Marketing for Adult AI Platforms: Building a Digital Strategy - Adult PR
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Marketing for Adult AI Platforms: Building a Digital Strategy

Image of lingerie on a bed to introduce our blog about marketing for adult AI platforms.

Marketing for Adult AI Platforms: Building a Digital Strategy

Navigating the digital landscape can be tricky, especially with constant new developments in tech. With AI arguably the largest digital advancement in recent years, we’re seeing a huge influx of new adult platforms that are taking advantage of this tool. Naturally, this is bringing a unique experience to the market. If this sounds like your organisation, marketing for adult AI platforms is going to be crucial for your success. 

In this blog, we’ll explore the different ways you can market your AI brand, navigating the restrictions as you go.

Understanding Your Audience

First, you need to have a clear understanding of your audience. A lot of the examples we have seen are platforms made for popular adult creators to automate their work. Whether it be AI imagery or private messaging, this allows sex workers to make additional income with little input. What’s the benefit for the consumer? A completely judgement-free service, where they feel safe exploring any kink or fetish. 

When putting together your marketing strategy and the campaigns that follow this, you need to consider who you’re trying to target. Are you looking to bring more creators to your platform, or is getting more ‘fans’ your goal? It might even be both! Either way, your marketing efforts should be tailored to the different demographics if you want to see healthy conversion rates. 

Beyond knowing who you’re looking to target (creator or consumer), you should also break your research down even further. Four areas to consider during market segmentation include:

  • Demographic: This form of segmentation looks specifically at characteristics such as sex, age, nationality, income, and marital status. (Eg. Are your consumers more likely to be male or female? Single or in a long-term relationship?)
  • Geographic: This is a way of dividing your audience based on location factors. It can be as broad as which country they live in or could be more specific, such as their exact county, town, village etc. (Eg. Are you looking to drive sign ups for UK based content creators?)
  • Psychographic: Psychographic segmentation takes an even deeper look into your audience, taking into account their beliefs, motivations, and priorities. (Eg. Do they have any particular pain points when using non-AI content platforms?)
  • Behavioural: This type of segmentation looks specifically at the buying behaviours of consumers. (Eg. Are their purchases considered or compulsive?)

Brand Positioning

The brand positioning process is vital when it comes to marketing for adult AI platforms. Knowing how you want your business to be portrayed will help you to finetune your campaigns. Are you a high-end platform or are you looking to position yourself as a more affordable solution, like OnlyFans, for example?

This step in the process is also about pinpointing your key messaging and crafting a compelling story too. What are the key elements of your platform that help you stand out from alternatives in the market? This message should be consistent throughout your campaigns.

Website Optimisation

Website optimisation, also known as ‘Search Engine Optimisation’ (SEO), is a way for brands to ensure their websites are ranking highly on engines like Google. One of the first places people will look for an adult AI platform is on the internet. With so many others entering the market on a daily basis, you need to ensure you’re at the top of the searches if you want to be successful.

The SEO process is all about optimising your website in line with Google’s algorithm. These changes are usually also centred around perfecting your end-user experience too, so it’s a win win! Changes include writing blog content that answers your consumers questions, boosting your loading speed, or improving compatibility with mobile devices. 

Not quite sure where to start? Being one of the most technical areas of marketing for adult AI platforms, it can be tricky to get to grips with alone. What’s more, with the Google algorithm changing daily, your website will require consistent upkeep. Struggling for time? Our team are here to help! 

Digital Presence

Social media, despite its restrictions on explicit content, should also be a central piece of the puzzle when it comes to marketing for adult AI platforms. Having a presence here is a great way to build credibility for your brand. What’s more, you can also build up a buzz around your platform by announcing new creators or features as they release.

Adult brands need to be incredibly careful with platforms such as Instagram and TikTok, as there are numerous restrictions. This can include anything from what you write to what you show. It’s for this reason that working with an adult marketing agency is always advised. Whilst we can’t guarantee accounts won’t be banned, we do know the restrictions inside and out. As such, working with a trusted agency will reduce this risk of this happening to your business.

What’s more, when you work with Adult PR, you gain access to our talented team of graphic designers. We can create brand related content to share on your social media feeds that is eye-catching and unique. 

Media Strategies 

Always wanted to be featured within the press? With AI being such a hot topic in the media, our team have seen great success when it comes to brands within this niche.

Using our vast network of connections, our team have secured coverage for our clients in the likes of Forbes, Cosmopolitan, HuffingtonPost, The Daily Star, New York Post, and many more! In doing so, we have been successful in driving brand awareness and contributing to overall company growth.

Contact Our Specialists

Looking for a team of specialists in marketing for adult AI platforms? Look no further. Our specialists are ready and waiting to help you bring your service to market, ensuring it is well-received and reaches the right audience. 

For more information on working with our team, get in touch by clicking here.