26 Feb How A Camgirl Marketing Agency Will Benefit Your Camgirl Site
The sex industry is in a much more progressive position than it used to be; it’s exciting rather than seedy, empowering it’s rather than belittling. Self-love, wellness and transparency have all become buzzwords amongst industry professionals. This extends to camgirls. The world of camming sites is in as exciting a position as it ever has been. There are more avenues to explore for camgirls than ever before, it’s just about knowing how to tap into them. This is where a camgirl marketing agency comes into its own. Whether you’re marketing yourself as a camgirl, or host a camgirl site; there’s lots to be gained from utilising an adult marketing agency such as Adult PR. Our team have put this blog together to show just how beneficial proper marketing can be within the camgirl industry.
Building legitimacy, building a brand.
There are a large number of paid, subscription-based camming sites out there, there’s an even greater number of free sites. With such an online saturation comes a huge variation in the quality and standard of service provided. There are few quality control measures in place, so it can be hard to stand out as a trustworthy site. Implementing proper marketing campaigns into your site’s business model, will start to rise it above all the others as the one to use. This legitimacy only comes from the kind of consistent, long-term work that a camgirl marketing agency provides.
The main remit of a marketing agency is to build a brand. Generating greater brand recognition is one of the best things you can do when it comes to marketing an entirely online service. Brand recognition is doubly important if you’re a cam star, as you need to find a niche to market yourself. Fortunately, in the world of camming, there are a lot of niches and fetishes to choose from.
Navigating social media.
Traditionally, social media has been far from accommodating to adult brands. There are ways around its lack of industry support, though. One such way is to utilise a social media manager who has experience in content creation and graphic design. It’s an art in itself, toeing the line between what is sensual and what is too far for social media. A camgirl marketing agency’s team is composed of social media experts, who use, manage, engage and schedule content daily. The scale of social media in today’s world means that it’s worth persevering with. Even when platforms are doing their utmost to hamstring your progress every step of the way. The reason it’s worth making the effort with? Well, more than anything else, it’s purely because the audience size is so ridiculously large.
Dominating SEO.
When your marketing battleground is solely online, the SERPs become the main arena in which you and your competitor camming sites jostle for position with one another. To secure greater visibility requires continuous SEO work and auditing. Implementing a blog page into your camgirl site, and subsequently outsourcing its upkeep to a camgirl marketing agency’s team of content creators, will see your site sit near the top of Google’s rankings for the phrases that you want to rank for. Further to this, a content team will have access to your website’s front and back-end. This means they can go through and optimise your site’s images, server speed, alt-tags and meta descriptions. This is tedious work that makes a big difference to where your site ends up ranking on Google and other major search engines.
Technology is your friend, not your foe.
As a camming star, your bread and butter is earned on online platforms. You need to embrace and work with technology, therefore, rather than butting against it. Going into the new decade, there’s a whole host of technological advances to look out for that will benefit your camming site. Firstly, let’s take a look at LiFi technology (short for light fidelity). Whilst it’s still in infancy, this is not something to sleep on. LiFi can guarantee streaming speeds up to 100 times that of regular WiFi which will prove revolutionary in the world of camming.
Another key, emergent technology is VR. The opportunities that virtual reality is opening up is staggering, for both camgirl and user alike, with services such as CAM4VR cropping up every other day, seemingly. A camgirl marketing agency can discern which technological trends are worth following up on and which are merely firing blanks, so to speak.
Generating positive press.
A good camgirl marketing agency will have its own in-house PR department ready to generate your camgirl brand some positive press and traffic. A designated PR team will pitch to relevant publications on your brand’s behalf, using the press to help dictate the sort of message and service that your brand becomes associated with. A PR team lets you brand yourself on your terms, rather than firefighting against the opinions and noise generated by external sources.
This is important, especially when you work in a more traditionally taboo sector. In an industry that is so prone to instant outrage, scandal, and sensitive information, the need for a PR team becomes even more important. Part of their job is to work on crisis management; this involves mitigating potential crises before they happen, and working proactively should anything occur, so as to get your camming site back on track as quickly as possible.
The adult industry is in a diverse and vibrant position, no more so than within the camming sector. Camgirls are availing themselves of the opportunities available to them, a camgirl marketing agency is one such opportunity. Whatever your camgirl niche is, whatever corner of the internet you want to stake your flag on, a marketing agency will help you get there. So, if you’d like to find out more about our camgirl marketing agency, Adult PR, then get in touch today! Email us at [email protected] to learn more.