22 Dec How to Market an Adult Brand
If this is your first time researching how to market an adult brand, it’s easy for the whole concept to feel a little overwhelming. There’s a lot to be done and for some busy CEO’s, taking this all on yourself just isn’t an option.
At Adult PR, we are here to help brands succeed and grow. Using our decade of experience within the marketing landscape, we are able to build effective campaigns for our clients. Our efforts will aid your business in becoming a household name, through improved reputation, visibility, and word of mouth.
Keen to know more about how to market an adult brand? Below, we’ve shared some of our top tips to help you make some noise!
1. Building a brand message
Marketing is a great way to tell a story. Unless you have a clearly defined brand, however, it’s unlikely your campaigns are going to land well.
Before embarking on your marketing journey, it’s vital that you establish brand guidelines. These should include your:
Logo
Brand colours
Tagline
Typography style
Tone of voice
During this phase, you should also consider how aligned your website is with your branding. Does it reflect the right message? If not, it’s best practise to focus on refreshing this area so that new traffic can instantly be converted into sales.
Here at Adult PR, we are experts in graphic design and website development. With this in mind, should you need us to, we can help you to elevate your business within these areas. Struggling for time? Get in touch!
2. Putting a plan in place
Next, you need to decide on a set of goals for your marketing. What is it that you want to achieve? For some of you, you may be looking to solely focus on profit and boosting sales. For others, you may find more value in improving the relationship between you and your consumers.
Once you have decided what direction you want your marketing to take you in, you can then begin writing up a strategy. Think of this as your plan of action for upcoming campaigns. During this process, it pays to do both competitor and customer research. This will help you to target your campaigns more effectively and will get the creative juices flowing if you’re struggling for ideas.
3. Investing in SEO
When looking for any product or service, often, the first place we tend to look is the internet. With this in mind, it’s vital that your website is at the top of the rankings and above your competitors.
SEO is a way of optimising your website in line with algorithms created by search engines. When done properly, this will boost your positioning on the SERP. In turn, you’ll be easier to find by new audiences. What’s more, with consumers trusting Google so heavily, appearing at the top of searches will also improve your credibility too.
4. Believing in the power of social media
If social media is something your business has managed to avoid until now, it might time to consider building an online presence. This marketing technique is easily one of the most lucrative and is great for strengthening your reputation and showing a bit of personality.
Key social media platforms for marketing include LinkedIn, Instagram, Facebook, and Twitter. Which you choose is likely to heavily depend on your speciality. Here at Adult PR, not only can we advise you on how to market an adult brand, but where budget allows, we’ll also help you to implement your digital strategy.
5. Navigating the world of public relations
Press is one area of marketing that businesses are often hesitant to enter. Nevertheless, whilst journalists can get a bad rap, the majority of these individuals can actually help you to elevate your business.
Most publications have an already established audience and as such, they have an influence. Featuring within popular newspapers or magazines is a great way to build your brands authority, helping you to get ahead of your competitors.
PR is one area of marketing where a specialist is vital. Nevertheless, this shouldn’t be seen as an additional cost. Putting time and money into your communications strategy is an investment, trust us!
6. Monitoring your progress
In order to keep your campaigns performing well, it’s vital you’re closely monitoring your progress. As part of your strategy, you should have included specific targets for yourself. Using Google analytics and your social media insights, you’re able to measure your success
against these goals. From here, you can then optimise your approach and change things where necessary.
Get in touch
Still not sure how to market an adult brand? This process can be demanding, with lots of different things to consider and remember.
As a busy CEO, it’s likely that you’re a champion at spinning multiple plates at once. This being said, you can only do so much, and marketing is the last thing you want to be adding to your to-do list.
If you’re struggling with how to market an adult brand, why not reach out to our team? Our workforce is made up of friendly experts who are passionate about helping brands develop and grow. To find out more about our services click here to send our friendly team a message.