23 Mar How a digital marketing agency for adult websites will save you money in 2023
Currently reviewing your strategy and marketing set up? Looking at the possibility of bringing onboard a digital marketing agency for adult websites? Serving businesses globally, Adult PR are experts in strategy building and implementation. We help brands within the sex industry to make some noise, grow, and most importantly of all, succeed.
Our agency specialises in a multitude of marketing techniques, with in-house experts to help with your every need. Our key services include:
Public relations (PR)
Crisis management
Influencer marketing
Search engine optimisation (SEO)
Graphic design and branding
Event planning and management
Why an agency is the way forward
Wondering how hiring a digital marketing agency for adult websites will save you time and money? Here’s how:
Payroll costs
One of the biggest benefits of outsourcing your marketing as opposed to building an in-house team is the reduction in payroll costs. As you well know, when you bring on any new employee there are lots of things to pay out for. For example, annual leave, time off sick, taxes, and pensions. When you bring on an agency on the other hand, you have one, consistent monthly payment.
Training and HR costs
The bigger your business grows, the more money you will need to put into training and HR. When it comes to marketing, an in-house team will constantly need to spend time researching and learning about new algorithm changes and trends. When you work alongside an agency, however, you eliminate the cost of this entirely. Rest assured, any work we complete for you will be done with the most up-to-date knowledge of our industry.
Knowing what you actually need
If you’re a smaller business, you might not need someone working full-time on your marketing. When you opt for using a digital marketing agency for adult websites, you can choose how many hours and the level of support we dedicate to your project. When you bring in an employee, however, they’ll have a set amount of hours to fill with tasks. As such, you might find that some of these are wasted if there isn’t
enough work to be done. With this in mind, outsourcing to any agency makes the best business sense.
Finding the right marketing techniques for you
The world of marketing is broad and as such, it can be difficult to know which techniques to invest your time and money into. When you work alongside our digital marketing agency for adult websites, however, we’re here to offer professional advice based on over 14 years of experience.
If you’re a new business in the adult sector, the first place to start is with establishing your branding guidelines. People can’t grow to trust your business if you haven’t created an image for it. What’s more, they’re not going to remember you if they don’t have physical attributes to, well, remember. Solidifying your companies name, logo, tagline, typography, and key colours are all part of the branding process. If you’re unsure of where to start or are lacking a background in design, our team are here to help!
In addition to your branding, you also need to consider building some kind of online presence. Your website and social media platforms need to be the next focus. Although there are some limitations placed on the adult industry by social platforms, it is possible to navigate around these. Twitter, Instagram, Switter, and OnlyFans are among the most lucrative outlets. You should aim to create and share content that provides value to your audience and builds trust in your brand.
Adult Website SEO
Furthermore, you might want to consider pushing your website one step further through search marketing. Search engine optimisation (SEO) is a promotional technique designed to improve where Google rank you on the search engine results page (SERP.) The process involves improving the alignment of your site against Google’s algorithm requirements. There are lots of different ways you can do this, with the main being…
Uploading relevant and optimised content (website copy, blogs, landing pages)
Improving the loading speed of your site
Compressing image file sizes
Creating and updating alt text and meta descriptions
Optimising your website for mobile devices
Finally, you should also consider public relations. PR is all about connecting your brand with its consumers via platforms with an established audience. For example, newspapers, magazines, the radio, podcasts, and influencers. As a digital marketing agency in the UK, we look for potential exposure opportunities and will actively work to secure these for our clients.
Why choose Adult PR?
For many years, adult brands have struggled to find mainstream marketing agencies willing to help them promote their products. Noticing the hugely outdated taboo that surrounds the industry, we wanted to make a difference. As such, Adult PR was born.
Our team operate globally, helping to make proper marketing support accessible to brands across the adult industry. Having operated within this sector for 14 years, we’re confident that there is no project too big for us to take on. Our specialists know all of the best routes to market, everything there is to know about consumer groups, and how to boost your sales.
In addition to the above, we’re also multi-award-winning! Our team are fantastic at what they do. As such, we have been recognised and awarded many accolades over the last few years. From ‘Best PR and Marketing Agency’ to ‘Most Influential Marketing Director’, our expertise is backed by many.
We’re passionate about helping brands of all sizes. This means that we can be flexible with our packages to suit every business, from a full-scale, turnkey service, to consultancy if you’re just looking for a little direction.
Contact us today!
The hardest hurdle to overcome with your marketing is knowing where to start. When you work alongside our digital marketing agency for adult websites, however, our experts are here to guide you down the right path. We’ll help you to identify the most lucrative techniques for you, building a strategy as we go.
We’d love to chat further about how we can best support your brand. For more info on working with the Adult PR team, send us an email today by clicking here.