ll soon be appearing at the top of the SERP under these results.
The route you take with your SEM is wildly dependent on personal circumstance. While our experts would usually recommend search engine optimisation, this isn’t necessarily going to be the best route for everyone. It’s for this reason that we’re such strong believers in producing tailor-made strategies for every client. No matter the outcome, we’re here to offer comprehensive support.
Event management
Launching a new product? Opening a new store? Regardless of the occasion, the team here at Adult PR are ready to help you celebrate!
Event management is one of them jobs that nobody wants to have on their shoulders. At the end of the day, it’s vital that your guests enjoy themselves and being hold responsible for this can be an uncomfortable feeling. What’s more, the last thing you want is to be running around like a headless chicken at your own event! Sit back, relax, and let us take the reins.
From finding the perfect venue to formulating a flawless guestlist, we can help you plan a night to remember!
Contact us today!
As you can see, there are lots of different components to marketing for adult stores and various directions to take your strategy in. If you’re not quite sure where to start, the team here at Adult PR are more than happy to offer our advice! To get in touch, just click here.