LGBTQ+ Sex Toy Marketing - Adult PR
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LGBTQ+ Sex Toy Marketing: A Guide to Help You Make Waves in Your Industry

LGBTQ+ Sex Toy Marketing - Image of sex toys in a drawer.

LGBTQ+ Sex Toy Marketing: A Guide to Help You Make Waves in Your Industry

Finding a marketing team who understand your vision is crucial, especially when it comes to LGBTQ+ sex toy marketing. You have worked hard to get your brand where it is today, and you need to be able to trust the team behind your campaigns. Here at Adult PR, we work in collaboration with our clients to deliver a strategy that is both well aligned and successful.

If you want to grow your brand and make more money but don’t have the time to read this article, click here to get in touch!. 

Why is LGBTQ+ Sex Toy Marketing Important?

Despite the LGBTQ+ community being underrepresented in many areas of society, the sex toy industry is flourishing with products for this demographic. As such, the brands within this space, established or not, need to work hard to continue furthering their reach. If you’re looking to become a household name within this niche, marketing is the best way to get to the forefront of your industry.

Although visibility is the main goal when it comes to marketing for sex toys, this practice will also improve your reputation too. People like to support brands who give back to their customers and value their opinions. Being active on social media is the best way to achieve this. Sharing positive stories with the press is also a good way to give your supporters a deeper insight into your brand. This will contribute to your overall credibility. As such, LGBTQ+ sex toy marketing is incredibly important if you want a competitive edge.

Understanding Your Demographic

In order to stand out in this industry, it goes without saying that a good understanding of the LGBTQ+ sex toy industry is a must. When you choose your agency, this is something you need to bear in mind. Your marketing team must also understand your demographic if you want your campaigns to perform well. 

With the above in mind, working with an experienced adult marketing agency will help you ensure your campaigns never miss the mark. At Adult PR, we have almost a decade of experience in this industry and are well versed in building strategies that deliver. Click here to read about some of our most recent success stories. 

Marketing Solutions

Although you’re not completely safe from restrictions as a sex toy brand, your marketing options are far more varied than other adult businesses. Let’s delve into the main areas you should explore…

Social Media Marketing

As we mentioned earlier, social media is a great way for brands to connect with their customers on a deeper level. Platforms such as Instagram, X, and TikTok are going to be crucial to include in your strategy.

When you work with our adult industry experts, we will always be proactive in brainstorming new ideas and writing the content for you to approve. We’ll also involve our graphic design team where necessary, so that we can ensure our posts are as captivating as possible.

We’ll also help to optimise your pages and captions with relevant hashtags, and engage with your followers. In doing so, we can ensure steady growth of your social media pages and subsequently, your brand.

Influencer Marketing

Being in the LGBTQ+ sex toy industry, influencer marketing is a perfect way to get immersed among your demographic. Collaborating with like minded creators opens you up to a whole new audience. What’s more, it also instils trust in your brand too.

Not sure where to start with setting up a partnership? Our team will help you to identify creators who align with your brand values. We will also reach out to them on your behalf and manage this process from start to finish. It’s as easy as that!

Public Relations (PR)

Always wanted to be featured in the likes of Vice Magazine, Gay Times, Tyla, The Metro, or Women’s Health? Our team has the connections to bring this to fruition! 

Being mentioned in top publications not only improves your SEO but also has a huge effect on your credibility. Being a brand in the adult industry, this is key. 

Build a robust reputation by working with our team here at Adult PR. We’ll utilise our connections to get you featured in the relevant publications, spreading your message far and wide. We’ll work with you to carefully formulate interesting stories to pitch to the press. When these are picked up, we’ll handle the process of writing the article on your teams’ behalf. These will be sent to you for approval before being passed onto the journalist for publication.

Search Engine Optimisation (SEO)

SEO is a key element to consider when it comes to LGBTQ+ sex toy marketing. This is especially true given that your brand likely relies on ecommerce purchases. This technique will help you to boost your visibility on the SERP, meaning you’ll see an increased level of traffic to convert.

Organic search marketing, another term used for SEO, is a lengthy and demanding project. Not to mention, it’s also easily one of the most technical areas of marketing too! With this in mind, it’s no wonder so many businesses invest in specialist agencies like ours. 

When you work with the Adult PR team, we will help you to build and implement a robust SEO strategy. Our experts will keep on top of algorithm changes and reflect these best practices in our work. This allows us to minimise dips in performance. No matter your starting point, our team will boost your rankings and drive quality traffic to your site.

Digital Advertising

Advertising any adult brand is tricky and sex toys unfortunately aren’t an exception. If your site also sells lingerie, however, it is often possible to run Google ads for these products. 

The set up for Google ads is complex as is, without bringing adult products into the mix. With this in mind, it really does pay to work with a professional agency on this aspect of your promotion. We can help you to work around the restrictions, creating effective ads that drive visitors to your site.

We’ll work with you to establish a budget that can be maintained, setting up a range of adverts to draw in traffic. What’s more, each advert will also be carefully targeted to ensure the highest ROI possible. 

Contact Our Team

Looking for support and guidance with LGBTQ+ sex toy marketing? Our team are more than happy to help! To speak to one of our team, drop us an email on [email protected] or click here for our contact form.