17 May How to Market Porn
With the porn industry now worth about £20 billion worldwide, it’s clear that the adult industry is thriving. 30% of everything on the internet is pornography based, with industry giants such as Pornhub and YouPorn streaming six times the bandwidth of Netflix.
That being said, it’s common knowledge that the industry is saturated and although lucrative, those looking for success must be prepared for the competition. To gain exposure and recognition, you must have a marketing plan – success in the porn industry does not just happen overnight. However, knowing how to market porn effectively is where many companies struggle.
At Adult PR, we have over a decade of experience within the adult industry. We are award winning adult marketers who have successfully brought all of our clients more exposure. From mainstream, to niche international markets, with our expertise, we guarantee successful results for your brand.
The Big Problem
The problem with porn sites is that they are producing mostly video content. However, they can’t run their videos through social media. Social platforms simply would not allow this, end of. This puts the porn business at a disadvantage because they cannot rely on modern marketing, which includes a social sharing to distribute their content directly. That being said, over the last ten years, the industry has figured out future-proof ways in how to market porn and avoid a detrimental impact from the social prohibitions.
Tactical Marketing
We’ve spoken about the many loopholes you have to jump through in order to promote adult industries nowadays. If you look into it, successful porn marketing isn’t as complex as it may seem. The part that you have to try and figure out is to where to start, but that’s where we can help. We often say, “sex sells, but you can’t sell sex.” You’ve got to look at other ways to promote your brand, blurring the lines between mainstream advertising and adult entertainment.
You’ve probably taken a look at what the competition offers by now. Investigate their website and socials to see who they’re targeting. It can give you a good insight into the marketing techniques they’re using to attract their users. Don’t aim for the same audience as your direct competitors. To gain fast exposure, set out to appeal to a niche side of the market. This puts you in a great position, as you’re now offering something different to your direct competitiors.
Know Your Audience
Every business owner should know who their target audience is and with so much competition in porn, it’s essential. In a saturated industry, it’s not realistic to try and target everyone. It’s crucial that you outline your target audience because content can be created and streamlined to suit them, making it easier for you to stand out from the crowd.
When establishing a demographic, you not only need to consider who has a want for your services, but also who is willing to pay for them. Delve deep, the more research you can gather, the better. Key factors to consider are things like – age, gender, income, marital status, occupation and ethnic background.
For more perspective on how to market porn within your demographic, consider the psychographics such as interests, lifestyle, values and behaviours. Having this consumer data will help you market your campaigns and socials effectively.
Free Content
One of the reasons the porn industry is one of the most successful sectors is because it listens to its audience. People want free content, and the porn industry gives it to them. People know that by visiting a porn website, they’ll see free content, this automaticall drives traffic to the websites.
That being said, some of the most successful adult websites don’t give it all away. Sample clips are often used, cutting off endings to videos. Don’t be afraid to put out website content that will entice viewers in, allowing them to find you, but don’t offer everything on a plate. One of the most effective ways in how to market porn is to always offer something better, than the freebies. Hold onto the more exclusive things and a large percentage of the 60 million daily porn users will be willing to pay for more.
PR Loves Porn
How to market porn successfully comes down to an amalgamation of marketing techniques. However, one of the most positive impacts is seen through public relations, or PR. Adult industry brands build their success on good reputation, without it, consumers aren’t interested. At Adult PR, we can secure brand awareness, ensure maximum exposure and safeguard your reputation.
Sending out positive content through publications and media outlets promotes your business, placing you at the forefront of a target customer base. Through the exposure in mainstream publications, you’ll be able to build a trustworthy reputation, whilst increasing brand awareness.
It’s wise not to talk about your porn website directly, industry giant Porn hub does this extremely well. Promote your values, rather than the content – audiences love a story. Look at what is going on in the world and focus on how your brand can relate to that, this is how you’ll get coverage in the mainstream. Look into different angles, fresh news and new statistics to make your brand relevant to these trends.
Plan Ahead
Sometimes, no matter how hard you try, it’s difficult to shake the negative stigma of porn that lingers throughout society. Not all publicity is good publicity and when negative publicity happens, you need to keep your positive reputation. If you don’t, your company will fall into a PR crisis. Having a crisis management plan in place for the future is paramount. Why? Because it can happen all too easily in the adult industry. It’s better to be prepared than to watch all your hard work crumble. If you’re not sure how to go about this, we can help you strategise at Adult PR.
Get in Touch
Whether you’re after website advice, or need a PR plan put in place, we can help you at Adult PR. We specialise in how to market porn and adult entertainment, providing bespoke packages for each of our clients. Our in-house team work together to provide the best possible service to get you the exposure and recognition you deserve.
If you’d like to know more about what we can do for you, reach out to us at [email protected] or click here to be taken to our contact page.