27 Sep Marketing and PR for Adult Brands: Why It’s Essential
In today’s digital age, many people are searching for adult entertainment services online in some shape or form. With this in mind, the market has quickly become oversaturated with content. As such, marketing and PR for adult brands is essential when it comes to staying ahead of your competitors.
Anybody who works in the adult industry will be aware that it’s heavily overpopulated. It’s tough to get your name out there amongst the big boys, such as Lovehoney and Pornhub. We also know that handing over part of your business to an external team can be daunting. Here at Adult PR, however, you’ll be pleased to know that we have a proven track record when it comes to providing outstanding digital marketing results for our clients.
Marketing and PR for Adult Brands VS Advertising
The terms “marketing” and “advertising” are often used interchangeably. There are, however, some subtle differences between them. Marketing is the process of spreading your message to your target audience and nurturing relationships with potential clients. On the other hand, advertising is the promotion of your brand with the aim to sell something.
At Adult PR, we can help you with:
- Public relations (PR)
- Influencer marketing
- Social media marketing and advertising
- Content marketing
- Search engine optimisation (SEO)
- Pay per click (PPC)
- Branding and design
Picking the Right Route for You
Now that you’ve seen our list of marketing services, you may be wondering where to start. Worry not. Our experts are here to provide tailored support for your business every step of the way. With over a decade of experience within the adult industry, we have a good understanding of what will provide the best results for your adult business.
Public Relations (PR) – Gaining Authority
Public relations (PR) uses existing platforms to bridge the gap between your company and the consumer. It involves being featured in the press, on podcasts, the radio, and on TV to boost awareness of your brand among a wider audience.
As a company within the adult sector, it can be incredibly difficult building authority partly due to the sheer volume of competition that you’re up against. Nevertheless, our experts have invaluable connections with popular publications and will work to secure exclusive exposure opportunities for your business.
Social Media Marketing – Widening Your Reach
Unfortunately, the stigma around the sex industry is still very much prominent. With strict guidelines and restrictions against adult content across most social media platforms, you may be surprised when we say that this should still be a key consideration when it comes to marketing and PR for adult brands.
So, with so many restrictions, how do you make an impact? The answer is simple – its time to skirt around the rules. However, this is easily said than done! Our social media experts have lost count how many adult brands they’ve partnered with over the years. As such, we know how to make your content reach the right people, developing your brand’s identity and tone.
Content Writing – Engaging with Your Customers
Content writing is a fine art and sometimes, it’s best to leave it to the professionals. Effective content writing comes down to a formula made up of the Five C’s – clear, concise, compelling, credible, and call-to-action (CTA). Any content that you write needs to resonate with the right people for the best return on investment (ROI).
Your content should focus on building strong relationships with your target audience by consistently delivering high-quality pieces that clearly address pain points. It’s important for your customers to feel heard and listened to. This is the key to success, especially as retaining a customer’s attention and trust is crucial for your adult brand.
Search Engine Optimisation (SEO) – Driving Website Traffic
One of the most cost-effective marketing techniques to consider is SEO, due to its long-term positive effects. This is the organic process of aligning your website with Google’s algorithm to make it rank higher on search engines such as Google. Why is this important? The top three search results receive 54.5% of all clicks, meaning SEO is cruicial if you’re aiming for improved website traffic.
If you’re not investing in SEO efforts, this will dramatically increase your risk of being left behind. At our adult industry marketing agency, we can boost your website health by optimising the back end and creating quality content to improve your brand’s online visibility.
Branding and Design – Echoing Individuality
Graphic design is an essential part of marketing and PR for adult brands. After all, your branding is often the first thing people see and we all know first impressions matter. When you work with our professional design team, we can revolutionise your brand image and ensure you stand out among the crowd.
Influencer Marketing – Building Trust
If you use social media, we’re certain that you’ve come across content creators before. Every industry has influencers who will be happy to share products and services that they believe in; and the adult industry is no exception. Collaborating with these individuals can provide you with an established audience who will likely be interested in your brand as they already trust the influencer’s opinion. If they say something is good, then it must be!
Although this technique may not be suitable for every adult brand that comes through our doors, for those who it is, it’s sure to be lucrative!
Who Are Adult PR?
Mainstream marketing agencies tend to avoid working with clients within the sex industry. That’s where Adult PR is different. Sticking up for those within this sector, we specialise in marketing and PR for adult brands and have done so for over 14 years! You can be rest assured that we know who your audience is and the best way to reach them to take your business to the next level.
Our team are passionate about what we do and take pride in seeing adult brands succeed. Moreover, we all operate from one office, allowing us to collaborate and get those creative juices flowing to the highest degree!
Are you interested in finding out more about marketing and PR for adult brands? You’ve come to the right place! Our team would love to chat with you and offer a helping hand. Click here to send us a message directly or email us at [email protected].