15 Jul Sex Toy PR Agency
The sex toy industry has exploded over recent years making it a highly profitable and exotic option for budding entrepreneurs. The majority of sex toy retailers are found online as this digital approach is a cost-effective method to start selling the pleasurable products. The challenge most companies experience early on is how do you funnel your target audience to your online sex toy store? That is where a sex toy PR agency can help.
The taboo of sex toys is slowly fading around the world. However, it is still notoriously difficult to achieve online results for companies in the sex industry. This is due to constant algorithm changes and user guidelines affecting what content target audiences can see. One of the best ways to tackle this problem is to set aside a budget for marketing and PR; then outsource these tasks to an established and trusted sex toy PR agency.
The sex industry PR and marketing team here at Adult PR have listed some ways they can assist your online sex store with sex toy PR and marketing.
Socialmedia marketing for sex toys.
If you have a sex toy store or online e-commerce website, no doubt you would have tried using social media to funnel people to your website or to just gain some brand exposure. You may have found that certain social media channels are harder to navigate when posting NSFW content. This is where a sex toy PR agency can be hugely beneficial; as there will be a social media team at your disposal to create and post content for your platforms that will meet user guidelines and engage with your target audience.
Sex toy SEO.
Getting your website ranking organically on Google and other search engines for the right keywords is hard enough for a mainstreambusiness; let alone a sex toy store that has to compete with masses of competition and the taboo nature of the industry. This task can quickly become a full-time job for sex toy companies; taking away valuable time from other areas of the business as they trial and error their way to a formula that works. Alternatively, a sex toy PR agency like Adult PR will have a team with the knowledge; as well as the time to jump straight into your websites back end optimising online content.
Where to start.
You’ve found a supplier, you’ve chosen your business name, now it’s time to launch your sex toy business! But before you officially launch your company, have you completed your adult digital marketing checklist?
At Adult PR, sex toy PR agency, we understand launching a new sex toy brand can be difficult. That’s why we have provided a checklist of things you’ll need to complete before you officially launch your brand.
Adult SEO.
As mentioned above sex toy SEO is vital for your sex toy business. Did you know adult websites drive more traffic each month than Twitter, Netflix and Amazon combined? Most people don’t type in sex toys and hope for the best! Before launching your company website, make sure to research the most relevant keywords. Once you have completed this, add those organically throughout your website to increase your chances of being found in the search results!
Optimised for mobile.
While your website might look good on a desktop, it’s vital for it to look and work well for mobile too. When it comes to your sex toy website, it’s worth investing in Adult Web Development, to ensure your site is fully responsive to all screen sizes. Without this, customers will find it frustrating and leave; increasing your bounce rate resulting in your website dropping in the search results.
Adult social media marketing.
Just like any other business, having social media accounts is essential to raising awareness of your brand. When planning your adult social media strategy, remember to include SFW content in your campaigns. That way, you’ll be able to reach a wider audience and establish a connection with your consumer base; without the risk of your account being shut down.
Adult PR.
Once you’ve completed the above list, you’ll be ready to launch your sex toy marketing campaigns. However, if you’re looking to raise awareness of your brand in media publications, it might be worth using an adult public relations agency.
Putting your name in media publications can be difficult; as well as incredibly expensive. At Adult PR, we provide a variety of services to help put your brand on the map. We have fantastic connections to mainstream media, meaning that your band can feature in publications your audience will read.
Case study.
Lovehoney, for those of you that don’t know, is a huge UK online success story. It grew from the humble beginnings of a three-man team running an e-commerce sex toy store out of a self-storage unit, to the multimillion-pound online business it is today.
Here at Adult PR sex toy PR agency, our team have taken a look at Lovehoney’s story. From this, we have picked out some key adult marketing techniques they used to grow into the market leader they are today.
Lovehoney was established in 2002 by two friends after they were made redundant. Between them they decided to set up an e-commerce business and were torn between selling cross stitch materials or sex toys. Eventually they opted for sex toys as they thought it would be more fun. They used most of their budget hiring a web developer to get the website up and running, with the rest going on a small supply of stock.
So, how did this small amateur operation, with just a £6000 investment grow to be one of the UK’s most popular online sex toy retailers?
Listen to the customers.
After a few years of trading out of the self-storage unit; the founders of Lovehoney found that there is definitely money to be made in the sex toy industry. So, they begun the process of making themselves different from their competitors. Lovehoney gave customers control; they asked customers to send in ideas for new toys they would like to buy. Using the customers feedback they started creating their own range of sex toys. They then became some of their best sellers and in turn developed trust with their customers.
Normalising the products.
With the sex toy industry being such a taboo area for consumers; Lovehoney knew that in order to expand their customer base they needed to normalise their products. This was so that the average UK consumer would not be put off from buying them. As a result, Lovehoney employed a team of content writers to create detailed descriptions of their products. They also created original content, which proved great for their SEO!
Think outside the box.
Lovehoney found out quite quickly that the traditional marketing and PR techniques didn’t work for the sex toy industry. These sorts of techniques included billboard ads. Instead, they focused their adult marketing and PR efforts elsewhere; such as clever sex toy ideas linked to national events like royal weddings, this generated great organic press which works out a lot cheaper than a T.V ad.